Imagine This...

K-Pop Is Just the Start: How Asia Will Reshape Global Culture

For more than a century, Western technology, media, and cultural exports have wielded outsized influence around the globe. But over the past decade, Asian entrepreneurs and artists have started to give their Western counterparts a run for their money. BCG’s Neeraj Aggarwal explores how Asia’s influence could evolve over the next decade to rival the West’s—and how companies can strategically position themselves now to seize new opportunities.    Learn More:  Neeraj Aggarwal: https://on.bcg.com/3LVoawo [https://on.bcg.com/3LVoawo]  The Five Forces Shaping Asia-Pacific’s New Powerhouses: https://on.bcg.com/4p5bGB4 [https://on.bcg.com/4p5bGB4]  Chapters  00:00- 02:16 The scenario: Asia’s influence is on near-equal footing with the West 02:17-03:24 What forces are converging to extend the global reach? 03:25-04:02 What about capital for creatives and entrepreneurs? 04:03-06:21 Where will rebalancing be most evident now and in the future? 06:22-07:33 Will entrenched legacy thinking slow the West? 07:34-09:00 What role does AI play in the impact of the East and West? 09:01-10:26 To what degree is the Asian diaspora driving the rebalancing trend? 10:27-11:37 What is the role of global native entrepreneurs in this rebalancing? 11:38-12:58 Does a multipolar world work for or against global natives? 12:59-13:32 Bill and GENE Teaser 13:33-15:54 Will companies see rebalancing in the flow of talent? 15:55-18:31 Implications for Western companies in this global rebalancing 18:32-21:28 Will we see more fracturing and censorship? 21:29-23:00 If AI ecosystems become siloed, what is the impact on cultural exports? 23:01-24:06 What could upend this future? 24:07-25:25 What is one no-regret move CEOs can make now? 25:26-27:52 Bill and GENE: Creating the next K-pop blockbuster 27:52-28:36 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The Future of Trade: How Will Multinational CEOs Succeed?

As regional trading blocs emerge, today’s multinational playbooks will become increasingly obsolete. Marc Gilbert, BCG’s Global Lead for its Center for Geopolitics, unpacks what every CEO needs to know to master the multi-polar world, from what winning looks like to navigating local rules, preferences and politics without losing the global edge.    Learn More:  Marc Gilbert: https://on.bcg.com/4p2KjqP [https://on.bcg.com/4p2KjqP]  What’s in Your Tariff Response Toolkit?: https://on.bcg.com/47z0M03 [https://on.bcg.com/47z0M03]  Services Are the New Fault Lines in Global Trade: https://on.bcg.com/43hUsaM [https://on.bcg.com/43hUsaM]  BCG on International Trade: https://on.bcg.com/3JBZoAB [https://on.bcg.com/3JBZoAB]  Bonus Content on Trade and Tariffs: https://youtu.be/08RH9rSjH5Y [https://youtu.be/08RH9rSjH5Y] Chapters  00:00-01:38 The scenario: The multinational has become regional  01:39-02:57 The current state of trade and tariffs  02:58-04:25 How are CEOs navigating geopolitical risk?  04:26-06:59 What are command centers and how are leaders using them?  7:00-08:11 How do CEOs focus on long-term value during turbulence?  08:12-10:18 What major trade blocs could emerge in the future?  10:19-11:54 Will companies need to restructure to thrive?  11:55-12:57 How will companies adapt?  12:58-13:53 Which industries are likely to be most disrupted?  13:54-14:33 Bill and GENE Teaser  14:34-16:39 How can companies acquire the best talent?  16:40-17:34 How can companies insure they have the best AI talent?  17:35-19:21 How would regulation develop in this new world?  19:22-20:10 How should companies think about their headquarters?  20:11-21:11 Will local wins cannibalize global value?  21:12-22:39 How will trade disputes be handled?  22:40-23:51 What scenarios could disrupt this future?  23:52-25:47 What is one no-regret move CEOs can make now?  25:48-28:34 Bill and GENE: Building apps with no experience using AI  28:35-29:18 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Force Multiplier or Co-Worker? Humans, AI, and the Future of Work

Many fear a future where huge swaths of the workforce are replaced by AI. But those concerns are based on a fundamental misunderstanding of how companies can best unlock AI's profit-boosting potential, says Julie Bedard, a Fellow at BCG Henderson Institute. Instead of replacing people with AI, she says, companies should upskill workers with higher-order capabilities and put them in charge of AI tools—which will serve not as coworkers but as human-controlled conduits for better outcomes.      Learn More:  Julie Bedard: https://on.bcg.com/4ofmtYQ [https://on.bcg.com/4ofmtYQ]  AI Is Moving Faster Than Your Workforce Strategy. Are You Ready?: https://on.bcg.com/3LeAEi6 [https://on.bcg.com/3LeAEi6]  BCG’s Latest Thinking on People Strategy: https://on.bcg.com/4oaJmMU [https://on.bcg.com/4oaJmMU]  BCG on GenAI: https://on.bcg.com/4oJKqYd [https://on.bcg.com/4oJKqYd]  BCG Henderson Institute’s Latest Insights: https://on.bcg.com/3WZhwHu [https://on.bcg.com/3WZhwHu]  Chapters 00:00-02:04 The scenario: Does placing AI on equal footing with humans limit its potential?  02:05-02:51 Will companies become more profitable by replacing humans with AI?  02:52-03:59 Where will AI replace humans?  04:00-04:56 AI as a tool  04:57-06:10 What skills will be needed to succeed?  06:11-07:32 Who will need to be upskilled?  07:33-08:31 What happens to corporate hierarchy?   08:32-09:58 How can companies use AI holistically?  09:59-12:01 What does AI mean for mature workers?  12:02-14:16 How can the education system prepare?  14:17-14:56 Bill and GENE teaser  14:57-18:50 How to build a talent strategy  18:51-21:33 The role of the CPO  21:34-22:53 Is AI a coworker?  22:54-24:06 What happens to mentorship?  24:07-27:34 How companies can approach fear surrounding AI 27:35-29:07 How companies might approach AI in the future  29:08-30:20 What could disrupt this future?  30:21-31:43 No regret moves for CEOs  31:44-33:49 Bill and GENE: How to introduce AI agents to your team  33:50-34:33 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Will You Buy a Car from a Chatbot?

Sponsored and boosted content is a reality of web searches these days, making it harder for consumers to find agnostic product recommendations. Consumers who want to cut to the chase will increasingly use LLMs. Chatbots can quickly comb the web to help consumers research products and serve up recommendations that fit personal needs and tastes. BCG’s Andrej Levin explores how consumers will use LLMs to transform the car buying experience and how CEOs across industries can position their companies to thrive in this burgeoning AI-enabled consumer journey.    Learn More:  Andrej Levin: https://on.bcg.com/4nSUluo [https://on.bcg.com/4nSUluo]  BGC’s Latest Thinking on Automotive: https://on.bcg.com/4mYjenj [https://on.bcg.com/4mYjenj]  Will AI Become the Best Car Sales Advisor?: https://on.bcg.com/46Na1cy [https://on.bcg.com/46Na1cy] Chapters  00:00-02:38 The scenario: AI reinvents how consumers shop  02:39-04:00 How are people already shopping for cars with AI?  04:01-05:20 How will information reach consumers using LLMs to buy cars?  05:21-08:04 Who controls the information LLMs access?  08:05-09:41 What happens to brands that lag behind?  09:42-11:07 What happens to customer loyalty?  11:08-13:12 How can auto manufacturers approach regional differences?  13:13-14:23 How will LLMs merge with the web and traditional search?  14:24-17:18 Will your car sensors help serve up recommendations?  17:19-19:43 How can AI improve financing in car buying?  19:44-20:15 Bill and GENE teaser  20:16-22:38 How can AI assist with everyday purchases?  22:39-24:53 Can retail shopping experiences compete with LLMs?  24:54-26:00 Will mass market brands break down?  26:01-27:32 Who will be in control of consumers’ data?  27:33-29:20 Will sponsored content find its way to chatbots?  29:21-31:46 How can business leaders ensure their product shows up in LLMs?  31:47-32:33 What could disrupt this future?  32:34-33:34 What no-regret move could CEOs make now to prepare?  33:35-36:36 Bill and GENE: How to become visible in LLM search  36:37-37:20 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How Will AI Revamp Marketing—and the Role of CMOs?

AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation.    Learn More:  Janet Balis: https://on.bcg.com/46NNawp [https://on.bcg.com/46NNawp]  BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u [https://on.bcg.com/4pJwe2u]  BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp [https://on.bcg.com/4mBDECp]  Chapters:  00:00-02:14 The scenario: AI in marketing  02:15-03:59 How are marketing departments currently using AI?  04:00-05:36 How can AI drive personalization?  05:37-08:10 How will companies use AI to create content?  08:11-11:35 How will AI change the way the C-suite makes decisions?  11:36-13:32 Who owns the customer experience in the future?  13:33-15:15 Should the CMO lead AI transformations?  15:15-15:43 Break  15:43-19:35 How will AI change the way data is presented?  19:36-21:23 What cultural and structural changes are holding companies back?  21:24-23:06 What skills will be needed to succeed in the future?  23:07-24:47 Will companies need to rethink incentives?  24:48-26:23 What can CEOs do today to prepare?  26:24-29:49 Bill and GENE: Creating a vibe marketing campaign  29:50-30:33 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp