"In The Blue Zone" Real Estate Marketing Podcast

Ep.27 Mastering the 6 Channels of Communication to Stay Top of Mind - With Sean Carpenter

What does it really take to stay top of mind in today’s noisy market—especially when your clients already know multiple agents? In this episode of In the Blue Zone, returning guest Sean Carpenter breaks down the simple, proven habits that keep you visible, relevant—and most importantly, trusted. From his “6 Channels of Communication” framework to the balance between earning attention and building trust, Sean shares practical strategies you can start using immediately. We also dive into why consistency beats complexity, how everyday conversations turn into real opportunities, and what it takes to make sure your name is the one that comes up when it matters most. If you’re looking to generate more conversations, strengthen relationships, and turn your network into business—this episode is your blueprint.

Ep.26 AI in Real Estate: Blueprint for Innovation with Ryan Bruen

If you’ve ever wondered how to move beyond gimmicks andtruly integrate AI into your business, this conversation is packed with insights, practical advice, and a glimpse into the future of real estate tech. In this episode of In the Blue Zone, your hosts Jeff Geoghan and Betsy Stecz talk with Ryan Bruen of Coldwell Banker Realty, Morristown, NJ. Ryan was a finalist at the national GenBlue conference for "AI Innovator of theYear" in 2025. He shares his journey from accounting and entertainment to leading a family real estate team, and how AI became a game-changer for his business. Topics include: • Ryan’s career path and lessons learned from family in real estate. • Why adaptability matters more than ever in today’s market. • How Ryan uses AI beyond social media—building custom tools and transaction platforms. • Practical advice for agents: identifying opportunities, experimenting with AI, and avoiding “shortcut thinking.” • The rise of specialized AI tools for video, virtual staging, and client engagement. • Predictions for AI’s role in real estate over the next year. Resources & Links:• Follow Ryan on Instagram: https://instagram.com/BruenRealEstate [https://instagram.com/BruenRealEstate] • Related article: AI Innovator of the Year Finalists on Blue Matter Blog [https://blog.coldwellbanker.com/coldwell-banker-real-estate-announces-ai-innovator-of-the-year/] • Recommended podcasts by Ryan: Diary of a CEO [https://stevenbartlett.com/doac/], Knowledge Brokers Podcast [https://nowbam.com/knowledge-brokers/], Broke Agent Media [https://www.youtube.com/c/TheBrokeAgentRealEstateComedyHumor]

Ep.25 AI-Enhanced Engagement - Realscout with Seth Price

In this episode we interview Seth Price the Chief Marketing Officer of Realscout, an innovative offering in the real estate space that focuses on effective engagement of your contact database using a blend of automation and AI enhancement. We love Realscout here at Coldwell Banker and wanted to hear Seth's breakdown of how the team there stays on the leading edge of technology for our agents. We go through the specific ways the tool assists in cultivating buyers and sellers through to the transaction. Seth Price has a long history of leadership within the real estate industry and we talk about some of his personal productivity habits and viewpoints on the direction Artificial Intelligence (formerly "Machine Learning") is going to take in our industry and homes. Great interview! Learn more about the Realscout/Coldwell Banker partnership here: https://learn.realscout.com/coldwell-banker/ You can connect with Seth here: https://www.linkedin.com/in/sethkprice Recommended by Seth - Playmaker Podcast https://podcasts.apple.com/us/podcast/playmakers-with-andrew-flachner/id1811011157

Ep.24 You Are Not The Hero - with David Marine

Did you know that "You're not the hero" in this story?   In the latest In Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the "Hero's Journey" framework, where consumers are the heroes and agents act as guides, akin to characters like Dumbledore or Gandalf. Marine contrasts this with the traditional "damsel-in-distress" approach, where consumers are portrayed as helpless and agents as saviors. He shares personal experiences with moving recently and encourages agents in community involvement, emphasizing the value of being active and dependable in local communities. This episode offers practical insights and relatable stories for anyone interested developing an effective "value proposition" for their real estate business. Recommended by David: Nate Bargatze: https://www.facebook.com/natebargatze Follow David on IG: https://www.instagram.com/dmarine40/ And on FB: https://www.facebook.com/davidmarine

Ep.23 "Email Strikes Back" with Matthew Ferrara

In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media's reach diminishes and costs rise, Matthew advocates for building a quality email list of personal connections rather than a vast, impersonal database. By focusing on authenticity and sharing personal stories, agents can forge genuine relationships that stand the test of time. As he puts it, "Email is not just a tool; it's a bridge to meaningful engagement." Join us in this episode to discover how to make your email strategy a powerful ally in your real estate journey! Subscribe to Matthew Ferrara's "Always Inspiring" newsletter on Substack [https://www.matthewferrara.com/] to stay updated with his content. Links to Jim Rohn [https://www.youtube.com/@Jimrohnmotivationfans], Zig Ziglar [https://www.youtube.com/watch?v=VSZgawlbYRI&list=PLpS-V77ROrYfu63uXbFBSFc7eVjejSjnt], Les Brown [https://www.youtube.com/results?search_query=les+brown+motivation], and Brian Tracy [https://www.youtube.com/results?search_query=brian+tracy+motivation]'s motivational recordings on YouTube __ The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.