Insightful Connections

Aryn Korpalski: Fieldwork Inc

Aryn is Senior Vice President at Fieldwork Inc. Fieldwork makes qualitative research easy, effective, and human. They handle details from recruiting participants to hosting and managing projects, allowing their clients to focus on the insights. With welcoming, convenient, and purpose-built facilities across the US and a trusted virtual platform, their team is here to support all kinds of research from consumer conversations to complex medical studies. Fieldwork believes that great research starts with great people, and they're here to connect you with them.

Pam Goldfarb Liss, LitBrains! Igniting Ideas Inc.

Our guest today is Pam Goldfarb Liss. Pam is president-bigbrain at LitBrains! Igniting Ideas Inc., and the founder-superfriend trainer at Mission Kid Possible, an online library of kid-sized workshops and live training courses for moderators who want to work with kids and teens. After running Lit Brains for over 30 years and spending over a decade perfecting the Riva course on moderating with kids and teens, Pam founded Mission Kid Possible to further share her expertise on moderating with kids. Prior to founding LitBrains, Pam held a variety of agency-side roles and cultivated her expertise moderating with kids for numerous leading brands.

🚨 EMERGENCY POD: Vivek Bhaskaran, QuestionPro

Sign up [https://mailchi.mp/a810e8e2994e/insightfulconnections] to hear more Insightful Connections. QuestionPro CEO and founder Vivek Bhaskaran talks about Qualtrics' B$6.75 acquisition of Press Ganey Forsta and how QuestionPro is moving aggressively to capture market share in the aftermath. Do you have a Decipher, Confirmit, or Qualtrics contract? Hit Vivek up on LinkedIn and he'll cut your bill in half. (Mention Insightful Connections to Vivek and we'll send you a shirt)

Ep. 21: Lena Hesselgrave, AskNicely

Today's guest is Lena Hesselgrave. Lena is head of product marketing at AskNicely. AskNicely is the customer experience platform built for multi-location service businesses. Unlike traditional survey tools that just collect feedback, AskNicely turns customer insights into daily habits for frontline staff, helping businesses improve retention, grow referrals, and deliver consistently great experiences. In addition to her role at AskNicely, Lena is a recently appointed board member at NextMinute, a fast-growing startup for project management in businesses that deal with tradespeople, construction, all that good stuff. Prior to joining AskNicely, Lena held product marketing roles at Xero, in addition to past roles in public service media and other work in SaaS companies.

Ep. 20: Ray Fisher, Aha! Insights Technology

Our guest today is Ray Fisher. Ray is the CEO and founding partner at Aha! insights technology. Founded in 2013, Aha! insights technology is a global activity-based qualitative research platform designed to give insights teams and consultants the tools to deploy and analyze live and asynchronous consumer and B2B research studies using the sophisticated AI-enhanced digital technologies. In addition to their leading qualitative platform, they offer services ranging from DIY to full-service project engagements. The platform is very ad hoc and friendly and also offers subscription plans for organizations of all sizes. Prior to founding AHA, Ray was a brand manager at PepsiCo, was an EVP at Influence, an early internet consultancy, and was a strategic consultant at RealityCheck.