Known For

3 Types of Video Marketing Every Brand Needs

Stop making your audience feel like a third wheel. Most brands are making content that feels like flipping through someone else's yearbook—you had to be there to get it. In this episode, we break down how to stop alienating your audience and start creating content that actually works. Social media isn't just a documentation tool—it's a marketing engine. But most brands are treating it like a personal photo album, missing massive opportunities to build trust, create connection, and grow their business. In this episode, Grace and Paul reveal the three types of video content every brand needs to balance credibility, emotional connection, and discoverability. Whether you're running a healthcare practice, a corporate brand, or building a personal presence, you'll learn how to make content that doesn't just get posted—but actually performs. What You'll Learn: ➡️ The "third wheel" problem: Why internally-focused content actively pushes potential customers away—and what to do instead ➡️ The three content types you need: Education (build trust), Connection (create emotional buy-in), and Shareable (expand your reach) ➡️ Polish vs. Personal vs. Platform-Optimized: How to balance high-quality brand content, authentic human stories, and algorithm-friendly formats ➡️ Why user-generated content isn't enough: The authenticity trap that service businesses and personal brands need to avoid ➡️ The sharability sweet spot: How to get shared for the right reasons (value) instead of the wrong ones (being the joke) ➡️ From posting to marketing: The simple audit that shows whether you're documenting or strategically growing your brand Our Agency → https://www.griffith.media The Studio → https://www.bigscreentx.com Support the Show: ✅ Follow/Subscribe so you never miss an episode ✍️ Leave a quick review (tell us your favorite takeaway) 📲 Share this with someone who needs a better content strategy Follow Us: Instagram: @griffith.media LinkedIn: Griffith Media Credits: A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

Healthcare Marketing: What's actually working when it comes to Social Media

Posting on social media isn’t the same as marketing. In this episode, we break down the difference—and why it matters. Most healthcare practices know social media should be part of their marketing, but what does that actually look like in practice? In this episode, Grace and Paul talk about the real opportunity (and the common mistakes) when it comes to using platforms like Instagram and TikTok to attract patients. Whether you're running a dental office, a med spa, or any patient-facing practice, you’ll learn how to stop treating your feed like a bulletin board—and start using it like a trust-building machine. What You’ll Learn: ➡️ The difference between posting and marketing—and why most healthcare practices are stuck in bulletin-board mode ➡️ What actually works on social media for healthcare: patient testimonials, doctor profiles, and platform-optimized education ➡️ Why credibility content (like polished videos) matters more in professional services than almost anywhere else ➡️ How to balance connection and professionalism in your content—without feeling cringey or fake ➡️ The one question every practice should ask: “Are we talking to patients—or in front of them?” Our Agency → https://www.griffith.media The Studio → https://www.bigscreentx.com Support the Show: ✅ Follow/Subscribe so you never miss an episode ✍️ Leave a quick review (tell us your favorite takeaway) 📲 Share this with a healthcare provider who needs a better content strategy Follow Us: Instagram: @griffith.media LinkedIn: Griffith Media Credits: A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

Meet Paul and Grace | Known For Podcast - Episode 5

Branding tip: Your audience wants to know the people behind the business. In this episode, we practice what we preach. Every founder has a story. In this episode, Paul and Grace share theirs—how a camera, a classroom, and a lot of scrappy determination turned into a creative agency that helps service businesses grow. You’ll hear how their very different paths (video production and education) shaped the way they think about branding, leadership, and growth—and why they believe every business should put more of their story out front. What You’ll Learn: ➡️ Why scrappy starts lead to strong leadership. From Paul’s church tech days to Grace’s classroom experience, learn how working with limited resources shaped how we build teams today. ➡️ How to grow your business without doing everything yourself. We talk about moving from “one-man show” to leading a team—and how founders can make that shift without burning out. ➡️ Why telling your story isn’t optional—it’s a business advantage. Your background, your values, your mission—these aren’t fluff. They’re brand fuel. ➡️ The truth about consistency. Grace shares how teaching taught her the real power of repetition—and how that applies directly to your marketing. ➡️ How to attract the right people to your team. When you create momentum and opportunity, good people want in. We’ve lived it—and we’ll show you how it works. Our Agency → https://www.griffith.media [https://www.griffith.media] The Studio → https://www.bigscreentx.com [https://www.bigscreentx.com] Support the Show: ✅ Follow/Subscribe so you never miss an episode ✍️ Leave a quick review (tell us your favorite takeaway) 📲 Share this with another founder building their brand from the ground up Follow Us: Instagram: @griffith.media [https://www.instagram.com/griffith.media/] LinkedIn: Griffith Media [https://www.linkedin.com/company/griffith-media/?viewAsMember=true] Credits: A Griffith Media production. Recorded at Big Screen Studios [https://www.bigscreentx.com], Dallas, TX. Produced by the Griffith Media [https://www.griffith.media] team.

Because the World Needs Another AI Episode

Everyone’s talking about AI—but what’s actually useful, and what’s just noise? Grace and Paul share how they’re actually using AI in creative work, what it’s changing, and why it’s not replacing your content team anytime soon (unless your content team is terrible). What You’ll Learn: ➡️ The real pros and cons of using AI in creative industries ➡️ How AI is shifting job roles—not stealing them ➡️ Ways to use AI for ideation, organization, and creative direction ➡️ Common AI myths (and instant reactions to each) ➡️ Why AI makes the creative brief even more important Free Download: “Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/brief Our Agency → https://www.griffith.media [https://www.griffith.media] The Studio → https://www.bigscreentx.com [https://www.bigscreentx.com] Support the Show: Follow/Subscribe for more episodes Leave a quick review (tell us your #1 takeaway) Share this with a founder or marketer navigating the AI wave Follow Us: Instagram: https://www.instagram.com/griffith.media/ [https://www.instagram.com/griffith.media/] LinkedIn: https://www.linkedin.com/company/griffithmedia [https://www.linkedin.com/company/griffithmedia] Credits: A Griffith Media [https://www.griffith.media] production. Recorded at Big Screen Studios [https://www.bigscreentx.com], Dallas, TX. Produced by the Griffith Media team.

How to Get Your Creative Team to Read Your Mind

Sharing ideas is easy. Getting the result you pictured? That’s the game. Grace and Paul walk through a dead-simple creative brief that aligns founders, marketers, and creative teams—plus a feedback script for when the first draft misses the mark. What You’ll Learn: ➡️ The 4 essentials of an effective brief: Goal, Emotion, Aesthetic, Results ➡️How to share references without cloning someone else’s brand ➡️Why a brand guide is the sandbox your creatives need ➡️A simple feedback script: Here’s what works → Here’s what doesn’t → More of this, less of that → Because… → Take another pass with X in mind ➡️How to collaborate without micromanaging Free Download: “Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/get-it-out-of-your-head [https://click.griffith.media/get-it-out-of-your-head] Our Agency → https://www.griffith.media/ [https://www.griffith.media/] The Studio → https://www.bigscreentx.com/ [https://www.bigscreentx.com/] Support the Show: Follow/Subscribe for more episodes Leave a quick review (tell us your #1 takeaway) Share this with a founder or creative director who needs a simpler brief Follow Us: Instagram: https://www.instagram.com/griffith.media/ [https://www.instagram.com/griffith.media/] LinkedIn: https://www.linkedin.com/company/griffith-media/people/?viewAsMember=true [https://www.linkedin.com/company/griffith-media/people/?viewAsMember=true] Credits: A Griffith Media production. Recorded at Big Screen Studios, [https://www.bigscreentx.com] Dallas, TX. Produced by the Griffith Media team.