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The role of technology in retail transformation: trends and long-term solutions | with Verizon Business

The retail industry is undergoing a significant transformation, influenced by various factors such as evolving customer expectations from new generations, shifts in consumer behavior due to the pandemic, the rapid growth of e-commerce, heightened competition, and more. ⠀ A key question: What role do technologies play in driving this transformation? Are they catalysts prompting retailers to reshape store experiences to align with market trends, or are they instrumental tools enabling adaptation and problem-solving? These differences in purpose shape the selection, expectations, and criteria for measuring the success of technologies deployed in retail contexts. ⠀ Together with Verizon Business, we hosted a live conversation on July 25th with retail tech industry experts James Hughes, Sasha Wallinger, Stefano Galassi, and Alicia Esposito.