(Let's Wine About) The Business of Beauty!

Unlocking the Secrets of Salon Success: The Membership Magic with Phil Jackson

Join us on this captivating episode of "The Business of Beauty" as we delve into the intriguing world of salon memberships with the remarkable Phil Jackson, renowned salon owner and membership queen. In this enlightening conversation, we explore the power and potential of membership systems in the salon business, uncovering the secrets behind their success and the impact they can have on both customers and salon owners. Prepare to be inspired as Phil shares his invaluable insights, innovative strategies, and real-life experiences that have elevated his salon to new heights. Whether you're a beauty enthusiast, a salon owner, or simply curious about the dynamics of the beauty industry, this episode promises to leave you empowered and equipped with the tools to unlock your salon's full potential. Know more about Phil Jackson Website: buildyoursalon.com Instagram: instagram.com/buildyoursalon Podcast: buildyoursalon.com/podcast

I'm Back! The Business of Beauty

Join us on this exciting new chapter as we explore the intricate world of the beauty industry, empowering you with the tools and insights you need to succeed in your salon or beauty business. Get ready to whine about success, and together, let's unlock the secrets to thriving in the business of beauty. Tune in to the relaunch of The Business of Beauty and get inspired to take your beauty business to new heights.

Short Break!

I'm taking a short break while I create and revamp the show for the better! Make sure not to miss me, check for updates on my Instagram and Tiktok account @theworldaccordingtoheidi

Business Plan: Start Your Business with Careful Planning

Business Plan: Start Your Business with Careful Planning The ultimate guide to creating a beautiful road map toward your bringing your visions and dreams to reality! Whether you are an inspiring entrepreneur at the very beginning stages of your venture, or a seasoned professional looking to take your company to the next level, this course is for you. Using my comprehensive curriculum, you will learn everything you need to know about creating a successful business plan. From branding to identifying your unique key metrics for success, this course will have you ready to take all of the necessary steps to success. I have years of experience in business planning and will share my knowledge and expertise with you. The Business Plan course is comprised of 7 comprehensive modules that cover everything from researching your target market to creating financial projections. Each module is carefully designed to build upon the previous one, giving you a step-by-step guide to creating a successful business plan. By the end of the course, you'll have a solid business plan in hand and the confidence to execute it. Don't miss out on this opportunity to take your business to the next level - enroll in the Business Plan course today! ENROL HERE--> theworldaccordingtoheidi.com/business-plan [https://theworldaccordingtoheidi.com/business-plan]

Amplifying Content and Reach Beyond Social Media with Crunch Ranjani

In this episode of Let’s Wine About Business! I have Crunch Ranjani, a content writer for purpose-driven professionals. She specializes in writing blog posts, articles, email newsletters, and social media. She aims to help small business owners amplify their impact by simplifying their content. Listen as we talk about boosting your content’s visibility through your website and email lists and working around the oddities of social media. The drink for today’s episode is peppermint mocha coffee. Preview of this episode: 07:49 So basically that's what people do when they have a problem, is to run to Google and type in their search, type in their problem, and hope that, you know, they find a solution. So when you have content on your website, you are increasing the chances of being found by somebody with a problem who's seeking your solution. 9:54 On social media, people are scrolling. They are there to forget their problems. They are probably hiding in a toilet or something. That's where most of our social media consumption happens, and that's not a place where you're thinking about the problems that you have or you know, like finding a solution for your problem, that's not where people are making buying decisions. 11:20 Do you have tips for catchy subject lines that make people want to open up about what you're saying? Or just is it better to just kind of be to the point like what this is about? 14:21  what I found is that it's easier to like overcome this mindset block when you kind of do it in advance and then you don't have to think about it when it's actually going out. If you are like very hesitant like you click publish on a reel because you think you look silly or you're not sure that people wanna hear what you're saying. If you do it in advance, then you don't have to think about it and it's all like scheduled out. 23:00 I know social media is very sexy and like people are always talking about how to get 80,000 followers on Instagram or you know, have a million followers on TikTok. But honestly, like followers aren't customers. You know, you might have a million followers, but maybe just five customers. Okay. This is unlikely. But you know, there's, it's possible. You know, like being visible or like going viral on social media doesn't guarantee that you're gonna get new clients or, you know, get paid services out of that because that's just what happens, right? Know more about Crunch Website→ www.crunchranjani.com [http://www.crunchranjani.com/] Facebook→ www.facebook.com/crunchranjanicontent [http://www.facebook.com/crunchranjanicontent] Instagram→ www.instagram.com/crunchtini [https://www.instagram.com/crunchtini/]