Making a (Multi) Million Dollar MedSpa

Episode #73 - It's Not A Talent Issue, It's A Training Issue with Matt Taranto

In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expense — leads to stronger culture, better retention, and higher provider performance. The conversation reinforces a core truth of top-performing clinics: the best-trained teams don’t just deliver better outcomes — they attract talent, earn client trust, and scale smarter. TALKING POINTS * Why training drives retention, not just skill development * Treating education as a long-term business investment * Protecting training investments without damaging culture * Identifying hiring red flags  * Using KPIs to guide individualized education plans * Eliminating territorial behavior to strengthen teams * Leveraging slower months for focused skill-building * Reinforcing learning through ongoing accountability * Positioning ongoing training as a market differentiator Click here for your downloadable resource. [https://hubs.ly/Q041x-nF0] Ad Links:  MINT Aesthetics  [https://mintaesthetics.com/] Online E-courses [https://mintaesthetics.com/online-e-courses/] In-Person Training [https://mintaesthetics.com/hands-on-training/]

Episode #72 - How Small Events Create Big Revenue in Medspas

In this episode, Kathy shares how AesthetiCare Medspa [https://greatskinkc.com/] uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention. Our Small Event 2025 Numbers * Number of events: 48 * Consultations booked: 564 * Average client spend: $3500 annually * Potential new revenue at average spend is $1.9M   TALKING POINTS * AesthetiCare’s real metrics from small, in-clinic events * How Client Parties and GNOs actually work * Why hosting benefits both the clinic and the host * What a successful event night looks like * Using skincare partners to elevate giveaways * Who from your team should attend and why * The importance of consistent follow-up * Tracking performance and improving each event * Why committing to events for a full year matters Click here for your downloadable resource. [https://hubs.ly/Q03_nDlz0] Wellness training is coming to MINT! Follow us on Instagram [https://www.instagram.com/mintaesthetics/] or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.  Resources in this Episode: Events: Big, Small, & Virtual E-courses [https://mintaesthetics.tovuti.io/courses/course/events-big-small-a-virtual] Ad Links:  MINT Aesthetics  [https://mintaesthetics.com/] Online E-courses [https://mintaesthetics.com/online-e-courses/] In-Person Training [https://mintaesthetics.com/hands-on-training/]

Episode #71 - Inside Hormone Optimization: Myths, Mindset & Medical Truth with Dr. Melinda Silva

IT'S THE SEASON FINALE! In this season finale, Kathy Taranto sits down with Dr. Melinda Silva [https://www.instagram.com/teamsilvamd/], a board-certified physician and owner of Silva MD in San Diego [https://drmelindasilva.com/], to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy. Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space. TALKING POINTS * How Dr. Silva’s personal health transformation reshaped her practice * The ongoing gaps in women’s hormone health and care * Her transition from family medicine into aesthetics and wellness * Using bodybuilding as a tool for strength, wellness, and mindset * Common myths about hormone replacement therapy * Why providers should evaluate all hormones—not just a select few * How to begin offering hormone services as a new provider * The emotional side of aesthetics and supporting patients through aging * How comprehensive medical training enhances patient outcomes * Encouraging collaboration across the wellness and aesthetics industries * The role of self-care and confidence in patient success * The top peptides to consider introducing in your practice * How kindness and compassion impact overall health and wellbeing Wellness training is coming to MINT! Follow us on Instagram [https://www.instagram.com/mintaesthetics/] or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.  Resources in this Episode: Silva MD [https://drmelindasilva.com/] Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living [https://www.amazon.com/stores/Melinda-Silva-MD/author/B00NB9EFJ4?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true] Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter [https://mintaesthetics.com/podcast-41] Ad Links:  MINT Aesthetics  [https://mintaesthetics.com/] Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] Tuesday Trainings at MINT [https://mintaesthetics.com/tuesday-training/]

Episode #70 - The Strategy Behind AesthetiCare’s $3.7M Open House with Karen Cobb

In this episode, Kathy Taranto sits down with Karen Cobb [https://www.instagram.com/karenthecobb/], Marketing Director at AesthetiCare Medspa [https://greatskinkc.com/], to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House. Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success. Talking Points * The story behind AesthetiCare’s End of Summer Party * What it takes to plan a large-scale event * Marketing strategies that drive attendance and sales * How the team prepares for success * Post-event follow-up and lessons learned Resources Mentioned * AesthetiCare Medspa  [https://greatskinkc.com/] * MINT Aesthetics [https://mintaesthetics.com/] * Cosmetic Physician Partners (CPP)  [http://cosmeticphysicianpartners.com/] Ad Links & Mentions * Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] * Events: Big, Small & Virtual E-course [https://mintaesthetics.tovuti.io/courses/course/events-big-small-a-virtual] * Superstar Staffing E-course [https://mintaesthetics.tovuti.io/courses/course/superstar-staffing] * Tuesday Training [https://mintaesthetics.tovuti.io/courses/course/tuesday-training-recordings] * Renee John Uniforms [https://mintaesthetics.com/renee-john-uniforms/] Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

Episode #69 - Stop Selling, Start Connecting: How Education Drives Retail Sales with Robyn Jennett

In this episode, Kathy sits down with Robyn Jennett [https://www.instagram.com/youriowaesti/] of Coachlight in Des Moines [https://www.dsmcoachlight.com/], Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales. Talking Points: * Featured treatments & services * Sofwave as a standout treatment * Introducing a new retail line * Revision CMT for post-procedure care * Setting intentional goals * What drives Robyn’s success * Aligning first product recs with skin goals * Scheduling corrective check-ins * Introducing retail during the consultation * Managing client expectations * Outlining requirements from the start * Designing the maintenance phase * Rebooking before the client leaves * Focusing on providing genuine support Resources: Coachlight [https://www.dsmcoachlight.com/] Sofwave E-course [https://mintaesthetics.tovuti.io/courses/course/sofwave] Retail Sales Online Training [https://mintaesthetics.tovuti.io/courses/course/the-perfect-consultation] Ad Links: Online E-courses [https://mintaesthetics.tovuti.io/subscription-plans] Podcast Feedback [https://mintaesthetics.com/podcast-listener-survey/]