Marketing Fundamentals

Marketing Fundamentals

Podcast by John Smiddy

These are the pilot episodes of The Marketing Fundamentals Podcast. The new episodes are on iTunes or at: https://leadplanmarketing.com/category/podcast/feed

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episode Media has changed. With so many options to place your ads, how do you decide? artwork
Media has changed. With so many options to place your ads, how do you decide?

In this episode I discuss different forms of media and how important it is to know your audience.

07. maalisk. 2019 - 13 min
episode Agency vs in-house marketing? artwork
Agency vs in-house marketing?

We'll discuss the pros and cons to working with a digital marketing agency or hiring an in-house digital marketer?

14. tammik. 2018 - 3 min
episode Marketing for Manufacturers artwork
Marketing for Manufacturers

Times have changed. Wouldn’t you agree? Buyers today are shopping differently than they were 30, 20 or even 10 years ago. Opportunity used to come to you in the form of phone calls or visits. Back when people had to call you directly and ask about your product or for a catalog or a meeting so they could gather information to help them make a purchase decision. When those people came to you, it opened the doors to hopefully present and closed a sale.

11. tammik. 2018 - 5 min
episode Formula for Facebook ad spend artwork
Formula for Facebook ad spend

Ever wonder how to accurately calculate what you'll need to spend on your Facebook ads, to see a good return? Here's my secret formula. It's not really a secret though because I tell everybody :). Also, if you would like the excel spread sheet so you can calculate quickly just email me. John@leadplanmarketing.com and I'll send it right over.

07. tammik. 2018 - 5 min
episode Secrets to great ads artwork
Secrets to great ads

Here's how you can begin using your buyers personas.

06. tammik. 2018 - 7 min
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