On Your Mark!

The Wide World of Identification Labels with Jonathon Peterson

Identification labels cover a wide variety of applications and uses. No matter the business need, there’s a label for that. Providing insights on the topic, On the Mark host Tyler Kern spoke with William Frick & Company’s Jonathon Peterson. Peterson is a Senior Business Development Manager and has been with the company for 11 years. In his role, he’s the first line of communication to customers. He collaborates with them to deliver on their labeling needs. “As an identification company, we have a wide array of products, from marker posts to substation signage to durable good labels and RFID. The key is to find the right solution for that application and tailor it what a customer needs,” Peterson explained. Because this industry includes so many materials and products, Peterson noted that supply chain issues have been a challenge. “There are some delays in raw materials, and some costs have increased. We use our expertise and capabilities to come up with alternative solutions if possible.” Peterson relies on the 20 questions the company created to align needs, applications, and other factors. “It’s our baseline to understand the requirements. It can be more than 20 questions. We want to make sure that we’re providing what the customer expects and that it will work for that application.” While labels are a low-cost item to their customers, Peterson always wants to keep them in the loop about changes. “These labels are an important part of their supply change because things can go out without them.” Because of this, the company is always innovating and providing new products to achieve customer goals, regardless of the challenges facing the industry.

The Wide World of ID Markers with Kyle Wagner

The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute. Presco acquired William Frick & Company in 2020, expanding capabilities and opportunities. “Our partnership and synergies create a full identification experience. It’s a full package for customers,” Wagner said of the acquisition. The pandemic changed the business model and priorities of most companies. Wagner remarked that their industry hasn’t seen much of a setback – but there have been changes. “It’s difficult to be on-site, but we’ve been able to have virtual meetings and send samples. Seeing the product and touching it is important,” Wagner said. The company adapted to creat new products, as well, from antimicrobial film to cover surfaces that kill viruses to new signage about social distancing, hand washing and COVID-19 symptoms. No matter the environment or use case, Presco can typically meet any customer needs. “We have an array of materials, a full art team, and can do anything from individual charters to large signs,” Wagner added. Another unique element of Presco’s ID markers and labels is the use of RFID. “It’s enhanced barcoding that can track assets and provide manufacturer, warranty or recall information. It’s also useful for maintenance checks,” Wagner said. The tracking of RFID tags is made possible with the company’s software application. “We’re seeing even more uses of RFID in ID marketing products. It saves labor hours and can streamline the process in many applications,” Wagner commented.