Passion, But Make It Profit with Julia Foster

#12: How to Build a Community-Based Business That Actually Grows | Partnerships, Branding & Customer Loyalty with Marigold Wellness

If you’ve ever wondered how to build a loyal community around your business (not just followers or customers), this episode is for you. In this episode of Passion, But Make It Profit, Julia sits down with Melissa Farnsworth and Casey Wright of Marigold Wellness to break down exactly how they built a thriving, community-driven business from the ground up through authenticity, partnerships, and intentional branding. They share how Marigold started as a “series of yeses” and evolved into a multi-business wellness collective, plus the real strategies behind creating a space customers feel connected to and keep coming back to. Inside this episode, you’ll learn: * How to build a community-based business model that drives long-term growth * The secret to creating a brand experience customers feel instantly * How to structure partnerships that actually work (without burnout or conflict) * Why authenticity and energy matter more than a “perfect” business plan * How to turn your team culture into your biggest marketing advantage * Simple ways to differentiate your business and stand out locally This episode is packed with actionable insights for small business owners, especially those looking to grow locally, build strong partnerships, and create a brand that people genuinely connect with. If you’re tired of chasing trends and want to build something meaningful and profitable, this conversation will completely shift how you approach your business.

#11: Burnout and Entrepreneurship: How to Scale Your Business Without Burning Out | Amy McMillan

Burnout is something so many small business owners face, especially in the first few years of building a business. In this episode of Passion But Make It Profit, Julia Foster sits down with Amy McMillan, owner of Custom Care Rehab, to talk about burnout and entrepreneurship, how hustle culture can hold you back, and what it really looks like to build a business that supports your life instead of consuming it. Amy shares her journey from the early years of nonstop hustle and saying yes to everything, to creating more balance through scaling, systems, delegation, and building the right team. Together, Julia and Amy talk about how burnout can actually push you toward better business decisions, why it is important to audit your “why” every six months, and how getting comfortable with being “bored” can be a sign that you are finally building something sustainable. In this episode, you will learn: * How to recognize burnout as a business owner * Why hustle culture does not always lead to business growth * How to use delegation, outsourcing, and systems to reduce overwhelm * Why scaling a business can actually create more freedom, not more stress * How to audit your business goals, purpose, and personal why * Why hiring the right people is essential for long-term sustainability * Small ways to outsource before you are ready for a full team * Free resources for entrepreneurs, including SCORE, Small Business Administration support, and coaching opportunities This episode is perfect for small business owners, entrepreneurs, women in business, service providers, and founders who are feeling overwhelmed and want practical ways to grow without burning out. If you are building a business and trying to create more balance, more freedom, and more intentional growth, this conversation is packed with real takeaways you can use right away. Connect with Amy McMillan and Custom Care Rehab:Instagram + Facebook: Custom Care RehabLinkedIn: Amy McMillan Connect with Julia Foster:Instagram: @JustFlourishMarketingLinkedIn: Julia FosterWebsite: JustFlourishMarketing.com Links mentioned: Working Women's Connection [https://workingwomenconnection.com/] The Nova: A Global Women's Community [https://thenovaglobal.com/] SCORE [https://www.score.org/scores-small-business-services?gad_source=1&gad_campaignid=22930610281&gbraid=0AAAAApEg_JsWz3RpvUQh3xqPWtIV1xVCY&gclid=Cj0KCQjwmunNBhDbARIsAOndKpla1UyQwpLn3ojk8GIBlo-_ksIQcSqD8H2t12jsd8eR8YMugTnQ7aEaAhWeEALw_wcB] SBA Funded Resources [https://www.sba.gov/local-assistance]

#10: How to Stand Out in Your Industry: Niching Down, Networking, and Scaling Without Ads | Amy McMillan

How do you stand out in a competitive industry, build a business people trust, and scale without paid ads? In this episode of Passion, But Make It Profit, Julia Foster sits down with Amy McMillan, owner of Custom Care Rehab, to talk about how she built a concierge physical therapy and wellness business in Northeast Ohio by doing the opposite of the traditional healthcare model. Amy shares how she left the hospital system after 15 years, identified a real market need during the pandemic, and created an in-home physical therapy model that prioritizes privacy, convenience, discretion, and client-centered care. They also dive into niching down, why it actually makes your marketing clearer (not smaller), and how Amy expanded from vestibular therapy into orthopedics and women’s health by responding to demand. In this episode, you’ll learn: * How to stand out in your industry by solving real client pain points * Why niching down helps you grow faster and build a clearer message * How Custom Care Rehab scaled through networking, referrals, and strategic partnerships * The “movement specialist” approach vs the traditional insurance-based physical therapy model * How to close the education gap with storytelling on social media and weekly client recaps * Why transparent pricing, HSA options, and better customer service create trust * How a membership model can turn one-time services into recurring revenue If you’re a small business owner, service provider, healthcare professional, or entrepreneur looking for smarter marketing strategies, relationship-based growth, and practical ways to differentiate your brand, this conversation is packed with real examples you can apply right away. Find Amy McMillan and Custom Care Rehab: Instagram: https://www.instagram.com/customcarerehab/ YouTube: Treat Dizziness at Home https://customcarerehab.com/ Serving Northeast Ohio (online booking + free discovery call available) Connect with Julia Foster:Instagram: https://www.instagram.com/justflourishmarketing/LinkedIn: Julia Foster

#9 Top 3 Social Media Marketing Mistakes Small Businesses Make + How to Grow Engagement | Jessie Long

3 Social Media Marketing Mistakes Small Business Owners Make (And How to Fix Them) | Jessie Long Alternate option if you want it slightly more searchable: Top 3 Social Media Marketing Mistakes Small Businesses Make + How to Grow Engagement | Jessie Long Are you posting consistently on social media but not seeing growth, engagement, or sales? In this episode of Passion, But Make It Profit, Julia Foster sits down with Jessie Long of Jessie Long Social Media Marketing to break down the top three social media marketing mistakes small business owners make and how to fix them. Jessie shares real-world experience growing accounts like The Common Ground and Picklebacks to over 13,000 followers and 250,000 monthly reach in a small local market. Together, Julia and Jessie unpack simple but powerful shifts that can dramatically improve your social media strategy without overcomplicating your content plan. In this episode, you will learn: * Why only posting promotional content hurts your social media growth * How to build brand connection by sharing your story and showing your face * The importance of engagement strategy and why posting and ghosting kills reach * How responding to comments and DMs boosts community and visibility * Why talking to everyone means resonating with no one * How to identify and speak directly to your target audience * Easy social media marketing tips small businesses can implement immediately If you are a small business owner, boutique owner, service provider, or entrepreneur struggling with Instagram growth, engagement, or content ideas, this episode will help you refine your social media marketing strategy and start creating content that actually connects. Connect with Jessie Long: Instagram: @jlongsocialmediamarketing Facebook: Jessie Long Social Media Marketing Connect with Julia: Instagram + Facebook: @JustFlourishMarketing LinkedIn: Julia Foster Simple strategy. Real growth. Passion.

#8: Imposter Syndrome in Business: How to Build Confidence and Stop Holding Yourself Back | Dereka Feiler

Imposter syndrome can quietly sabotage your growth, especially as a small business owner trying to market yourself, show up online, and charge what you are worth. In this episode of Passion, But Make It Profit, Julia Foster welcomes back Dereka Filer, owner of Recoup and Relief Counseling and Therapeutic Services with locations in Medina, Ohio and Dublin, Ohio, for a practical conversation on how to overcome imposter syndrome and build real confidence from the inside out. Julia shares how imposter syndrome shows up in everyday business life. Second guessing your expertise, feeling like people will not take you seriously, and hesitating to post on social media because you are thinking, “Why would anyone listen to me?” Dereka breaks down why imposter syndrome often appears during seasons of growth, how it connects to self esteem, and how to identify when it is normal discomfort versus something deeper that needs attention. In this episode, you will learn: * What imposter syndrome really is and why it often means you are growing * How self esteem and past experiences can fuel imposter thoughts in business and life * Why your feelings are valid, but feelings are not facts * How to find the root cause of imposter syndrome, including fear, perception, and old conditioning * A simple proof file strategy for saving credentials, wins, reviews, and positive feedback for hard days * How imposter syndrome impacts marketing, content creation, and showing up confidently on social media * The difference between healthy growth discomfort and imposter syndrome that is truly holding you back Dereka also shares updates on her work with the Daffodil Room Group, an infertility nonprofit working toward grant support for infertility resources and treatments, plus why seeking support through therapy, coaching, or mentorship can help you get outside your own head and step into your next level with confidence. Connect with Dereka: recoupreliefcounseling.com (Ohio clients) Follow Recoup and Relief and the Daffodil Room Group on Instagram and Facebook Connect with Julia: @JustFlourishMarketing | justflourishmarketing.com