Perfectly Mentored with Jason Portnoy

Alen Sultanic On The Future Of Marketing And How To Stay Ahead | EP280

On this episode, Alen Sultanic dives into his unconventional journey in the marketing space. Known for his behind-the-scenes brilliance, Alen unpacks the philosophies and frameworks that make him one of the most respected figures in the industry. From his approach to building high-converting offers to his mastery of mental models, Alen offers a rare glimpse into the mind of a marketing genius. Whether you’re a marketer, entrepreneur, or just someone curious about the mechanics of persuasion, this episode is packed with tactical insights and thought-provoking strategies. Topics Covered: 1. The evolution of marketing from 2010 to 2025: Key lessons for staying ahead. [7:20] 2. Why quality beats quantity in content creation—and how to win with differentiation. [14:36] 3. The four core drivers of human behavior and how to use them in your marketing. [26:07] 4. How to address objections by understanding the trade-offs consumers face. [44:56] 5. The psychological difference between men and women in purchasing decisions—and how it impacts ad success. [50:07] 6. The secret to building trust in a world dominated by “instant buyers.” [38:19] 7. Why understanding economics is essential for creating irresistible offers. [57:30] 8. Tips for crafting messaging that balances persuasion and authenticity. [34:45] 9. Alen’s unique insights on building long-term, engaged communities. [59:01] Connect with Alen Sultanic * Nothing Held Back Meta Group [https://www.facebook.com/groups/508635450536818] (Free) Connect with Jason Portnoy * Instagram [https://instagram.com/jasonportnoy] * YouTube [https://youtube.com/jasonportnoy] * LinkedIn [https://www.linkedin.com/in/jason-portnoy/] Want to work with Jason one-on-one? Click Here [https://amplifyconsulting.co/schedule-a-call?el=podcast]

Your Business Questions Answered! | Ask Jason Episode 65

"Ask Jason" is a weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by listeners. This week, Jason and co-host Megan dive into essential topics for business owners, with valuable insights for those in e-commerce and marketing. From whether a business coach is necessary to the best ways to stay current with trends, Jason covers it all with practical tips and strategies. In this value-packed episode of The Perfectly Mentored Podcast’s Q&A Show, Jason discusses business coaching, staying on top of marketing trends, the pros and cons of brick-and-mortar versus online stores, and when it might be time to start building your team. Tune in, take notes, and if you have questions for Jason, don’t hesitate to send them in! Topics Covered: * Is there ever a point where you wouldn’t benefit from a business coach or mentor? “I’ve owned a mostly successful business for 12 years, and I’m not sure if I could benefit at this point or not.” Jason shares insights on how even the most successful people benefit from guidance and continual growth. [2:36] * Jason’s favorite way to stay up-to-date on the latest marketing trends and strategies From classic marketing texts to tracking current trends, Jason reveals his strategy for staying informed. [6:39] * Brick-and-Mortar vs. Online Stores: Pros and Cons "Do you think one has a better chance of success initially?" Jason breaks down each business model's startup costs, scalability, and success rates. [9:19] * When should you start building a team? "Currently, I’m a one-man show." Jason offers advice on identifying bottlenecks and how to use part-time or project-based support to grow your business effectively. [11:48] * Jason’s favorite part of being a business owner Jason reflects on the freedom of building a business and the challenges that come with responsibility, decision-making, and ownership. [15:56] Trust us, you won’t want to miss this one! And if you’re looking for answers to your questions, send them in—we might just feature them in our next episode! Connect with Jason Portnoy: * jportnoy.com [http://jportnoy.com] * LinkedIn Like this episode? Visit us on Apple Podcasts, and please subscribe and leave a review to help us keep bringing you the content you love!

Talking Business Coaching, Market Trends, and When to Hire | Ask Jason Q&A 64

“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.  In this value-packed episode of The Perfectly Mentored Podcast’s weekly Q&A Show, Jason touches on topics like business coaching, staying up-to-date on trends, and when to hire some extra hands. Trust us, you won’t want to miss this one! And if you’re looking for some answers to your questions, send them in. We might just feature them in our next episode! Topics Covered: * Is there ever a point where you wouldn’t benefit from a business coach or mentor? I’ve owned a mostly successful business for 12 years, and I’m not sure if I can benefit at this point or not. [3:10] * What’s your favorite way to stay up-to-date on the latest marketing trends and strategies? [7:09] * What would you say are the biggest pros and cons of owning a brick-and-mortar store versus a store that’s entirely online? Do you think one or the other has a better chance for being successful in the beginning? [9:49] * Currently, I’m a one-man show. At what point do you think it’s right to begin hiring a team to help me run my business? [12:26] * What’s your favorite part of being a business owner? [16:16] Connect with Jason Portnoy ● jportnoy.com [https://jportnoy.com/] ● LinkedIn [https://www.linkedin.com/in/jason-portnoy/] Like the episode? Visit us on Apple Podcasts [https://podcasts.apple.com/us/podcast/perfectly-mentored-with-jason-portnoy/id1382390439]! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!

Talking Facebook Ads, Lead Gen, and AI | Ask Jason Q&A 63

“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.  In this value-packed episode of The Perfectly Mentored Podcast’s weekly Q&A Show, Jason touches on topics like Facebook Ads, lead generation tools, and AI. Trust us, you won’t want to miss this one! And if you’re looking for some answers to your own questions, send them in. We might just feature them in our next episode! Topics Covered: * What is the most common mistake that you see newer businesses making when building out a campaign in Facebook Ads? [1:27] * I’m very limited with time when it comes to filming content. Is there a tool out there that can create several snippets for content from my longer video? [4:05] * I launched my clothing brand about three years ago and it’s become pretty successful. What are the top two conferences in the US that you recommend I attend? [5:20] * I own a service-based business and all of our clients are local to us. What lead generation tool would you recommend we use? [7:02] * What is your favorite AI tool right now? [8:19] Connect with Jason Portnoy ● jportnoy.com [https://jportnoy.com/] ● LinkedIn [https://www.linkedin.com/in/jason-portnoy/] Like the episode? Visit us on Apple Podcasts [https://podcasts.apple.com/us/podcast/perfectly-mentored-with-jason-portnoy/id1382390439]! Help us spread the word by subscribing and leaving a review—we appreciate your feedback!

Rebecca Minkoff On Growing A Major Brand, Values And Raising Kids | EP 279

In her second appearance on the Perfectly Mentored Podcast, Rebecca Minkoff gives us an inside look at her life since establishing her fashion brand. She shares her perspective from the business side of things, and from the mom side as well. So if you’re looking for the perfect mix of valuable insights and inspirational stuff, give this episode a listen! Topics Covered: * There are four main things you need to grow a business. The right mindset, the right marketing, get your money right and learn to cherish the moments/buy the moments back. As someone who’s built a widely successful business, how do you get those moments? [1:28] * When I’m at work, it’s 100%. When I’m at home, I have to learn to be 100%. Do you feel the same way? [3:17] * As your business grew, how hard was it for you to disconnect? [4:20] * What’s your advice for up-and-comers who want to buy back their time? [5:47] * Did you have non-negotiables when you were starting? [6:31] * What keeps you hungry? [7:25]  * What do you hope your kids are saying while watching you grow your business? [9:02] * When you’re home, do you kids get 100% of you? [11:08] * If someone’s starting a business now and they have little kids? [12:50]  * Are you surprised by how many people who think they know what they want actually don’t? [14:03] * With what’s going on in the world right now, how do you make sure that their future is good and that their world is still OK? [17:12] * What are your thoughts as a parent on how kids use social media? [19:36] * Do you have friends who say “what’s with the hard line on everything?” [22:00]  * Do you want your kids to have the type of attitude that it’s better to be different than just trying to follow everyone’s lead? [23:57] Connect with Rebecca Minkoff * Website [https://www.rebeccaminkoff.com/] * Instagram [https://www.instagram.com/rebeccaminkoff/?hl=en] * LinkedIn [https://www.linkedin.com/company/rebecca-minkoff/] Connect with Jason Portnoy * jportnoy.com [https://jportnoy.com/] * LinkedIn [https://www.linkedin.com/in/jason-portnoy/] Want to work with Jason one-on-one? Click Here [https://www.marketdominationmethod.com/m3?el=podcast] Like the episode? Watch and support us on YouTube [https://youtube.com/jasonportnoy?sub_confirmation=1].