Podcasting Amplified: Podcasting for Business Growth and Marketing

Why Most Business Podcasts Fail And How To Avoid Expensive Mistakes with Josh Troche

Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction. There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your business this year then you need to hear this conversation. I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful. This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast. Covered in this episode: * What mistakes do businesses often make when they start a podcast? * Is podcasting for business owners still worth it in 2026? * What makes a podcast worth listening to? * How to keep viewers hooked in a world of short attention spans. * How to level up your audio so it exemplifies your brand. * And much more… LEARN MORE Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252 [https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252] The Business Fix podcast - https://www.businessfixpodcast.com/ [https://www.businessfixpodcast.com/] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Josh Troche - https://www.linkedin.com/in/jtroche [https://www.linkedin.com/in/jtroche] Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

What Makes A Great Podcast (The 7 Key Elements)

With over four million podcasts out there, it's become increasingly difficult to stand out. And because of that, a lot of podcasters end up focusing on the wrong things, like how often they should post on social media and which new AI tool they should use. And while those things can have an impact, they're not the thing that makes a podcast successful. Because when I look at the podcasts that consistently attract listeners, build loyal audiences, and turn those listeners into genuine fans, there is one thing they all have in common. They're simply great podcasts. Now, that might sound obvious, but it's something that often gets overlooked. Sometimes when a podcast isn't growing, it isn't because the marketing is wrong. It's because the podcast itself still has room for improvement. There's no point going all out on marketing before your content is great. But what makes a great podcast? In this episode, I'm going to share the seven things I've seen in the most successful podcasts we've worked with that make them genuinely great podcasts. And as we go through them, I want you to think about your own show and ask yourself honestly: Does my podcast have these seven things? Covered in this episode: * What stops a podcast from being great? * How to find out what you should do more of and less of. * How regularly to publish episodes. * What makes someone choose one podcast over another? * And more… LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout [http://www.claricast.com/guestscout] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_zhttps://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

How To Get Podcast Guests (Who Actually Grow Your Show)

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: * How to identify your ideal guests. * Finding the right guests. * How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout [http://www.claricast.com/guestscout] PodMatch - https://www.joinpodmatch.com/claricast [https://www.joinpodmatch.com/claricast] (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

Double Your Listeners In 30 Days With This Podcast Marketing Strategy

This one podcaster was able to almost triple her downloads within a month. And it wasn't because she paid some so-called "podcast promoter". There were no paid ads. No listen-for-listen tactics. Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically. And in this episode, I'm going to break down exactly what that strategy was, why it worked so well, and how you can apply it to your own podcast. Covered in this episode: * Who this strategy works for. * The Audience Borrowing strategy explained. * How you can get these results. * Finding people who share your audience. * Reaching out to them so they reply. * Tracking your results so you can get more of them. So, if you want a way of growing your audience of engaged listeners without paying for ads, this is for you. LEARN MORE Claricast - https://www.claricast.com [https://www.claricast.com] Crack The Book on Spotify - https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv [https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv] Crack The Book on Apple Podcasts - https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321 [https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

What Chat GPT Won't Tell You About Podcasting

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting. Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks. But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction? Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong. So in this episode, I'm going to share: * What ChatGPT won't tell you about podcasting. * The biggest AI pitfalls. * Where generative AI tools can be useful in podcasting. * Where to get your information. If you find yourself relying on AI for your answers, it's worth having a listen to this. LEARN MORE Get this right first - https://youtu.be/J1QEBYO127w [https://youtu.be/J1QEBYO127w] Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx [https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].