Quarter Four Podcast with Michael Elkins

Episode 31 - Michael Lombardi

In this episode I have the pleasure of talking with 30-year NFL executive and author Michael Lombardi. Michael and I talk about his brand new book Football Done Right [https://www.amazon.com/Football-Done-Right-Setting-Straight/dp/0762479531/ref=sr_1_1?crid=3B5M77KOIQ9FL&keywords=football+done+right+by+lombardi&qid=1697464082&sprefix=football+done+right%2Caps%2C99&sr=8-1] which you can order by clicking the link in these show notes.  You can also listen to Michael on his podcast The GM Shuffle, and listen to him on the Pat McAfee Show and more!

Episode 30: Andrew Donovan - Vice President of Collegiate Partnerships at Altius Sports Partners

Welcome to a brand new episode of  The Quarter Four Podcast [https://mlelawfirm.com/podcast/]! I’m Michael Elkins [http://linkedin.com/in/mlelaw], labor and employment attorney, founder of the law firm MLE Law [https://mlelawfirm.com/], and your host. My guest this month is Andrew Donovan [https://www.linkedin.com/in/andrew-donovan-a5a6623b/]: Vice President of Collegiate Partnerships at Altius Sports Partners. [https://twitter.com/AltiusPartners] In this episode, we’re talking about the three biggest words in sports right now … Name, Image and Likeness. Altius is leading the NIL revolution, working directly with the most prominent universities in the country in developing comprehensive and compliant programs to equip all stakeholders to successfully navigate this new era in intercollegiate athletics! Altius is unique in that their work doesn’t center on just what the universities can do, they’re also educating the athletes on a multitude of NIL-related issues including intellectual property, financial literacy, and how to leverage their brand in conjunction with their university. Andrew and I discuss his transition from University employment to working with a cutting-edge start-up. We talk about the NIL revolution, discussing issues ranging from current athlete branding to potential future issues like collective bargaining for university athletes. If you’re interested in the mesh between sports, business, the NCAA and athlete rights then this is the episode for you. So sit back and enjoy my conversation with Andrew Donovan. You can follow the show on: Instagram @melkins1 [https://www.instagram.com/melkins1/], @mle_law [https://www.instagram.com/mle_law/] Twitter: @melkins31175 [https://twitter.com/melkins31175] https://mlelawfirm.com [https://mlelawfirm.com/]

Episode 29: Elisa Gaudet - Golf Entrepreneur and Author

Welcome to a brand new episode of  The Quarter Four Podcast [https://mlelawfirm.com/podcast/]! I’m Michael Elkins [http://linkedin.com/in/mlelaw], labor and employment attorney, founder of the law firm MLE Law [https://mlelawfirm.com/], and your host. My guest this month is golf executive and entrepreneur Elisa Gaudet [https://womensgolfday.com]. Elisa has over 20 years of experience in the golf industry spanning across the United States, Europe and Latin America. In 2002, while working for the PGA Tour [https://www.pgatour.com], she led the 2002 2002 EMC World Cup. She also headed up sponsorship, marketing and PR for the Latin PGA Tour. After working for the PGA Tour, Elisa became an entrepreneur as the founder of Executive Golf International [https://execgolfintl.com], a strategy driven golf marketing firm that was responsible for creating Women’s Golf Day [https://womensgolfday.com]. Started in 2016, Women’s Golf Day is a global event held on the first Tuesday in June everywhere around the world. To date over 900 locations in 68 countries have participated engaging thousands of women worldwide through the game of golf thus creating a global movement. In a historically male dominated sport, Elisa has created an international movement that transcends language, culture, religion, politics and age. Prior to golf, Elisa worked in the entertainment industry for over ten years as a model and actress, appearing on numerous radio and television programs as well as being a guest speaker on a variety of golf topics. She’s also an author, writing a three-book series known as the Two Good Rounds book series. In her second book, Two Good Rounds SUPERSTARS– Golf Stories from the World’s Greatest Athletes [https://www.amazon.com/Two-Good-Rounds-Superstars-Greatest/dp/162914214X], Elisa spoke to 54 of the top athletes in the world who shared ther passion for golf including Ray Allen, Wayne Gretzky and John Smoltz to name a few. In this episode, Elisa and I talk about her rise in the sports business world, how she made the transition from the PGA Tour to owning her own business, the evolution of Womens Golf Day and A LOT more. There isn’t much Elisa hasn’t done in the world of business and sports, and we talk about it all! So sit back and enjoy my conversation with golf entrepreneur, author and my friend, Elisa Gaudet. You can follow the show on: Instagram @melkins1 [https://www.instagram.com/melkins1/], @mle_law [https://www.instagram.com/mle_law/] Twitter: @melkins31175 [https://twitter.com/melkins31175] https://mlelawfirm.com [https://mlelawfirm.com/] Thank you for listening and enjoy the show!

Episode 28: Michael Lombardi and AJ Vaynerchuk - Inside the Business of the NFL

Welcome to the 2021 Season Premiere of The Quarter Four Podcast [https://mlelawfirm.com/podcast/]! I’m Michael Elkins [http://linkedin.com/in/mlelaw], labor and employment attorney, founder of the law firm MLE Law [https://mlelawfirm.com/], and your host. In this season premiere I bribing you two 🐐s in the world of business and sports: Michael Lombardi [https://twitter.com/mlombardiNFL?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor] and AJ Vaynerchuk [https://twitter.com/ajv?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor]. In conjunction with the Wharton School of Business Alumni Association, Michael and AJ take you inside the business of the NFL and sports in general. In this episode they discuss common business issues such as: building culture, identifying needs versus wants, and contract negotiation. I can't think of two better individuals to kick off the 2021 season. They're both very generous with their time and I'm grateful that they're friends of the show! You can follow the show on: Instagram @melkins1 [https://www.instagram.com/melkins1/], @mle_law [https://www.instagram.com/mle_law/] Twitter: @melkins31175 [https://twitter.com/melkins31175] https://mlelawfirm.com [https://mlelawfirm.com/] Thank you for listening and enjoy the show!

Episode 27: Adam Grossman - Executive Vice President of the Boston Red Sox

Welcome to a new episode of Game 7: The Sports, Business and Lifestyle Podcast. I’m Michael Elkins [http://linkedin.com/in/mlelaw], labor and employment attorney, founder of the law firm MLE Law [https://mlelawfirm.com], and your host. My guest this month is the Executive Vice President / Chief Marketing Officer for the Boston Red Sox [https://www.mlb.com/redsox] , Adam Grossman [https://www.mlb.com/redsox/team/front-office/adam-grossman].  Adam leads marketing and communications efforts for the Red Sox and Fenway Park [https://www.mlb.com/redsox/ballpark]. Adam oversees all aspects of the team’s Marketing, Media Relations, Corporate Communications, Social Media, Advertising and Content, and Creative Service departments. Adam is also head of marketing for Red Sox sister company Fenway Sports Management [http://www.fenwaysportsmanagement.com], a leading sports and entertainment agency that provides sales, marketing, and consulting services for Fenway Sports Group's elite portfolio of properties, including Liverpool FC [https://www.liverpoolfc.com], LRMR Marketing & Branding (a LeBron James company) [https://www.lebronjames.com], NESN [https://nesn.com], and Roush Fenway Racing [http://www.roushfenway.com]. Beginning his career with the Red Sox in 2002 as an intern, Adam was named Special Assistant to President/ CEO Larry Lucchino in 2004, and promoted to Vice President of Marketing in 2008. Prior to assuming his current role, Adam served as Senior Vice President of Public Affairs for the Miami Dolphins from 2009 to 2011. In this episode we discuss running a sports team during a pandemic, Adam’s rise through the sports business world, the differences between marketing in the NFL and major league baseball and a lot more! So sit back and enjoy my conversation with Red Sox Executive Vice President, Adam Grossman. Thank you for listening and enjoy the show! You can follow the show on: Instagram @melkins1 [https://www.instagram.com/melkins1/], @mle_law [https://www.instagram.com/mle_law/] Twitter: @melkins31175 [https://twitter.com/melkins31175] https://mlelawfirm.com [https://mlelawfirm.com]