Rattle & Pedal: B2B Marketing Podcast

A Peek Inside Accenture’s Reinvention Research with Francis Hintermann

AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance. The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann [https://rattleandpedal.com/a-peek-inside-accentures-reinvention-research-with-francis-hintermann/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

The Most Overrated Marketing Metrics, And What You Should Measure Instead

Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement. The post The Most Overrated Marketing Metrics, And What You Should Measure Instead [https://rattleandpedal.com/the-most-overrated-marketing-metrics-and-what-you-should-measure-instead/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Resurgence of Media Relations in the AI Era with Offleash PR

As AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a critical driver of visibility, credibility, and growth. The post Resurgence of Media Relations in the AI Era with Offleash PR [https://rattleandpedal.com/resurgence-of-media-relations-in-the-ai-era/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

The Winning Elements of Distinct and Valuable Thought Leadership

Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations. The post The Winning Elements of Distinct and Valuable Thought Leadership [https://rattleandpedal.com/the-winning-elements-of-distinct-and-valuable-thought-leadership/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Capturing Value in the AI Agent Era: How Firms Can Compete and Win

We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation. The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win [https://rattleandpedal.com/capturing-value-in-the-ai-agent-era-how-firms-can-compete-and-win/] appeared first on Rattle and Pedal [https://rattleandpedal.com].