Scaling With Deasha

Ep 48: Contracts You Need To Have In Your Business

Shahara Wright is an experienced and highly sought-after business law attorney and business strategist. She is the author of From Entrepreneur to CEO and host of the CEO Collaboration Circle. Shahara founded Contracts Done Wright to help entrepreneurs and business owners have more access to contracts and business forms to help their businesses thrive. In this episode, we dive into the contracts you really should have in your business! Shahara is USA-based so we do talk about contract law in that country but these contracts really should be covered in any country you reside in. If you would like to access Shahara's 8 step guide then head here: https://theceoeffect94751.activehosted.com/f/15 [https://theceoeffect94751.activehosted.com/f/15] Here are the highlights: {00:49} Tell us more about you {1:23} What does that look like in terms of legal needs? How often do people need you? How does that look like? {1:23} What made you get into this realm of work in the first place? {5:12} How did you grow your business? {6:36} When did you transition to moving things online? {11:53} What do we need to have in our business as we start to scale and what should that look like? {16:08} Privacy policy, what else do we need? {18:18} Cookie policy, what do you think about that? {20:08} When do you need these policies? {22:50} What else do they need? {31:11} When you draft these contracts for a client, do you draft them based on a template or do you draft it fresh with all the information from the client? {37:37} Is there anything you want to say that you hadn't had the chance to say yet? Connect with Deasha atwww.deashawaddup.com [http://www.deashawaddup.com/] Join the Scaling With Deasha Facebook Group atwww.deashawaddup.com/community [http://www.deashawaddup.com/community]

Ep 047: How To Get Your Website On Google With Ross Dunn

Ross Dunn is the leading authority in marketing your website! Since 1997, Ross has been professionally navigating the online world. Creating visibility, traction and conversions using his Signature 7 Step Process. Ross’s full focus is on getting Google to know, like and trust your website. Specialising in serving small and medium-sized businesses, Ross has become known as a leader in marketing and growing your online business. We dive deep with Ross all about what you can start to do right now to grow your business presence on google, how to start making your website look less like a brochure and more of a converting machine! Book a discovery call with Ross here: http://link.stepforth.com/freestrategycall Or check out his podcast here: https://www.SEO101Radio.com Here are the highlights: {1:22} Where did it all start? {4:20} How has it evolved over time and how did you keep up with the changes? {6:06} What was it really that has helped you scale your business? {7:23} Just do your best and deliver {9:21} How did that come about? {11:00} Talk me through a marketing concept of getting on top of Google, how do we do that? {11:41} It is a process {12:12} How are our competitors, getting there? {12:22} We dismantle their marketing and we're looking at every aspect of that {12:36} We put a strategy together {14:06} Whatever you're putting out there - your content, visibility, persona.. is authoritative. {15:06} Intelligence gathering is #1, optimisation is # 2, ads is # 3, #4 is authority building, #5 is social outreach playbook, #6 success tracking dashboard {19:29} Tell me about your success tracking {21:33} The last one is results accelerator {24:50} Google does reward you for providing more value {29:05} What does that timeframe look like to you to optimise everything and get them out there? {30:44} The average site, it's gonna take 3-6 months to see significant improvement if your business model is good. {34:56} With working with you, do you need to do redo the whole website or can you work with whatever they've got built at the moment, or does it need an overhaul tweak? {39:49} Is there anything you came to say that you didn't get the chance to say that you think everybody should know? {40:14} A good company's trying to help you, not trying to take you {40:58} Just do some homework and look after yourself {42:03} What does a strategy call look like for them? Connect with Deasha atwww.deashawaddup.com [http://www.deashawaddup.com/] Join the Scaling With Deasha Facebook Group atwww.deashawaddup.com/community [http://www.deashawaddup.com/community]

Ep 046: How to Find Your Next Client

If you have had some success in your business but need to start finding your next client now! Then you need to grab a pen and start doing these things. We dive into how you can review your business and build a strategy to implement and get your next client. In this episode, I don't give you a specific strategy instead, I share with you how you can find your own unique version of the strategy. If finding people in other people's Facebook Groups has worked for you in the past but you need to build out a better strategy to do it then you need to join the masterclass happening on the 16th March: https://deashawaddup.com/adc-greenmasterclass/ If you would like to get involved and be featured in the next episode of Scaling With Deasha then submit your question here and make sure to include a plug for your business! https://www.speakpipe.com/scalingwithdeasha [https://www.speakpipe.com/scalingwithdeasha] Connect with Deasha atwww.deashawaddup.com [http://www.deashawaddup.com/] Join the Scaling With Deasha Facebook Group atwww.deashawaddup.com/community [http://www.deashawaddup.com/community]

Ep 045: How To Save $96k In Tax This Year With Tiffany Phillips

Tiffany Phillips is not your typical accountant - focusing only on accounting and taxes. In this episode Tiffany shares her incredible entrepreneurial rollercoaster journey, from launching a business and getting $126K in debt to forming a partnership that broke down until she finally embraced her natural talents. Tiffany now specialises in helping her business-owner clients reduce their income tax liability by $97k on average by utilising proven, audit proof tax reduction strategies. She shares some of the ways you can start to implement these right now! *This is USA Based tax and not suitable for UK tax. Book in a discovery call with Tiffany here: www.tiffanyphillipscpa.com [http://www.tiffanyphillipscpa.com/] Here are the highlights: {1:08} Tell me how you got started {6:40} What are some of the lessons you learned in that year where that business failed that would help somebody who's doing that at the moment? {9:07} Do the thing {9:30} What was the switch when you finally used your talents and you were like okay fine, the universe, I'm listening. What happened then, how did you scale your business? {11:55} Then I started out on my own, that's when I started specialising in tax saving strategies, tax planning, tax reduction and that is the point when things really started taking off. {13:45} Making those changes was really I would say, one of the biggest differences in business and really learning about myself, figuring out areas I needed to change {15:12} How can you save $96k on tax? {19:58} Arm yourself with knowledge {20:16} Paying your kids tax-free {22:48} How many entities can a business have? {24:42} What sort of things can we claim back that maybe entrepreneurs haven't thought about? {27:58} When should they start thinking about tax planning and making sure they're efficient with their taxes? {31:25} Is there anything else that you think people should be aware of to help them with their tax reductions right now? {35:40} Do they need to fire their accountant to work with you? {36:45} Is there anything that you think that people need to know that they haven't heard today? {38:00} What do they need to prepare? Connect with Deasha atwww.deashawaddup.com [http://www.deashawaddup.com/] Join the Scaling With Deasha Facebook Group atwww.deashawaddup.com/community [http://www.deashawaddup.com/community]

Ep 044: How To Find Leads Without Paying For Ads

Everyone I speak to in the online space is always looking for leads, in this episode we talk about the ways you can find your perfect leads that are ready to buy from you and bring them into your eco system without paying for ads.  If you want more information about how you can start to do this in your business then join the masterclass happening on the 16th March!https://deashawaddup.com/adc-greenmasterclass/ [https://deashawaddup.com/adc-greenmasterclass/] Here are the highlights: {1:20} What is a "lead"? {2:12} A lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle. {2:29} Where do you find leads without paying for ads? {2:36} Your ideal client/leads as a whole human - what else are they interested in and where do they hangout? {3:18} Sales Cycle and where people are in their journey to connecting with you {4:10} Connection in an online space is a very rare thing {4:48} Focus on that connection piece to build those leads {5:00} You wanna make sure you're showing up consistently where your ideal clients are {5:56} The element of just being yourself {6:34} Show genuine interest {7:30} Be active, be consistent, be human and show genuine interest {8:10} Make sure you love your ideal clients {8:48} Show up and give massive value {10:00} Giving massive value is going to help you uplevel yourself Connect with Deasha atwww.deashawaddup.com [http://www.deashawaddup.com/] Join the Scaling With Deasha Facebook Group atwww.deashawaddup.com/community [http://www.deashawaddup.com/community]