Side B

Podcast by Bolster Group

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Side B is a podcast from Bolster Group exploring the flip side of culture. Hosted by strategist Ollie Hall, each episode delves into stories at the intersection of entertainment, advertising and technology. Hear from researchers, marketers, creators, and other experts shaping this landscape, who provide insights and ideas to keep you ahead of the cultural curve.

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The Future of Music w/ Jaddan Comerford (UNIFIED) & Michelle Lucia (Live Nation)

AI-generated artists. NFT fan clubs. Roblox album launches. How real are these scenarios in music's future? We sit down with Jaddan Comerford, CEO & Founder of UNIFIED Music Group, and Michelle Lucia, Senior VP Marketing Live Nation APAC, to discuss the impact of technology on the music industry and the opportunities that lie ahead. This discussion centres six key trends: hybrid events, virtual artists, NFTs, game-worlds, AI, and the impact of social platforms. On today's episode: * Oliver Hall (Host) - Strategy & Solutions Manager, Bolster Group * Jaddan Comerford - CEO & Founder, UNIFIED Music Group * Michelle Lucia - Senior VP Marketing, Live Nation APAC Mentioned: * ABBA Voyage [https://abbavoyage.com/theconcert/] * Splash [https://www.splashmusic.com/] * Serenade [https://serenade.co/]

6. maalis 2023 - 14 min

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