SIGHTLINE LIVE

Marketing the Way the Brain Works | Michael Roberts, MetLife

Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.   In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.    Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join [https://www.sightlinelive.com/join]    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ [https://www.linkedin.com/company/sightline-live/]   ➡️ Instagram: https://www.instagram.com/sightline.live/ [https://www.instagram.com/sightline.live/]      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ [https://www.sightlinelive.com/]

When Live Events Become Cultural Moments | Jeff Clanagan, Hartbeat

Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture. With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that earn cultural relevance, why comedy is one of the most powerful tools for connecting people, and what brands get wrong when they try to tap into culture without truly understanding it.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join [https://www.sightlinelive.com/join]    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ [https://www.linkedin.com/company/sightline-live/]   ➡️ Instagram: https://www.instagram.com/sightline.live/ [https://www.instagram.com/sightline.live/]      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ [https://www.sightlinelive.com/]

When to Build Your Own Stage | Matt Morris, Lightspeed Commerce

Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide. In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work and what most brands get wrong when they sponsor an event.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join [https://www.sightlinelive.com/join]    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ [https://www.linkedin.com/company/sightline-live/]   ➡️ Instagram: https://www.instagram.com/sightline.live/ [https://www.instagram.com/sightline.live/]      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ [https://www.sightlinelive.com/]

The Art of Scaling Creativity through Brand Marketing | Jimmy Knowles, Canva

Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.   In this episode, he shares what it really takes to keep bold ideas alive inside a global organization, why B2B brand experiences need just as much heart as any consumer campaign, and how to take risks without losing who you are as a brand. If you have ever felt the pull between a big idea and a brand guardrail, this one is for you.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join [https://www.sightlinelive.com/join]    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ [https://www.linkedin.com/company/sightline-live/]   ➡️ Instagram: https://www.instagram.com/sightline.live/ [https://www.instagram.com/sightline.live/]      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ [https://www.sightlinelive.com/]

Events Are Your Most Underrated Content Engine | Jennyfer Goune, Amazon

Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.     In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that reflect real impact beyond clicks and views.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join [https://www.sightlinelive.com/join]    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ [https://www.linkedin.com/company/sightline-live/]   ➡️ Instagram: https://www.instagram.com/sightline.live/ [https://www.instagram.com/sightline.live/]      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ [https://www.sightlinelive.com/]