Social Pulse Podcast: B2B Edition

An Important Announcement About This Podcast

Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations. We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win. Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode. This will be the last episode published on this feed. We can't wait to see you at our new home! Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008 [https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008] Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw [https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw] YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs [https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs] Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers [https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers]

Perfecting the Pitch: AI-Powered Practice for B2B Sales Success

Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations only to discover they weren't fully prepared for the tough questions that came their way? In today's high-stakes B2B environment, a single conversation can make or break a major opportunity, yet most sales professionals are expected to learn through trial and error - with real prospects and real revenue on the line. The reality is that traditional role-playing and script memorization aren't cutting it anymore. Your competitors are getting sharper, buyers are more informed than ever, and the window to make an impression is shrinking. Sales leaders are caught in a difficult position - how do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is ready before they engage with valuable prospects? That's exactly what our guest today has been working to solve. Omid Mael, CEO and Co-founder of SecondBody, is pioneering the use of Predictive Conversational AI to transform how sales teams practice critical conversations. With his extensive background scaling sales organizations and building enablement programs that delivered measurable results, Omid brings a unique perspective on how artificial intelligence is creating a new paradigm for sales readiness. Before founding SecondBody, Omid joined Livestorm as the first sales hire when it was just getting started. Helped scale it to Series B, took ARR to $16M, and built the team from the ground up. Turned the brand into a real player and cracked multi-year, million-dollar deals with a repeatable sales playbook that actually worked. His expertise in both sales leadership and cutting-edge technology makes him the perfect guide to help us understand this transformative approach to sales preparation. Social Pulse Podcast host Mike Allton asked Omid Mael about: 🧡 Practice Evolution - Discover how AI is transforming sales rehearsal from occasional role-playing to systematic, data-driven practice environments that better prepare teams for real-world conversations. 🧡 Feedback at Scale - Learn how conversational AI tools enable sales leaders to provide consistent, personalized coaching to every team member without multiplying their workload. 🧡 Measurable Readiness - Understand the metrics that matter when implementing AI-powered sales practice and how to track improvements in conversation quality that lead to better business outcomes. Learn more about Omid Mael * Connect with Omid Mael on LinkedIn [https://www.linkedin.com/in/omid-mael/] Resources & Brands mentioned in this episode * Secondbody.ai [http://secondbody.ai] * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * Livestorm [https://livestorm.co/] * Claude [https://claude.ai/] * BBC [https://www.bbc.com/] * Arlo [https://www.linkedin.com/in/arlohill/] * Gong [https://www.gong.io/] * Gene Hackman [https://en.wikipedia.org/wiki/Gene_Hackman] * Crimson Tide [https://en.wikipedia.org/wiki/Crimson_Tide_(film)] *  Denzel Washington  [https://en.wikipedia.org/wiki/Denzel_Washington] * Notebook LLM [https://blog.google/technology/ai/notebooklm-google-ai/] * Salesforce [https://www.salesforce.com/] * Slack [https://slack.com/] * Jenny Brennan [https://www.linkedin.com/in/jennybrennan/?originalSubdomain=ie] * Mike Allton [https://www.linkedin.com/in/mikeallton] * That Startup Guy [https://www.thatstartupguy.com/] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/perfecting-the-pitch-ai-powered-practice-for-b2b-sales-success [https://www.agorapulse.com/blog/podcasts/b2b-edition/perfecting-the-pitch-ai-powered-practice-for-b2b-sales-success] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

The People-Powered Approach to Omnichannel Marketing

Ever feel like your marketing efforts are scattered across too many channels with no real connection? You're not alone. In today's digital landscape, we're all trying to be everywhere at once - posting on LinkedIn, creating TikToks, sending emails, and designing in-store experiences - but rarely connecting these pieces into a cohesive strategy that actually resonates with real people. The truth is, successful omnichannel marketing isn't about mastering more platforms - it's about putting people at the center of everything you do. Today, I'm thrilled to welcome Heather Disarro and Mark Popejoy from Soapbox Influence & Retail Media. With Heather's 16 years navigating social media evolution and Mark's two decades designing for major brands like Walmart and the NBA, they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center. Social Pulse Podcast host Mike Allton asked Heather Disarro & Mark Popejoy about: 🧡 Integration is key - Listeners will learn how to break down silos between different marketing channels to create cohesive customer experiences that flow naturally across touchpoints. 🧡 People-first, platforms second - Discover why focusing on human needs and behaviors should drive your channel strategy, not the other way around. 🧡 Measurement beyond metrics - Understand how to evaluate omnichannel success beyond platform-specific KPIs to capture the full impact of integrated marketing efforts. Learn more about Heather Disarro & Mark Popejoy * Connect with Heather Disarro on LinkedIn [https://www.linkedin.com/in/heatherdisarro/] * Connect with Mark Popejoy on LinkedIn [https://www.linkedin.com/in/mark-popejoy-771442b2/] Resources & Brands mentioned in this episode * Soapbox Influence & Retail Media [http://www.soapboxinfluence.com] * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * Walmart [http://walmart.com] * NBA [https://www.nba.com/] * JCPenney's [https://www.jcpenney.com/] * Target [https://www.target.com/] * Amazon [https://www.amazon.com/] * Johnson & Johnson company [https://www.jnj.com/] * Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success [https://www.agorapulse.com/blog/podcasts/hospitality-edition/why-micro-influencers-are-the-secret-sauce-to-restaurant-marketing-success/] * How to Use Influencer Marketing for Retail [Podcast & Recap] [https://www.agorapulse.com/blog/podcasts/retail-edition/social-pulse-podcast-ep-1/] * Lindt [https://www.chocolate.lindt.com/] * Ferrero Rocher [https://www.ferrerorocher.com/int/en/] * UTM Tracking: What Are UTMs? How Do I Use Parameters? [https://www.agorapulse.com/blog/social-media-metrics/what-are-utms/] * Google Analytics [https://marketingplatform.google.com/about/analytics/] * WooCommerce [https://woocommerce.com/] * Kendall King Group [https://www.kendalkinggroup.com/] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing [https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Video Content Multiplication: AI Strategies from Video Marketing Expert Justin Brown

Are you struggling to produce enough video content to meet your B2B marketing goals? You know video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your "someday" folder? The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. This challenge is exactly what our guest today has been solving for entrepreneurs and marketers worldwide. Justin Brown, co-founder of Primal Video and a seasoned film producer with over 20 years of experience, has built a seven-figure video marketing company by helping businesses multiply their video content production. With over 1 million YouTube subscribers and a proven track record of turning video into revenue, Justin has developed systems that allow entrepreneurs to become their own video teams. Today, he's here to share his insights on how AI tools can help B2B marketers scale their video content without sacrificing quality or authenticity. Social Pulse Podcast host Mike Allton asked Justin Brown about: 🧡 AI-Powered Content Multiplication - Discover specific AI tools and workflows that can turn one video shoot into multiple pieces of content for different platforms and purposes. 🧡 Quality-Scale Balance - Learn how to maintain your brand standards and message integrity while dramatically increasing your video output using AI assistance. 🧡 Implementation Roadmap - Walk away with a practical step-by-step approach to incorporating AI tools into your existing B2B video marketing process, regardless of your current production level. Learn more about Justin Brown * Connect with Justin Brown on LinkedIn [https://www.linkedin.com/in/justinbrownpv] * Connect with Justin Brown on Instagram [https://www.instagram.com/justinbrownpv/] Resources & Brands mentioned in this episode * Primal Video [http://primalvideo.com] * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * Gary Vaynerchuk [https://garyvaynerchuk.com/] * ChatGPT [https://chatgpt.com/] * Grok [https://grok.com/] * Claude [https://claude.ai/]  * Gemini [https://gemini.google.com/] * Descript [https://www.descript.com/] * AI for Business, Marketing & Sales: The AI Hat Podcast [https://theaihat.com/podcast/] * CapCut [https://www.capcut.com/] * Mark Schaefer [https://businessesgrow.com/] * Michael Krivicka [https://www.linkedin.com/in/michaelkrivicka/] * The AI Hat Podcast Newsletter [https://www.linkedin.com/newsletters/the-ai-hat-podcast-newsletter-7205686457091424256/] * Audacious: How Humans Win in an AI Marketing World [https://a.co/d/1DCoS8B] * Justin Brown gave you 1 free month of Skillshare [https://www.skillshare.com/en/referrals/class?teacherRef=344234143&via=teacher-referral&utm_campaign=teacher-referral&utm_source=ShortUrl&utm_medium=teacher-referral&t=vn-video-editing-essentials-to-editing-like-a-pro&sku=738794815] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/video-content-multiplication-ai-strategies-from-video-marketing-expert-justin-brown [https://www.agorapulse.com/blog/podcasts/b2b-edition/video-content-multiplication-ai-strategies-from-video-marketing-expert-justin-brown] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Crafting Global Campaigns: How PESO Strategies Drive Revenue

Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals? Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned. Social Pulse Podcast host Mike Allton asked Jack Richards about: 📈 PESO Integration Tactics Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies. 🌍 Adapting to Markets Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior. 📊 Strategic Metrics Integration Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue. Learn more about Jack Richards * Connect with Jack Richards on LinkedIn [https://www.linkedin.com/in/jrmarketeer/] * Connect with Jack Richards on Blue Sky [https://bsky.app/profile/jackrichards.bsky.social] * Connect with Jack Richards on Twitter [https://x.com/jr_marketeer] Resources & Brands mentioned in this episode * Onclusive [https://www.linkedin.com/company/onclusive/] * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * PESO [https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/] * Onclusive social [https://onclusive.com/what-we-do/monitoring/social-listening/] * Critical Mention [https://www.criticalmention.com/] * How to Structure Your Agency to Win Using EOS [https://www.agorapulse.com/blog/podcasts/agency-edition/entrepreneurial-operating-system-for-agencies/] * Matt Heinz [https://www.heinzmarketing.com/team/matt-heinz/] * Google Ads [https://business.google.com/us/google-ads/] * Canva [https://www.canva.com/] * Adobe [https://www.adobe.com/] * HubSpot [https://www.hubspot.com/] * PR & Comms Tools Let's make your life easier [https://onclusive.com/en-gb/what-we-do/pr-comms-tools/] * Onclusive Monitor Module [https://onclusive.com/what-we-do/monitoring/media-monitoring/] * Digimind [https://www.digimind.com/] * Onclusive Forward Planner [https://onclusive.com/en-gb/what-we-do/pr-comms-tools/news-events-forward-planner/] * AP Planner [https://www.ap.org/who-we-serve/media/ap-planner/] * AI Sense [https://news-en.onclusive.com/news/onclusive-launches-ai-powered-in-brief-feature-to-transform-social-media-intelligence] * The Future of Jobs Report 2025 [https://www.weforum.org/publications/the-future-of-jobs-report-2025/] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue [https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike