TAC “TIC” Talk

The Complete Chiropractic Web Ecosystem Revealed with Tom Daniel | Tac Tic Talk #55

In this episode of TAC Tic Talk, Tom Daniel of Online Chiro joins Dr. Joe Busch and Jaclyn Touzard for a practical conversation on how chiropractors can compete and grow in a changing digital landscape. From Google search and Facebook targeting to landing pages, ROI tracking, and remarketing, Tom explains how practices can make smarter advertising decisions based on measurable results rather than guesswork. The discussion also explores the growing role of AI in patient communication, including website assistants that can answer questions, speak multiple languages, and even help schedule appointments while the office is closed. It’s a grounded look at how chiropractors can blend technology with real-world practice growth and meet patients where they are searching today.  Learn more at https://chirodeal.com [https://chirodeal.com] The American Chiropractor [https://theamericanchiropractor.com/] Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole.  Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit https://www.tac-web.com [https://americanchiropractor.dragonforms.com/loading.do?omedasite=AMC_New&pk=podcast] to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube [https://www.youtube.com/@TAC-TicTalk], Spotify [https://open.spotify.com/show/1slzMV50afgZvOk8EeINoS], Apple Podcasts [https://podcasts.apple.com/us/podcast/tac-tic-talk/id1752893719] and our site https://www.tic-talk.net [https://www.tic-talk.net/]. Follow us on social media: Instagram: @theamericanchiropractor [https://www.instagram.com/theamericanchiropractor/?hl=en] Facebook: THE AMERICAN CHIROPRACTOR [https://www.facebook.com/AMCHIRO/]  Twitter: @AmericanChiro [https://twitter.com/americanchiro] LinkedIn: The American Chiropractor Magazine [https://www.linkedin.com/company/tacmag/]

The Next Frontier in Regenerative Medicine with NuvoCell Biologics | Tac Tic Talk #56

Welcome to TAC Tick Talk, the podcast of The American Chiropractor magazine. In this episode, Dr. Joe Busch and Jaclyn Touzard sit down with Grant Townsend, founder and CEO of Nuvocell Biologics, to discuss the rapid growth of regenerative medicine and exosome-based therapies in chiropractic and musculoskeletal care. The conversation explores topical regenerative applications, stem cell research, osteoarthritis, chronic pain, failed back surgery, and how chiropractors are integrating advanced biologic therapies into modern practice. To learn more about Nuvocell Biologics, visit https://nuvocellbiologics.com [https://nuvocellbiologics.com]. The American Chiropractor [https://theamericanchiropractor.com/] Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole.  Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit https://www.tac-web.com [https://americanchiropractor.dragonforms.com/loading.do?omedasite=AMC_New&pk=podcast] to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube [https://www.youtube.com/@TAC-TicTalk], Spotify [https://open.spotify.com/show/1slzMV50afgZvOk8EeINoS], Apple Podcasts [https://podcasts.apple.com/us/podcast/tac-tic-talk/id1752893719] and our site https://www.tic-talk.net [https://www.tic-talk.net/]. Follow us on social media: Instagram: @theamericanchiropractor [https://www.instagram.com/theamericanchiropractor/?hl=en] Facebook: THE AMERICAN CHIROPRACTOR [https://www.facebook.com/AMCHIRO/]  Twitter: @AmericanChiro [https://twitter.com/americanchiro] LinkedIn: The American Chiropractor Magazine [https://www.linkedin.com/company/tacmag/]

Chiropractor: How to become Indispensable to Attorneys | Tac Tic Talk #54

In this episode of TAC Tick Talk, the conversation turns to one of the most overlooked—and rapidly evolving—areas in chiropractic: personal injury documentation and valuation. Dr. Joe Busch and Jaclyn Touzard sit down with longtime contributor and industry veteran Dr. Frank Liberti to unpack a shift that’s already reshaping the landscape. What emerges is a clear gap between clinical care and how injuries are ultimately valued. As discussed, chiropractors are often delivering exceptional treatment, yet cases continue to be undervalued—not because of care, but because of how outcomes are communicated.  Dr. Liberti introduces a different framework—one that moves beyond traditional documentation into measurable, data-driven analysis. With the integration of AI, trauma inventories, and federally aligned metrics, chiropractors are now positioned to translate real-world patient impact into something attorneys and insurers can quantify. The result is a shift in role—from provider to problem solver. This episode explores how that shift affects referrals, case outcomes, and long-term positioning within personal injury practice. It’s a conversation rooted in experience, but focused on what comes next. To learn more about the platform discussed in this episode, visit: https://examiner360.info/ [https://examiner360.info/] The American Chiropractor [https://theamericanchiropractor.com/] Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole.  Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit https://www.tac-web.com [https://americanchiropractor.dragonforms.com/loading.do?omedasite=AMC_New&pk=podcast] to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube [https://www.youtube.com/@TAC-TicTalk], Spotify [https://open.spotify.com/show/1slzMV50afgZvOk8EeINoS], Apple Podcasts [https://podcasts.apple.com/us/podcast/tac-tic-talk/id1752893719] and our site https://www.tic-talk.net [https://www.tic-talk.net/]. Follow us on social media: Instagram: @theamericanchiropractor [https://www.instagram.com/theamericanchiropractor/?hl=en] Facebook: THE AMERICAN CHIROPRACTOR [https://www.facebook.com/AMCHIRO/]  Twitter: @AmericanChiro [https://twitter.com/americanchiro] LinkedIn: The American Chiropractor Magazine [https://www.linkedin.com/company/tacmag/]

Functional Wellness and Flexible Financing with Dr. Jane Brewer | Tac Tic Talk #53

In this episode of TAC Tic Talk, Dr. Jane Brewer explores the precision and impact of upper cervical care, while CareCredit’s Claude Royster discusses how flexible financing helps patients commit to long-term wellness. Together, the conversation highlights a shift toward preventative chiropractic care that is both clinically effective and financially accessible. Visit: Carecredit.com/chiroenroll [Carecredit.com/chiroenroll] The American Chiropractor [https://theamericanchiropractor.com/] Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole.  Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit tac-web.com [https://americanchiropractor.dragonforms.com/loading.do?omedasite=AMC_New&pk=podcast] to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube [https://www.youtube.com/@TAC-TicTalk], Spotify [https://open.spotify.com/show/1slzMV50afgZvOk8EeINoS], Apple Podcasts [https://podcasts.apple.com/us/podcast/tac-tic-talk/id1752893719] and our site tic-talk.net [https://www.tic-talk.net/]. Follow us on social media: Instagram: @theamericanchiropractor [https://www.instagram.com/theamericanchiropractor/?hl=en] Facebook: THE AMERICAN CHIROPRACTOR [https://www.facebook.com/AMCHIRO/]  Twitter: @AmericanChiro [https://twitter.com/americanchiro] LinkedIn: The American Chiropractor Magazine [https://www.linkedin.com/company/tacmag/]

Adjusted Reality Book Launch with Dr. Sherry McAllister | TAC Tic Talk #052

In this episode of TAC Tic Talk, we are joined by Dr. Sherry McAllister, President of the Foundation for Chiropractic Progress, international speaker, and bestselling author of Adjusted Reality. At a time when healthcare is being redefined in real time, Dr. McAllister shares how chiropractic is stepping into a broader, more influential role—one that moves beyond pain relief and into whole-being care. From a landmark feature in Forbes to a growing global movement, this conversation explores how the profession is reshaping its message, expanding its reach, and meeting the modern patient where they are. We discuss the evolution of communication in today’s world, including the shift from authority to influence, and how chiropractors can better connect with newer generations through language that resonates—moving from “trauma, toxins, and thoughts” to “pain, poisons, and perspectives.”  Dr. McAllister also shares practical strategies for integrating Adjusted Reality into your practice, not just as a book, but as a tool to educate patients, inspire communities, and strengthen the profession from within. For those interested in learning more or getting involved, visit the Foundation for Chiropractic Progress at https://www.f4cp.org. To explore the book, access resources, or download the impact toolkit, go to https://www.f4cp.org/adjusted-reality. The American Chiropractor [https://theamericanchiropractor.com/] Magazine of the Chiropractic Profession, since 1978 The American Chiropractor is dedicated to "the Continuing Education and Advancement of the Chiropractic Professional," providing the highest quality articles and resources month after month and year after year to the chiropractic community for the development of each of its readers and of the profession as a whole.  Are you a chiropractor? You can request a FREE annual subscription to The American Chiropractor magazine. Visit tac-web.com [https://americanchiropractor.dragonforms.com/loading.do?omedasite=AMC_New&pk=podcast] to subscribe. To view our online archive of issues dating back to the 2000s, please visit TheAmericanChiropractor.com. You can find us on Youtube [https://www.youtube.com/@TAC-TicTalk], Spotify [https://open.spotify.com/show/1slzMV50afgZvOk8EeINoS], Apple Podcasts [https://podcasts.apple.com/us/podcast/tac-tic-talk/id1752893719] and our site tic-talk.net [https://www.tic-talk.net/]. Follow us on social media: Instagram: @theamericanchiropractor [https://www.instagram.com/theamericanchiropractor/?hl=en] Facebook: THE AMERICAN CHIROPRACTOR [https://www.facebook.com/AMCHIRO/]  Twitter: @AmericanChiro [https://twitter.com/americanchiro] LinkedIn: The American Chiropractor Magazine [https://www.linkedin.com/company/tacmag/]