Carbon Capture, Green Hydrogen & Climate Innovation in the MENA Region w/ Ayah Younis | S04E12
đïž What does climate innovation look like when you're building from scratch â in a region the world's green tech industry wasn't designed for?
In this episode of Tangelic Talks, co-hosts Victoria Cornelio and Andres Tamez sit down with Ayah Younis â founder of AuraCap, climate innovator, ESG reporter, and one of the most compelling voices in Jordan's emerging climate tech ecosystem.
Ayah's journey started in a medical laboratory in Jordan, where she was analyzing bacteria and disease â until she realized that the root cause of what she was treating was climate itself. So she did something rare: she changed everything. In one year, she pivoted her career, completed a climate fellowship, and began building a carbon capture device designed specifically for the MENA region's unique climate, economic, and infrastructure realities.
Because the global green transition can't just be Europe's technology, exported south. It has to be built from within.
In this episode, we cover:
đ§Ș How a medical lab background in Jordan led to founding a climate tech startup
đĄïž Why the MENA region faces a distinct climate crisis â and why imported green tech doesn't fit
đš What AuraCap actually does â a low-cost, portable device that captures CO2 and converts it into green hydrogen
đ§ How AuraCap achieves zero water consumption through a closed-loop system powered by renewable energy
đ The infrastructure gap for green hydrogen in the MENA region â and what's already working
đ How captured CO2 can be converted into green ammonia for agriculture, electricity via fuel cells, or exported
đ The carbon credit market in the MENA region â where it stands in Jordan, Saudi Arabia, UAE and where it's heading
đïž Why carbon storage underground is complicated â and why converting to solid products is a smarter model
đ° How Ayah self-funded AuraCap from scratch â and the advice she has for founders who want to do the same
đ ESG reporting in Jordan â what's new, what's changing, and why it's becoming a doorway to green finance
đŠ What green finance looks like in Jordan â GCF partnerships, EU grants, and the certification process
âïž The difference between adaptation and mitigation countries â and why Jordan sits in a very different place than the Gulf
đïž Air quality, public health, and why people in the region know the problem but don't know what to do
đșïž Why government policy is the missing link â and what it would take to accelerate the green transition in the Arab world
đ± Career advice for anyone wanting to move into the green sector without a sustainability background
đč About Our Guest: Ayah Bani Younis is the founder of AuraCap, a climate tech startup based in Jordan developing an affordable, portable carbon capture and green hydrogen conversion device designed for the MENA region. With a background in medical laboratory science, Ayah pivoted to climate innovation after recognizing the deep connection between environmental quality and human health. She also works as an ESG reporter, helping companies in Jordan measure and report their emissions and sustainability performance.
đŹ Join the Conversation: Do you think the global green transition is being built for the right regions â or is it still designed for the Global North? And what would climate innovation look like if it started from the Middle East? Drop your thoughts in the comments đ
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