The Ad Undergrad Podcast

Mentorship in the Moment with Kim DeRuby

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners. Being an undergrad in a world of uncertainty is challenging, but fortunately, there are plenty of practitioners out there that are willing to mentor you in your career. In this episode, Julian and Katie are joined by Kim DeRuby, Assistant Professor of Marketing at Keuka College, to chat about the importance of appreciating a good challenge, enjoying unexpected crossroads in your career journey, and the concept of mentorship in the moment. In the marketing community, we all bring something to the table, and Kim encourages everyone to learn together and cultivate valuable two-way relationships. Tune in and learn why you should never be afraid to reach out to people you admire in the industry.  Jump straight into: (01:22) - How marketing became ideal for Kim’s travelling ambitions - “I found there was one college, SUNY Plattsburgh up on the Northern border to Canada that had an international marketing degree. And that was it, that was the only college I applied to, and sure enough, that is the college I went to.” (08:25) - The inevitable crossroad: How having a family doesn’t have to kill your career - “It's very, very important to build, cultivate, and stay in touch with your network.” (12:05) - What makes marketing so irresistible for certain individuals - “I have that personality where I have a desire to be challenged constantly. I don't like to get too comfortable.” (15:56) - How mentors are transforming entire generations of future marketers - “All of my activities, discussions, assignments revolve around applying the material to themselves because they're all marketers.” (25:58) - Why you should reach out to professionals and build a strong network - “Most people want to give back, they want to pay it forward, they want to share their insights and their experience with the next generation.” Resources Connect with Kim [https://www.linkedin.com/in/kimberlyderuby/] through LinkedIn Adweek Executive Mentor Program [https://www.adweek.com/inside-the-brand/adweek-executive-mentor-program/] Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com [http://www.adundergrad.com/] and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com [hello@adundergrad.com].  This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com [http://studiopodsf.com].

Influential Influencer with Qianna Smith Bruneteau

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners. In this episode, Katie and Julian sit down with Qianna Smith Bruneteau, the Founder of the American Influencer Council. The AIC is a not-for-profit trade organization that strives to sustain the integrity and viability of the influencer marketing industry in the U.S. We hear from Qianna how each step in her career led her to creating this important initiative. We chat about the value of hard work, the power of being prepared and the art of becoming an expert. Tune in to learn how life can take you on unexpected adventures if you follow your passion and work hard. Jump straight into: (01:33) - The value of initiative: How Qianna found her motivation and an outlet for creativity in the industry - “All star editors who were my managers and the intensity of what you're learning. It just set the tone for life, that quality of how I produce content.” (07:49) - Why the entrepreneurial approach is key to success - “Creators come in all different kinds of facets. You don't have to be that fashion blogger to have a great platform.” (10:26) - The invaluable impact of education and how to fuel your creativity - “Become a student of life, be hungry to consume information.” (15:52) - Perseverance, hard work and grit lead to greatness - “If a dream doesn't happen, the ultimate goal is still there.” (20:09) - On the American Influencer Council and its motivations - “We're all dreamers who want to try to make some positive impact in this industry.” (27:55) - The importance of becoming a subject matter expert and Qianna’s perspective on TikTok - “Do you want to create cultural moments? That could be something that inspires you too.” Resources Connect with Qianna [https://www.linkedin.com/in/qiannasmith/] through LinkedIn American Influencer Council  [https://www.americaninfluencercouncil.com/] Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com [http://www.adundergrad.com/] and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com [hello@adundergrad.com].  This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com [http://studiopodsf.com].

Creating Practitioners with Mindy Cheval

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners. Katie and Julian are joined by Mindy Cheval, Senior Faculty Member at the University of Colorado at Boulder. Mindy is also the founder of advertising a2b, a program designed to give students an opportunity to be advertising practitioners, and what inspired Julian to start his career as a Media Planner. In this episode, they chat about getting your foot in the door, working harder than anyone else in the room, and finding your magic. Mindy encourages students to stay curious and take advantage of their time in college to learn not only what they want to do, but what they don’t want to do. This episode is packed with valuable lessons from Mindy and there is so much to learn from her! Jump straight into: (01:21) - On Mindy’s career and the value of getting your foot in the door - “Internships might tell you where you want to go, but they're also likely to tell you where you don't want to go. And that's a learning experience too.” (09:40) - Why you don’t want your dream job to be your first job - “If your first job opens more doors than it closes, then you're good. You have choices and each one of those choices is going to drive you someplace else.” (15:20) - Finding your passion and pursuing opportunities to learn every day - “You have to find something fulfilling in whatever it is that you're doing.” (19:34) - Get started and identify what sets you apart from the rest - “Anything that you can do that shows that you're hungry, however you get there, is going to be important in your resume. And it's certainly going to be important in your first job.” (24:32) - The Queen of creating practitioners: On Mindy’s Advertising A2b program and her advice for listeners - “Go in working harder than anyone else in the room.” Resources Connect with Mindy [https://www.linkedin.com/in/melinda-kiger-cheval-9119497/] through LinkedIn Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com [http://www.adundergrad.com/] and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com [hello@adundergrad.com].  This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com [http://studiopodsf.com].

Brand and Consumer Insight with Katy Lee

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners. In this episode, Katie and Julian sit down to chat with Katy Lee, Brand & Consumer Insight Leader at IKEA and Founder & CEO of PlanHer Collective. She has thoughtfully taken steps throughout her career to gain experience across different marketing functions and brands. She shares how each role has played a part in building her career and what she has learned along the way. We also chat about the mission of PlanHer Collective and the value of giving back to the community and finding passions outside of work. Listen to this episode for some great advice from a Digital Marketing leader. Jump straight into: (01:22) - The importance of searching for great opportunities and gaining real life experience - “I was like: You know what? I'm just going to throw myself in there, in the hardest environment that I can imagine and see how it goes!” (09:10) - The value of B2B practices and why leaving the comfort zone is crucial for your career - “That will open your eyes to what other brands are like. When you're figuring out your career, you want to know what you're gravitating towards.” (13:07) - The perfect fit: How to spot the job that best resonates with you - “It had to be right. Right from a brand values perspective, from a culture perspective, from a learning and growing my career perspective.” (16:26) - The more you know, the further you go: How multiple skills will impact your career - “All my previous skills, working with multiple clients, working in a digital environment prepared me for this type of role.” (23:42) - How passion for innovation transformed into mentorship for brilliant women - “I came from marketing and I helped all these big brands achieve their goals. Why couldn't I do this for women business owners or entrepreneurs?” (32:11) - An especially welcoming industry - “Show your passion and willingness to help others,  because when you come off as proactive, you're going to do more innovative things within marketing.” Resources Connect with Katy [https://www.linkedin.com/in/heykatylee/] through LinkedIn Follow Katy [https://twitter.com/heykatylee] on Twitter PlanHer Collective [https://www.planhercollective.com/] Adweek Executive Mentor Program [https://www.adweek.com/inside-the-brand/adweek-executive-mentor-program/] Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com [http://www.adundergrad.com/] and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com [hello@adundergrad.com].  This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com [http://studiopodsf.com].

Elevating Digital Marketing with Shiv Gupta

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners. In a constantly changing industry, how do you keep your finger on the pulse? The key - an appetite for learning and resources like U of Digital. In today’s episode, Katie and Julian sit down with U of Digital’s Founder, Shiv Gupta. They talk about the importance of self-awareness throughout your career and the value of young people in this industry. He shares his career journey - from the creative way he landed his first job in tech to creating the U of Digital platform. Don’t miss this episode - it is packed with resources and important advice that will help you better set the course of your career. If you love learning, this episode is definitely for you! Jump straight into: (01:09) - On Shiv’s background, his motivations around U of Digital, and his unconventional method to land a job - “In the back of my mind, I always  realized I was more wired to be in the business world, but I didn't know what that meant.” (08:10) - The crucial skills for an ever-changing industry - “It's less about the skills that I had in my first job, as opposed to the things I learned.” (10:31) - The importance of self-awareness and sticking to inspiring figures - “Knowing your own weaknesses, your own strengths and then being willing to admit to those. This matters more than ever.” (13:27) - The impact of the youngest generations in the present ecosystem - “You have to think about what you're doing, how you're spending your time, and start to think about why that's important to a business.” (17:21) - On U of Digital’s mission and why the appetite for learning is critical for the field - “Education is the most strategically valuable thing that I think we can contribute to our society, because it shapes our future.” (23:23) - Shiv’s advice for students and their journey ahead - “You want to start having some really honest conversations with yourself about what are the things that make you happy.” Resources Connect with Shiv through email [http://shiv@uof.digital] and LinkedIn [https://www.linkedin.com/in/shivankgupta/] Subscribe to the U of Digital Newsletter [https://www.uof.digital/Newsletters] Interactive Advertising Bureau [https://www.iab.com/] AdExchanger [https://www.adexchanger.com/] Adweek [https://www.adweek.com/] Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com [http://www.adundergrad.com/] and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com [hello@adundergrad.com].  This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to http://studiopodsf.com [http://studiopodsf.com].