The Art of Agency - A Launchpad for Realtors

021: The Final Episode

As we bid farewell to the Art of Agency Podcast, Jonathan promises a treasure trove of wisdom and insights. He’ll share his decade-long experience as a real estate agent, unraveling the intricacies of leading a real estate team, the effects of the pandemic on the market, and the necessity of daily market analysis. But more importantly, you'll discover the secret ingredient to real estate success: placing your clients' interests above your commission. In this final episode of The Art of Agency, Jonathan pulls back the curtain on the real estate industry, sharing critical advice to set you up for success. From the power of relationship-building and client nurturing to the importance of delivering value and networking, you'll leave this episode with a new perspective on the real estate game. Learn why a robust, efficient system is the cornerstone for achieving client satisfaction and recurring business.  Whether you're new to the real estate world or a seasoned pro, this episode is the key to unlocking your full potential in the real estate market, helping you to flourish in this competitive industry. In this episode, you will hear: * The announcement of the end of the Art of Agency Podcast and a shift in focus to another podcast, Zen and the Art of Real Estate Investing * The challenges of leading a real estate team and the effects of the pandemic on the market * Why you should be doing a daily market analysis and placing clients' interests above commissions for success in the real estate industry * Tips for success in real estate, including the power of relationship-building, client nurturing, delivering value, and networking * The critical role of a robust, efficient system in achieving client satisfaction and recurring business * Jonathan’s reflections on the lessons learned from the Art of Agency Podcast and the importance of providing value and being efficient in the real estate industry * The need to treat real estate as a business, not a job, and the necessity of being responsive, knowing your numbers, understanding the process, and working well with others Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-art-of-agency-a-launchpad-for-realtors/id1669557711]. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/021 [https://www.trustgreene.com/podcast/aoa/021] to download it. Supporting Resources: Website - www.streamlined.properties [http://www.streamlined.properties/] YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos [https://www.youtube.com/c/JonathanGreeneRE/videos] Instagram - www.instagram.com/trustgreene [http://www.instagram.com/trustgreene] Instagram - www.instagram.com/streamlinedproperties [http://www.instagram.com/streamlinedproperties] TikTok - www.tiktok.com/@trustgreene [http://www.tiktok.com/@trustgreene] Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp [http://www.zillow.com/profile/Streamlined%20Prop%20eXp] Bigger Pockets - www.biggerpockets.com/users/TrustGreene [http://www.biggerpockets.com/users/TrustGreene] Facebook - www.facebook.com/streamlinedproperties/ [http://www.facebook.com/streamlinedproperties/] Email - info@streamlined.properties [http://info@streamlined.properties]   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com [https://emeraldcitypro.com/] Let them know we sent you.

020: The Road to Riches Through Real Estate with Mark Pattison

Have you ever wondered how real estate giants rise to the top in a cut-throat industry? In this episode of The Art of Agency, Mark Pattison, the brain behind Porchlight Realty, brokered by eXp, spills the beans on his incredible journey from being a newbie to closing nearly a billion transactions. His secret? A thirst for continuous learning, a knack for surrounding himself with the right kind of people, and an unwavering belief in the power of consistency. Building a successful real estate brokerage is no easy feat, and Mark is no stranger to the challenges. Listen as he details the nuances of his foray into ancillary businesses and the creation of Porchlight Realty. Discover the magic of mornings, the significance of setting KPIs, and the pivotal role of performance improvement plans in keeping his team motivated and on track to smash their goals despite the fierce competition. But that's not all. Get a sneak peek into Mark's expert team-building strategies, his unique approach to hiring, and his highly effective coaching programs. Join Jonathan and Mark as they explore the value of a clear mission, vision, values, and goals before recruiting the right people to grow a business. Learn how to cultivate an engaging office culture, find the right balance between work and fun, and the importance of accountability and support for scaling an organization. You won't want to miss this journey, filled with nuggets of wisdom from one of the industry's finest. In this episode, you will hear: * Mark Pattison’s journey from rookie real estate agent to building a billion-dollar empire in just eight years highlights the importance of continuous learning, surrounding yourself with experts, and consistent effort * His ancillary ventures beyond real estate and the significance of setting the right Key Performance Indicators (KPIs) and having robust improvement plans to keep the team motivated and focused on their goals * Why Mark dedicates his mornings to prospecting and the role of hard work and perseverance in succeeding in a competitive market * His insight into the structure of his team at Porchlight Realty, his approach to hiring the right people, the importance of having a clear mission, vision, values, and goals before recruiting, and the unique culture he’s established in his office * The role of coaching programs in the real estate industry, the importance of accountability, and his plans for future office expansion * The episode features segments with Pattison discussing his journey, the building of his team, the creation of his ancillary businesses, his hiring process, and the culture he’s cultivated in his company * Mark’s advice for potential real estate agents to surround themselves with good agents, emphasizing that joining a team provides the right accountability and mentorship for success Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-art-of-agency-a-launchpad-for-realtors/id1669557711]. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/020 to download it. Supporting Resources: Mark Pattison’s website - markpattisonrealestate.com [https://markpattisonrealestate.com/] Mark on YouTube - www.youtube.com/channel/UC6GZkn6fhAwyTN3UlzCAFRA [https://www.youtube.com/channel/UC6GZkn6fhAwyTN3UlzCAFRA] Find Mark on Facebook - www.facebook.com/MAPATTISON [https://www.facebook.com/MAPATTISON] Connect with Mark on Instagram - www.instagram.com/markpattisonshow [https://www.instagram.com/markpattisonshow/] Porchlight’s Instagram - www.instagram.com/porchlightrealtyteam [https://www.instagram.com/porchlightrealtyteam/] Mark on TikTok - www.tiktok.com/@markpattisonshow [https://www.tiktok.com/@markpattisonshow] Website - www.streamlined.properties [http://www.streamlined.properties/] YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos [https://www.youtube.com/c/JonathanGreeneRE/videos] Instagram - www.instagram.com/trustgreene [http://www.instagram.com/trustgreene] Instagram - www.instagram.com/streamlinedproperties [http://www.instagram.com/streamlinedproperties] TikTok - www.tiktok.com/@trustgreene [http://www.tiktok.com/@trustgreene] Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp [http://www.zillow.com/profile/Streamlined%20Prop%20eXp] Bigger Pockets - www.biggerpockets.com/users/TrustGreene [http://www.biggerpockets.com/users/TrustGreene] Facebook - www.facebook.com/streamlinedproperties [http://www.facebook.com/streamlinedproperties/] Email - info@streamlined.properties [http://info@streamlined.properties]   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com [https://emeraldcitypro.com/] Let them know we sent you.

019: The Power of Video for Your Real Estate Business with Conor Murnane

Ever wished you could amplify your real estate business to new heights? Get ready as Jonathan sits down with Conor Murnane, the founder of Video Launch, to discuss the game-changing power of video in real estate. Their conversation traverses many topics, underscoring video's role in personal brand building and its instrumental role in business growth. Drawing from our personal experiences, we highlight the transformative influence of video in fostering relationships and attracting the right clientele. Fear not if you're camera shy or hesitant about judgment. Jonathan and Conor unravel various strategies to overcome those apprehensions and get started with content creation. We venture into vodcast pillars, scripting, educational reels, humorous skits, voiceover tours, and green screen techniques. These are all fantastic ways to establish a robust digital presence, even if you're uncomfortable stepping in front of the camera. An integral part of successful real estate is building trust. We delve into the nuances of the "show and tell" elements of video content, offering insights on how to forge a connection with viewers and cultivate a parasocial relationship with them. The conversation touches on authenticity while creating videos and balancing promoting your business and staying true to your personal brand. Whether it's selecting the right platform, maximizing reach on social media, or effectively promoting your podcast, prepare to elevate your real estate game with the power of video. In this episode, you will hear: * The potential of video content for personal brand building in the real estate business * How to overcome the fear of being on camera and some practical strategies, like vodcast pillars, educational reels, and green screen options * The importance of building trust with potential clients through the "show and tell" elements of video content and creating a parasocial relationship with viewers * Ricky Caruth's suggestion to record 30 videos in 30 days to desensitize yourself to the camera, and the importance of platform selection for video content * Tips on maximizing video content on social media, including contextualizing content for different platforms and repurposing content to increase its value * Why intentionality matters in social media scrolling and the benefits it can bring to a real estate business, as well as the value of a strong personal brand * Conor’s advice on promoting and sharing a podcast to maximize the reach of your real estate business Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-art-of-agency-a-launchpad-for-realtors/id1669557711]. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/019 [https://www.trustgreene.com/podcast/aoa/019] to download it. Supporting Resources: Conor’s website - videolaunch.co [http://videolaunch.co/] Find Conor Murnane on Instagram - instagram.com/conor_murnane [http://instagram.com/conor_murnane/] Connect with Conor on LinkedIn - www.linkedin.com/in/conormurnane [https://www.linkedin.com/in/conormurnane/] Website - www.streamlined.properties [http://www.streamlined.properties/] YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos [https://www.youtube.com/c/JonathanGreeneRE/videos] Instagram - www.instagram.com/trustgreene [http://www.instagram.com/trustgreene] Instagram - www.instagram.com/streamlinedproperties [http://www.instagram.com/streamlinedproperties] TikTok - www.tiktok.com/@trustgreene [http://www.tiktok.com/@trustgreene] Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp [http://www.zillow.com/profile/Streamlined%20Prop%20eXp] Bigger Pockets - www.biggerpockets.com/users/TrustGreene [http://www.biggerpockets.com/users/TrustGreene] Facebook - www.facebook.com/streamlinedproperties [http://www.facebook.com/streamlinedproperties/] Email - info@streamlined.properties [http://info@streamlined.properties]   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com [https://emeraldcitypro.com/] Let them know we sent you.

018: How to Stop Leaving Business on the Table with Ricky Carruth

What if you've been going about real estate all wrong? Ricky Carruth, renowned real estate guru and founder of the Carruth Team at eXp Realty Gulf Shores and Zero to Diamond, joins Jonathan and Mallory to provide insight into the key shifts occurring in today's real estate market. Ricky uncovers the hard truth that many agents are struggling, not due to a scarcity of opportunities but because of an overreliance on inbound leads. He argues for a proactive approach, urging agents to embrace outbound prospecting and rediscover the power of personal contact through phone calls. The crux of the discussion centers around the potential surge of first-time homebuyers who, believe it or not, could unlock the largest wave of buyers in a long-time. Are you a deal-focused or people-focused agent? Ricky advocates for a pivotal shift in perspective - from focusing solely on the deal to emphasizing the person. He illustrates the importance of fostering relationships and creating a lasting database of clients. Strategies like weekly emailing and exceptional customer service can help you build a long-term, sustainable business that isn't just transactional. Ricky warns of the pitfalls of filtering out potential clients, reminding us that each person we engage with is a possible opportunity missed. The conversation gets even more interesting as Ricky elaborates on the win-win concept in real estate. He walks us through the importance of staying active and doing the right things, regardless of market trends. Choosing a brokerage and the implications of signing long-term team agreements or bonuses also take center stage. He stresses the importance of building a strong reputation and developing solid client relationships. Jonathan and Mallory round up their discussion with Ricky by sharing the value of his coaching program and social media presence. This episode promises to be a game-changer in your real estate journey. In this episode, you will hear: * The importance of outbound prospecting, using phone calls and personal contact, to grow real estate businesses * Why you should be focusing on clients, not the deal, as a key to building lasting relationships and generating referrals * The concept of a win-win in real estate and why you should stay active and do the right things even in a declining market * Ricky’s warning against signing long-term team agreements or bonuses when choosing a brokerage and instead focusing on building reputations and strong relationships with clients * The potential value of his coaching program, Zero to Diamond, and the role of social media in the real estate industry * Some of Ricky’s practical strategies for building confidence in real estate agents, encouraging them to practice making calls and creating videos to improve their skills and overcome the fear of rejection Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-art-of-agency-a-launchpad-for-realtors/id1669557711]. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/018 to download it. Supporting Resources: Zero to Diamond - zerotodiamond.com [https://zerotodiamond.com/] Ricky Carruth’s YouTube Channel - www.youtube.com/@RickyCarruth [https://www.youtube.com/@RickyCarruth] Find Ricky Carruth on Instagram - www.instagram.com/rickycarruth [https://www.instagram.com/rickycarruth/] Connect with Ricky on LinkedIn -  www.linkedin.com/in/ricky-carruth-373359161 [https://www.linkedin.com/in/ricky-carruth-373359161/] Website - www.streamlined.properties [http://www.streamlined.properties/] YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos [https://www.youtube.com/c/JonathanGreeneRE/videos] Instagram - www.instagram.com/trustgreene [http://www.instagram.com/trustgreene] Instagram - www.instagram.com/streamlinedproperties [http://www.instagram.com/streamlinedproperties] TikTok - www.tiktok.com/@trustgreene [http://www.tiktok.com/@trustgreene] Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp [http://www.zillow.com/profile/Streamlined%20Prop%20eXp] Bigger Pockets - www.biggerpockets.com/users/TrustGreene [http://www.biggerpockets.com/users/TrustGreene] Facebook - www.facebook.com/streamlinedproperties [http://www.facebook.com/streamlinedproperties/] Email - info@streamlined.properties [http://info@streamlined.properties]   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com [https://emeraldcitypro.com/] Let them know we sent you.

017: A Lead Generation Masterclass with Joe Herrera

Get ready to skyrocket your real estate lead generation game with Jonathan and Mallory’s special guest Joe Herrera, the broker and co-founder of the Joe Taylor Group and co-founder of Velocity Coaching. Joe shares his expert advice on the importance of consistency in marketing and advertising and how to effectively use social media to generate leads. Discover the secret sauce to reducing lead fatigue and why using other agents' listings can boost your social validation when selling a property. Jonathan and Mallory also dive into the reality of real estate with Joe, discussing the significance of hard work, persistence, and consistency in achieving success. Joe emphasizes the importance of emulating the greats and understanding that a great reward requires a great price. They also talk about recruiting and accountability in real estate, where Joe shares key strategies to diagnose, retain, and hold new recruits accountable for their performance. Finally, we explore the intricacies of scaling and marketing a real estate team. Joe provides insight into different team structures, the importance of scale in recruitment and retention, and why a high turnover rate is necessary to maintain a thriving team. Learn where brand new agents should start marketing themselves on social media and how to become an expert in your market while focusing on your clients rather than solely chasing commissions. Grab a pen and paper, and let's level up your real estate game together! In this episode, you will hear: * Joe Herrera's journey from starting in real estate in 2001 to partnering with Taylor in 2005, building a social media app, and getting back into real estate in 2014 * The importance of consistency in marketing and advertising for real estate agents, as well as the challenges of lead fatigue and the process to reduce it * Using other agents' listings and social validation to sell a property, with consistency and human nurturing as the secret sauce of success * Emphasizing hard work, persistence, and consistency in achieving success in the real estate industry, as well as emulating the greats and understanding the price of reward * Some strategies for successful real estate recruitment and retention include diagnosing quickly, holding people accountable, and focusing on clients and market expertise * The intricacies of scaling and marketing a real estate team, with insights into different team structures, the importance of scale in recruitment and retention, and where a brand new agent should start marketing themselves on social media Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-art-of-agency-a-launchpad-for-realtors/id1669557711]. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/017 [https://www.trustgreene.com/podcast/aoa/017] to download it. Supporting Resources: Joe Taylor Group - www.joetaylorgroup.com [https://www.joetaylorgroup.com/] Joe Taylor Group on Facebook - www.facebook.com/joetaylorgroup [https://www.facebook.com/joetaylorgroup] Joe Herrera on Instagram - www.instagram.com/joeherrera [https://www.instagram.com/joeherrera] Coach with Velocity on Instagram -  www.instagram.com/coachwithvelocity [https://www.instagram.com/coachwithvelocity/?hl=en] Coach with Velocity - www.coachwithvelocity.com [https://www.coachwithvelocity.com/] Website - www.streamlined.properties [http://www.streamlined.properties/] YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos [https://www.youtube.com/c/JonathanGreeneRE/videos] Instagram - www.instagram.com/trustgreene [http://www.instagram.com/trustgreene] Instagram - www.instagram.com/streamlinedproperties [http://www.instagram.com/streamlinedproperties] TikTok - www.tiktok.com/@trustgreene [http://www.tiktok.com/@trustgreene] Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp [http://www.zillow.com/profile/Streamlined%20Prop%20eXp] Bigger Pockets - www.biggerpockets.com/users/TrustGreene [http://www.biggerpockets.com/users/TrustGreene] Facebook - www.facebook.com/streamlinedproperties [http://www.facebook.com/streamlinedproperties/] Email - info@streamlined.properties [http://info@streamlined.properties]   Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com [https://emeraldcitypro.com/] Let them know we sent you.