Her Empire Builder Show with Tina Tower

309: The Power of the Personal Brand at Scale

In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own evolution and breaks down the scalable pillars that help you stand out and thrive in today's business landscape. Key Topics Covered * Personal Brand vs Business Brand: * Tina Tower shares her early days of physical hustle—newspaper ads and flyers—before realizing the potential of personal branding for free, scalable visibility. * Personal brand isn't about your logo or colors; it's about you, your story, and your unique perspective. * Evolution and Authenticity: * The journey from projecting what you "should be" to genuinely showing up as yourself, as Tina Tower recounts her shifts through various business stages and fashion choices. * Examples from fellow entrepreneurs like Naomi Simpson highlight how a signature style (like always wearing red) can become a memorable brand cue, yet it's okay to evolve. * AI's Impact on Personal Branding: * Tina Tower discusses leveraging AI to scale her expertise, but emphasizes the irreplaceable connection that comes from real human interaction. * As technology accelerates, authentic personality remains the differentiator. * Why Personal Brand Matters: * Trust, connection, and aligned clients are all built through personal brand. * Success and credibility from previous ventures carry over, so you never start from scratch when you've cultivated reputation. * Personal brand attracts the "right" people and repels those you're not aligned with—a competitive advantage and a filter. * Pillars of Scalable Personal Brand: * Message: What are you known for? Is your content reflecting this consistently? * Media: Cultivating visibility through podcasts, newsletters, social media, articles—be consistent but don't feel pressured to be everywhere. * Momentum: Stay visible; use systems, repurpose, and don't let fear of judgment hold you back. * Overcoming Fear & Judgement: * Common blocks like the fear of being "too much" or "not enough," and worrying what friends or family might think. * Tina Tower shares practical approaches to quiet those fears and stay focused on your business and personal growth. * Practical Steps: * Build teams and systems once you're earning over $100k to amplify your brand. * Collaborate, seek out media features, and show up with confidence and conviction. * Get feedback from trusted peers to ensure your brand matches your intentions and current evolution. As Tina reminds us, your personal brand isn't something you create once—it's something you live and evolve. It's the ongoing story of who you are, what you stand for, and how you show up for the people you serve. Whether you're just starting out or refining your next chapter, remember: your greatest business asset is you. So keep showing up with courage, consistency, and conviction—because the world doesn't need a more polished version of you, it needs the real one. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ [https://www.herempirebuilder.com/] Instagram: https://www.instagram.com/tina_tower/ [https://www.instagram.com/tina_tower/] YouTube: https://www.youtube.com/@herempirebuilder [https://www.youtube.com/@herempirebuilder]

308: Conversion Psychology: What Actually Sells High-Ticket Courses

In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs. Key Topics Covered * Why High-Ticket Is Easier to Sell Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper relationships. * Conversion Psychology for High-Ticket Offers Selling high-ticket is not about slick marketing—it's about true connection and deep understanding. Buyers of premium offers are looking for certainty, transformation, relevance, trust, and community. * Sales Process for High-End Programs Instead of mass marketing, Tina emphasizes personal connections and outreach. She shares how she fills her masterminds (Impact Mastermind, Empress Circle) through curated invitations and powerful relationships—no need for public sales pages or social media blasts. * What High-Ticket Buyers Really Want * Certainty and confidence that the offer delivers results * Transformation, not just information * Relevance to their situation and goals * Trust in the mentor or facilitator * Real connection and belonging in a curated community * Positioning and Messaging High-ticket offers require clarity, confidence, and authority. Focus messaging on attracting the perfect-fit client—you're not trying to be everything to everyone. * Conversion Triggers & Emotional Drivers Status, certainty, safety (including confidentiality), belonging, and urgency are all powerful triggers for high-ticket buyers. Foster a safe environment and screen participants carefully. * Discovery Calls & Webinars The goal of calls is to find the right fit, not just "make the sale." Tina shares a personal story of a mastermind misfit and stresses the importance of proper screening for energy and alignment. * Mindset of the Premium Seller Detach from needing the sale, focus on leadership and conviction, and price based on value and transformation, not just deliverables or hours. Selling high-ticket offers isn't about harder selling—it's about leading with confidence, connection, and conviction. When you focus on transformation over transaction, your offers—and results—elevate naturally. Resources mentioned: * High-End Offer Menu: https://www.herempirebuilder.com/menu [https://www.herempirebuilder.com/menu] * Apply for Tina's Masterminds (2026 intake): Visit herempirebuilder.com/mastermind [https://herempirebuilder.com/mastermind] Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ [https://www.herempirebuilder.com/] Instagram: https://www.instagram.com/tina_tower/ [https://www.instagram.com/tina_tower/] YouTube: https://www.youtube.com/@herempirebuilder [https://www.youtube.com/@herempirebuilder]

307: Selling success through speaking with Colin Boyd

I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your confidence when speaking, why he moved from Australia, to the US, back to Australia and has now settled in the US! AND - his new book, "One Presentation Away". Key Topics Covered * Colin's Speaking Journey & Breakthroughs: From early nerves to landing high-profile clients like HP and building a decade-long relationship through value-driven presentations. * Selling vs. Performing: Why standing ovations matter less than crafting presentations that lead to concrete opportunities, sales, and offers. * Common Mistakes Among Speakers: Overloading content, teaching over the audience's head, and neglecting to guide the energy and next steps. * Infusion Selling: Colin's framework for blending valuable teaching with natural, story-infused selling throughout the entire talk (not just the ending pitch). * The Power of Presence: Strategies and easy exercises for grounding yourself before a talk—including Colin's signature "presence exercise"—to channel the right energy and confidence on stage. * Authentic Connection: The importance of vulnerability, reading the room, and using stories so your audience feels personally understood. * Identity Shifts for Aspiring Speakers: How to reframe your self-perception and step into leadership, regardless of nerves or experience. * Style & Energy: Why you don't need to be a high-octane "hype" speaker—authenticity and energy variation are more important than bravado. * Colin's Book – One Presentation Away: What inspired the book, who it's for, and the special bonuses for early orders. I hope you loved this conversation with Colin as much as I did. Speaking is such a powerful tool for creating both impact and sales when it's done with authenticity, clarity, and intention. If today's episode sparked something for you, I encourage you to grab a copy of Colin's new book One Presentation Away and start crafting the kind of talks that don't just inspire but also move people to action. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ [https://www.herempirebuilder.com/] Instagram: https://www.instagram.com/tina_tower/ [https://www.instagram.com/tina_tower/] YouTube: https://www.youtube.com/@herempirebuilder [https://www.youtube.com/@herempirebuilder] Where to find Colin Boyd: Pre-order Colin's New Book + Bonuses: onepresentationawaybook.com [https://onepresentationawaybook.com/] Instagram: @colinboyd [https://instagram.com/colinboyd] Self From Stage Academy: colinboyd.co [https://colinboyd.co/]

306: The 3-Year Plan: Building a Business That Buys Back Your Time

In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what "long-term" really means in today's fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn't just about chasing bigger revenue but about architecting a business and life you love. Resources: Delphi AI (Tina's AI-powered personal guide) [https://www.delphi.ai/pricing?via=tina-tower] Key Topics Covered * Why a 3-Year Plan? Tina explains why a three-year horizon is ideal in today's rapidly evolving landscape and how it strikes the right balance between ambition and realism. * Building a Business That Serves You: Learn how to design your business around your desired lifestyle—whether that means more travel, a shorter workweek, or time for family—rather than letting your business dictate your life. * The Trap of Short-Term Thinking: Discover how constant launching, chasing trends, and setting only revenue goals without considering lifestyle can leave you exhausted and unfulfilled. * Foundations of the 3-Year Plan: * Defining your vision for life and business three years from now * Auditing your current business model for sustainability, leverage, and alignment with future goals * Creating recurring and leveraged revenue streams for stability and freedom * Designing not just for efficiency but for energy and joy in your day-to-day life * Tina's Personal Planning Approach: Hear how Tina plans her year to prioritize travel and family, builds in downtime, and intentionally structures her business activities to support her energy and vision. * Actionable Steps: Tina lays out concrete exercises—like creating a "stop doing" list, vision journaling your perfect day, and scheduling life events before work fills your calendar—to help you gain clarity and take control.Your dream business won't happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want. Your dream business won't happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ [https://www.herempirebuilder.com/] Instagram: https://www.instagram.com/tina_tower/ [https://www.instagram.com/tina_tower/] YouTube: https://www.youtube.com/@herempirebuilder [https://www.youtube.com/@herempirebuilder]

305: The Future Is Now: How AI Will Transform Course Creation (and What To Do About It)

In this episode, Tina Tower dives into the rapidly evolving world of artificial intelligence (AI) and its impact on the course creation industry. Tina reflects on her early predictions about AI, how those have played out, and what has really changed in the last 12–24 months—especially when it comes to information accessibility and course value. She offers actionable insights on how to future-proof your business, leverage AI as a superpower, and why human connection and transformation remain at the heart of successful online programs. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join [https://www.herempirebuilder.com/join] ChatGPT (for general AI tasks) [https://www.google.com/aclk?sa=L&ai=DChsSEwjhz-TR8oGQAxUeJHsHHX-7IgAYACICCAEQABoCdG0&co=1&ase=2&gclid=CjwKCAjw_-3GBhAYEiwAjh9fULO-Wokg9Ly61lflIcL5PAz8ufLJIt0CI_uFj_1Ih3-46WuYPLchIRoC0HQQAvD_BwE&cid=CAASQuRoHseom0YwYvomktGkP4pnFcuLtEDJXx3UrKCF40oYI-v5-cokzX0ebxx4MtFZVPrT82maQ4T4O-1ceGtwkcWcag&cce=2&category=acrcp_v1_32&sig=AOD64_0dStWAZA501g3xCAzbMkGYHa-j1g&q&nis=4&adurl&ved=2ahUKEwj09N_R8oGQAxXFrlYBHY5uAN8Q0Qx6BAgLEAE] CastMagic (podcasting support) [https://get.castmagic.io/875eppynmv54] Canva AI (AI-generated design & artwork) [https://www.canva.com/ai-assistant/] Delphi AI (Tina's AI-powered personal guide, launching soon) [https://www.delphi.ai/pricing?via=tina-tower] Replit [https://replit.com/ai], Lovable [https://lovable.dev/] (tools for customizable learning paths) Key Topics Covered * Current AI Landscape: * ChatGPT has become the leading AI tool for many tasks. * Other platforms used include Cast Magic for podcasting, Canva AI for design, and the soon-to-be-rolled-out Delphi AI for tailored support. * AI's Impact on Course Creation: * Information is cheaper and more accessible than ever. * Traditional evergreen online courses without community or support are becoming obsolete ("the $2K course is dead"). * Differentiators now include guided transformation, community, and genuine support. * Future Trends in AI & Learning: * Rise of AI-powered personalized learning paths ("choose your own adventure" style courses). * Hyper-personalized feedback via coaching bots and simulated mentors (for example, Tina's Delphi AI project). * Courses shifting focus from information delivery to actual transformation. * The Ongoing Value of Human Connection: * Emotional intelligence, lived experience, and real-time human interaction are irreplaceable. * Personal stories, community, and live events will continue to be major value drivers. * Even with AI answering questions, people crave and pay for real human support and engagement. * Practical Strategies for Course Creators: * Use AI to free up your time by automating backend and admin tasks. * Invest more energy into coaching, community, and personalized connection with members. * Stay updated, experiment with new AI tools, but don't rush into unproven platforms. * Remember, AI enhances your business but does not replace the unique value you bring. AI is reshaping online learning, but it can't replace the power of human connection. The real opportunity is in blending AI efficiency with personal support and community, creating programs that deliver transformation—not just information. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ [https://www.herempirebuilder.com/] Instagram: https://www.instagram.com/tina_tower/ [https://www.instagram.com/tina_tower/] YouTube: https://www.youtube.com/@herempirebuilder [https://www.youtube.com/@herempirebuilder]