The HOLY SHIFT Podcast

HOLY SH*FT! Episode #7: 4 Ways To Effectively Scale Your Business

Free Training On How To Build the Strongest Version of Your Business Possible In 40 Minutes/Week: ⁠⁠bit.ly/freevideoreveals40 [https://corey68d72d.clickfunnels.com/optin5b5g0spi]  In this episode of The Holy Shift Podcast, Corey and Devin Talk about the 4 key strategies towards scaling your business. 1. Batching Content: Get your time back without loosing your public brand by batching content. 2. Diversify Your Product Offerings: Appeal to different segments of your market with different formats, presentations, or portions of your core offer. 3. Build Strategic Partnerships: Your network is your net-worth. Finding other businesses that serve the same market differently is a fast path to success. 4. Outsourcing: Whether it's hiring freelancers, agencies, Virtual Assistants, or employees, you have to grow your team in order to keep scaling your business.

HOLY SH*FT! Episode #6: Mastering email Marketing

Free Training On How To Build the Strongest Version of Your Business Possible In 40 Minutes/Week: ⁠⁠bit.ly/freevideoreveals40 [https://corey68d72d.clickfunnels.com/optin5b5g0spi]  In this episode of The Holy Shift Podcast, Corey and Devin Talk about the importance of mastering email marketing. They dig into how your email list is one of the most valuable assets your business can ever build, if you utilize it properly. In this episode you'll learn: * Email marketing still sees the highest ROI of any marketing channel (an average of 36:1) * Your email list is the only form of your audience that you truly own (every social media platform can shut you down and suddenly your audience is gone) * Building good lead magnets and tripwire products is the first step to growing any email list (giving people a reason to give you their email) * Your evergreen sequence trains and primes your audience so that you can continue to get value from the list for years to come * And finally, email blasts. Once someone has gone through your evergreen sequence, how do you send compelling emails to continue seeing results

HOLY SH*FT! Episode #5: Building Loyalty For Long Term Growth

Free Training On How To Build the Strongest Version of Your Business Possible In 40 Minutes/Week: ⁠⁠bit.ly/freevideoreveals40 [https://corey68d72d.clickfunnels.com/optin5b5g0spi] In this episode of The Holy Shift Podcast, Corey Michael and Devin introduce the importance of building customer or client loyalty for long-term growth. They explain that businesses often focus on quick cash injections and acquiring new customers, but building customer loyalty is undervalued and critical for repeat buyers and referrals. They share four ways to build customer loyalty: personalizing interactions, consistently exceeding expectations, building an emotional connection, and being transparent. * Focus on building customer loyalty for long-term growth compared to quick cash injections or short-term growth strategies. * Importance of customer loyalty for repeat buyers, referrals, and the overall growth of a business. * Four ways to build customer loyalty: personalizing interactions, consistently exceeding expectations, building an emotional connection, and being transparent. * Back-end marketing and the importance of the customer experience in generating revenue from pre-existing clients or referrals. * The significance of people knowing, liking, and trusting a business in building customer loyalty. * Corey talks about the importance of making an emotional connection with customers and how they will make emotional decisions before logical ones * Using examples of dog walking or animal training, Corey emphasizes the importance of drawing customers in with a relatable emotional story before presenting a logical solution * Devin gives An example of giving personalized gifts to show appreciation in his own business * Building strong relationships can lead to repeat business and loyalty from clients * Transparency is important and people appreciate it. * Being transparent about the process can fascinate people and help them understand how you work. * Exceeding client expectations by going beyond what you promised is a way to build rapport with clients. * Sometimes, being real with clients about what's going on in your life can build emotional connections with them. * Sharing personal experiences with clients can help them connect with you on a deeper level. * Transparency can go a long way in building emotional connections and personalizing interactions with clients. * For service-based businesses, exceeding expectations can be as simple as quoting a longer timeline than you need. * By quoting a longer timeline, you can exceed clients' expectations by delivering the work faster than you promised. * Life happens, and it's important to be flexible and manage client expectations accordingly.

HOLY SH*FT! Episode #4: 5 Website Mistakes You're Probably Making

Free Training On How To Build the Strongest Version of Your Business Possible In 40 Minutes/Week: ⁠bit.ly/freevideoreveals40 [https://corey68d72d.clickfunnels.com/optin5b5g0spi] In this episode of the Holy Sh*ft Podcast, Corey Michael and Devin Tracy discuss the 5 largest mistakes found on most websites (including poor SEO and no clear calls to action). They explain that just because a website is up, does not mean it will be found. SEO is a critical part of website visibility, and there are different types of SEO, including on-page SEO, which involves creating well-written content with keywords that your target audience would use to search for your site. Search engines like Google crawl websites and use this content to determine how a website is displayed in search results. They also note that there is a significant difference between basic website content and deep SEO optimization, which involves optimizing every HTML tag, adding metadata to images, and structuring the site for easy reading by search engines. Key Points: * Simply having a website up doesn't guarantee that it will be found by potential customers. SEO is a crucial component for improving website visibility. * On-page SEO involves creating well-written content that uses keywords relevant to the target audience. * Search engines use crawlers to scrape websites and determine how to rank them in search results. * Deep SEO involves optimizing every HTML tag, image metadata, site structure, and backend files to further improve website visibility. * Many people don't realize the importance of SEO for their website to start ranking. * Funnels, email lists, ads, and social media presence are alternative ways to drive traffic and conversions. * Neil Patel is a leading voice in SEO and a great resource to learn more about it. * Building SEO takes work and is not a plug-and-play solution. * A clear call to action is essential for a website to convert visitors into customers. * Websites should clearly convey who they are, what they do, and how they can help potential customers.

HOLY SH*FT! Episode #3: More On Social Media

Free Training On How To Build the Strongest Version ofYour Business Possible In 40 Minutes/Week: ⁠bit.ly/freevideoreveals40 [https://corey68d72d.clickfunnels.com/optin5b5g0spi] In this episode of the Holy Shift Podcast, hosts Corey and Devin dive into the impact of technology and social media on business. They discuss the competition and trends in the industry, and share their thoughts on the future of social media platforms like Facebook and Twitter. They also touch on the mindset needed for success as a business owner. Key Points: * Introduction to the Holy Shift Podcast and what listeners can expect * Discussion of the impact of technology and social media on business * Comparison of Facebook and its competitors, and thoughts on the future of the platform * Monetization strategies for social media platforms like Twitter and Facebook * Importance of mindset for success as a business owner Transcript Excerpt: Speaker 1: "Well, today is a little bit different as, uh, you and I kind of got into a conversation just about social media and the impact of technology and a little bit of competition and trends and uh, you know, you started hitting, you hit record and we started just to keep talking about that stuff and thought it might be a good idea to release this. Cuz it's a little bit of thought provoking things, a little bit of insight into what, where we think the industries are going." Speaker 2: "And then the very first time that he's tried to do something new, um, with the Metaverse, he's invested 60 billion into it, and it's worse than Metaverse competitors that have a hundred grand in them. Yep. And so I think what he's pointed out is that he's not good at technology. That's not how he got lucky. He's good at marketing, he's good at networking, he's good at hiring good people, uh, but he's not good at inventing. And that's to me why Facebook's going to fail because the platform itself is already failing and he's trying to transition the remaining cash flow into something new that he doesn't know how to do and that he doesn't have a team that knows how to do. Yeah. And he's not a good inventor. That's not his strong suit." Speaker 1: "Yep. All their growth has come from piggybacking off of other companies or buying them, like you said, like, you know, they just, um, launched their, uh, meta verified mm-hmm. , you know, which is what Twitter just did too, where you can just pay a monthly subscription to mm-hmm. to pay, which admittedly is like actually not a bad way of, uh, monetizing, especially if it you're offering perks. Like, you know, with the meta verified, uh, you get direct access to customer support. Like that alone is worth like 12 bucks a month to a lot of pe a lot of businesses in particular. Um, then, you know, that'll give em a good little cash injection, but that's not an original idea. They borrowed that idea from, from Twitter. Right." Conclusion: This episode provides valuable insights into the impact of technology and social media on business. Listeners will gain a better understanding of the competition and trends in the industry, and learn strategies for success as a business owner.