The LAB with Bryon Ellington

How to Get 30 Free Social Media Leads Monthly with Belle Tunstall | The LAB

How do you close 30+ deals annually using only free social media leads? Belle, Real Estate Expert, eXp Realty, shares the raw truth about modern prospecting and the exact systems used to scale without a massive ad spend. In this unfiltered session, we break down how to narrate your daily real estate hustle to build massive rapport with your sphere. Learn why "showing the work" is more powerful than "telling the result" and how to naturally integrate eXp Realty into your digital brand to stay top-of-mind with every follower. 🔥 IN THIS EPISODE: ✅ The "Rep Engineering" System: How to post daily activities like buyer appointments and inspections to look successful before you're "viral." ✅ Narrative Prospecting: Using Instagram Stories to mirror and match your sphere's communication style for low-commitment lead generation. ✅ The 10x Tagging Strategy: How tagging clients in closing photos and renovation updates can 10x your organic reach through their networks. ✅ Personal Brand Anchors: Using non-real estate hobbies (like "Baby Yoda" or marathons) to become the most relatable agent in the DMs. Timestamps: 0:00 – The "Hook" (Why your generation has commitment issues with landlines) 1:12 – The 30-Lead Metric (How social media replaced the cold call) 3:11 – Authenticity vs. MLM Energy (Staying genuine without the "Hey Girl" hearts) 5:13 – The Story Blueprint (How to narrate appointments to build authority) 8:32 – The Outcome Illusion (Why they think you sold a house every day) 11:39 – Solving Imposter Syndrome (Post the "creepy basement" and the 11 p.m. grind) 14:14 – Small Business, Big Numbers (Scaling to 80 deals without 50k followers) 18:26 – The 2026 Hashtag Strategy (Using the "Slow Burn" for 1,100+ new views) 23:13 – 500 Deals & $200M Later (The 10-year rebrand strategy) #RealEstateSystems #SocialMediaBlueprint #LeadGeneration #eXpRealty

Scale to 100+ Zillow Deals with Allison Greco | The LAB

How do you achieve 260+ units annually in a small coastal market? Allison Greco, Real Estate Expert, eXp Realty, breaks down the raw truth about Zillow Flex and the exact "Launch to Elite" systems used to scale her team without losing top talent to burnout. In this unfiltered session, Allison and her Director of Operations, Kristen, reveal the systems required to convert 30+ leads a month at a high level. Learn why eXp Realty teams are shifting to a Company Dollar model to improve retention and how to implement a 90-day "Launch" program that guarantees agent productivity. 🔥 IN THIS EPISODE: ✅ The 5-Lead Rule: How pausing leads after 5 contacts without a conversion actually increases your team's total ROI. ✅ The 90-Day Launchpad: The exact benchmarks (3 deals in 90 days) required to graduate from new agent to team foundation. ✅ Accountability Boundaries: Why "baby birding" your agents kills growth and how to set standards the world will respond to. ✅ Elite Masterminds: How to retain top-producing agents by creating curated spaces for high-level leadership conversations. ✅ Company Dollar Brackets: A breakdown of why shifting from GCI-based splits to Company Dollar models is better for eXp Realty team health. Timestamps 0:00 – The "Hook" (Scaling Zillow Flex in small markets) 0:57 – Smaller Market Dynamics (Competing with 5 other Flex teams) 2:52 – The Data Snapshot (Converting 42% of business from Zillow) 4:30 – Lead Cycle Reality (The longer lead cycles in the 2026 market) 5:30 – The 90-Day Onboard (The "Trello Board" and eXp State Meeting requirements) 6:34 – Launch vs. Foundations (Benchmarks for scaling from launch to elite) 9:09 – The "Golden Nugget" (The 5-7 lead pause rule for retention) 12:11 – The "Bleeding Heart" Trap (Why team leaders must stop bottle-feeding agents) 15:24 – Accountability Success (Achieving 100% graduation in the latest cohort) 25:35 – Sales Funnel Support (Using admin staff to move the needle) 31:21 – Financial Framework (Moving to a Company Dollar model for splits) #ZillowFlex #TeamBuilding #RealEstateSystems #eXpRealty

The 30 for 30 Open House System with Kalei Kekumano & Hunter Lee | The LAB

How do you build a massive database from zero in just 30 days? Kalei Kekumano and Hunter Lee, Real Estate Experts, eXp Realty, share the raw truth about their "30 for 30" open house challenge and the exact systems used to scale. Learn how to transform from a "shy" new agent into a confident salesperson through unfiltered, high-frequency action. In this breakdown, we explore how these agents leveraged eXp Realty listings to capture over 160 leads in a single month. Discover why the "failure-first" mindset is your fastest path to growth in the 2026 real estate market. 🔥 IN THIS EPISODE: ✅ The 30 for 30 Framework: A blueprint for running open houses 30 days straight to force rapid skill acquisition and market authority. ✅ Inventory Mastery: How to research neighborhoods and "act as the consumer" to anticipate every possible client objection. ✅ The Waikiki Strategy: Why high-visibility condo units and major road proximity are the "home run" locations for weekday traffic. ✅ Daily Recap Documentation: Using social media as a "free" marketing engine to build trust with a database that sees you working daily. ✅ Immediate Follow-Up Systems: The "Fastest Wins" rule for using CRM AI drips and hand-picked listings to convert visitors into clients. Timestamps: 0:00 – The Hook (The 30 for 30 Open House Challenge) 1:02 – Getting Started (Hopping brokerages to finding the right path) 1:48 – The Challenge (30 Open Houses in 30 Days) 2:58 – Maximizing the Open House (Maximizing 3 hours of face-to-face time) 5:35 – Productivity Parameters (Door knocking and cold calling during the event) 7:42 – The Listing Pitch (How to get other eXp agents to let you hold their houses open) 11:21 – Selection Criteria (The "Buy Box" for high-traffic open house listings) 13:17 – Pre-Open Preparation (Researching the neighborhood to become the expert) 17:01 – Post-Open Conversion (Immediate follow-up and the AI drip system) 21:24 – Real Results (180 leads and multiple escrows in 31 days) 26:05 – The Golden Nugget (Why growth happens in failure) #RealEstateStrategy #OpenHouseBlueprint #LeadGeneration #eXpRealty

The 10,000 Person Database System with Kirby Chan | The LAB

How do you close 53 units and $39M in volume annually? Kirby Chan, Real Estate Expert, eXp Realty, shares the raw truth about database management and the exact systems used to scale. Stop guessing which leads to call and learn how to leverage AI and behavioral insights to dominate your local market in 2026. In this unfiltered session, we dive deep into how Kirby Chan built a database of 10,000 people and translated that into a consistent 50 unit per year business. We discuss the transition from manual Facebook ads to high-level automation and how eXp Realty’s Lofty CRM saves thousands in overhead while increasing lead conversion. 🔥 IN THIS EPISODE: ✅ The Database Hierarchy: Learn the "MVP, All Star, and Raving Fan" framework to prioritize your top 100 relationships for maximum referrals. ✅ Lofty CRM Insights: How to use buyer listing insights and lead scoring to identify "hand-raisers" before they even call you. ✅ The Neighborhood "Shopping Mall" Strategy: Discover the exact 2-month lead-up for a massive community yard sale that generates listing leads for the entire year. ✅ High-Touch Invitation Rule: The "Text vs. Call" debate and why the sincere invitation matters more than the actual event attendance. ✅ AI-Powered Newsletters: How Kirby utilizes AI to generate hand-drawn style community content that clients actually keep in binders. Timestamps 0:00 – The "Hook" (How Kirby manages 10,000 leads) 1:33 – 10 Cent Facebook Leads (The evolution of lead gen costs) 2:17 – The $700 CRM Killer (Why Kirby switched to Lofty at eXp Realty) 3:25 – Virtual Assistant Strategy (Managing 5,000 friends on Facebook) 4:30 – $39M in Production (The 2023 volume breakdown) 6:07 – The MVP & All Star Framework (Segmenting the top 100) 8:59 – Party in the Park (The "Neighborhood Shopping Mall" yard sale system) 12:30 – AI Comic Books (Using AI to create "keeper" newsletters) 15:06 – The Gift Card Hack (Getting emails out of the spam folder) 17:55 – The "Who Do You Trust" Script (Live phone conversation framework) 21:54 – The Big Mission Rule (When to transition from friend to agent) 25:02 – Conclusion (The figurehead model for team growth) #LeadGeneration #RealEstateSystems #DatabaseMarketing #eXpRealty

90% Referral Business in 2026 with Ola Thompson | The LAB

Want to master your sphere of influence in 2026? Ola, Real Estate Expert, eXp Realty, breaks down the exact blueprint used to achieve 90% referral-based business without a massive ad budget. In this unfiltered session, Ola reveals how she scaled her production to over $10M annually by leaning into authenticity and consistent systems. Discover how to transition from cold leads to a business powered by people who already know, love, and trust you within eXp Realty. 🔥 IN THIS EPISODE: ✅ The DTD2 System: Learn the "alphabet-based" calling strategy to ensure you touch your entire database quarterly without burnout. ✅ Seasonal Call Triggers: A breakdown of what to say in every quarter—from tax protest help in Q2 to the "referral competition" script in Q4. ✅ The Referral Reward Ladder: How to use handwritten cards and tiered gifts like Tiff's Treats to gamify and encourage repeat referrals. ✅ Market Data Mastery: Why knowing specific neighborhood metrics allows you to lead with "contribution" rather than a sales pitch. ✅ Millennial "Old School" Tactics: How to stand out in a digital world using snail mail and personal holiday cards. Quick Links Visit eXp University: https://www.expuniversity.com/ Register for ICON Lead Mastery: DB/SOI: https://www.expuniversity.com/lead-mastery-database-soi Timestamps: 0:00 – The Hook (From Colorado to $10M in Austin) 1:49 – The 90% Referral Metric (Production Breakdown) 2:41 – Scaling Without Capital (Why your sphere is your best asset) 5:42 – The DTD2 Blueprint (How to segment your database by alphabet) 7:42 – Quarterly Script Strategy (The Q1-Q4 roadmap for calls) 8:47 – The "Golden Nugget" (The Q4 referral competition script) 10:40 – The Appreciation System (Rewarding referral partners) 11:57 – The "Pain vs. Pleasure" Rule (The cost of not calling your sphere) 13:25 – Retention Tactics (Open houses and handwritten letters) #RealEstateSystems #ReferralStrategy #DatabaseManagement #eXpRealty