The Local Law Firm Marketing Podcast

Local Link Building With Zip Sprout and Sallie Clark

Learn how to build relevant Local links to your law firm's website location pages to support ranking locally in Google with our guest Sallie Clark from Zip Sprout. SALLIE CLARK Sallie is ZipSprout’s Business Development Manager. She loves to help people, so she is in her element, whether assisting a potential customer, an existing client, or a non-profit. Connecting businesses with opportunities that lift their communities is fulfilling because everybody wins! RESOURCES LinkedIn - https://www.linkedin.com/in/sallie-clark/ [https://www.linkedin.com/in/sallie-clark/] ZipSprout Team - https://zipsprout.com/meet-the-team/ [https://zipsprout.com/meet-the-team/] Zip Sprout Post - How To Find Sponsors In Your Backyard [https://zipsprout.com/how-to-find-sponsors-in-your-own-backyard/] Book - The Local Sponsorship Playbook [https://zipsprout.com/the-local-sponsorship-playbook/] ZipSprout - Local Sponsorship Finder [https://lsf.zipsprout.com/] Citation Labs - https://citationlabs.com/ [https://citationlabs.com/]

InLinks Entity SEO Software Platform Walkthrough With Dixon Jones

In this episode, Dixon Jones from inlinks.com walks us through their entity SEO platform. Dixon talks about how their platform can better help law firm websites appear in LLMs. RESOURCES Inlinks Entity SEO Tool – https://inlinks.com/ [https://inlinks.com/] YouTube – https://www.youtube.com/inlinks [https://www.youtube.com/inlinks] LinkedIn Company Page – https://www.linkedin.com/company/inlinks/ [https://www.linkedin.com/company/inlinks/] X (formerly Twitter) – https://x.com/i/flow/login?redirect_after_login=%2Finlinks [https://x.com/i/flow/login?redirect_after_login=%2Finlinks] DIXON GOES OVER * How to use inlinks.com to audit a law firm website’s topical authority in Google. * Demonstrates how content in a website is set up in a knowledge graph. * Demonstrates where a website can be over-optimized on a topic across multiple pages. * Discusses the need for pillar pages and topically supporting pages and posts. * Discusses * Internal linking * Topic Planning * SEO for layers and law firms * Content Optimization

SEO Stack Platform Walkthrough With Daniel Foley Carter

Learn how to maximize your law firm’s SEO with SEO Stack as we walk through the platform with Daniel Foley Carter. RESOURCES SEO Stack – https://www.seo-stack.io/ [https://www.seo-stack.io/] Assertive Agency – https://www.assertiveuk.com/ [https://www.assertiveuk.com/] SEO Audits – https://seo-audits.io/ [https://seo-audits.io/] Personal Website – https://www.danielfoley.co.uk/ [https://www.danielfoley.co.uk/] Linkedin – https://www.linkedin.com/in/daniel-foley-assertive/ [https://www.linkedin.com/in/daniel-foley-assertive/] Inlinks (mentioned in the episode) – https://inlinks.com/ [https://inlinks.com/] QUESTIONS I ASKED DANIEL I asked Daniel these questions before the interview, so you may not hear me ask some of them or you may also hear additional questions. Daniels’s content covers these questions and more. * What are the significant problems that SEO stack addresses that were lacking in the market? * How is the SEO stack different from other SEO tools? * Most SEO split testing tools use a cohort of URLs in one group against a group of URLs in another, and SEO makes a change, too. Is this how the SEO stack works? * How can annotations help a marketer understand performance change? * Please explain how the click potential tool / CTR Tool works. * Can you discuss the weed dead URL discovery tool and how it can help with Google’s Helpful Content Update? * Can you discuss the real-time content auditing tool and how it can help address Google’s Helpful Content Update? * Can you talk about the AI content auditor and how it can help you, alongside the Content NLP Tools, highlight areas needing attention, content gap issues, intent mismatches, and alignment to Google’s E-E-A-T framework? * How does the top-level query trajectory help users understand if a brand’s overarching topic moves toward topical authority? * Can you talk to us about what is coming soon – competitor content comparison?

Local Service Ads And Local SEO With Mike Goldstein

In this episode, we examine local service ads for lawyers and law firms, what they are, where LSA shows up, requirements, LSAs benefits, and the relationship between LSA and Local SEO. RESOURCES Facebook – https://www.facebook.com/lawfirmignite [https://www.facebook.com/lawfirmignite] Website – https://lawfirmignite.com/ [https://lawfirmignite.com/] QUESTIONS I ASKED MIKE 1.   What are local service ads? 2.   What types of ADS law firms can use in Google? 3.   What is the difference between running Google Search Ads and Local Service Ads? 4.   Can you tell us about the July 2024 change to Local Service Ads> 5.   How do Local Service Ads work? 6.   How do you rank higher on Local Service Ads? 7.   Are Local Service Ads worth it? 8.   How have the local SERPs changed so that LSA is a requirement?

Introducing The Local Law Firm Marketing Podcast

Modern marketing tips for law firms entering the AI age. Here is a breakdown of what you can expect from our podcast: * Podcast episodes that discuss marketing strategies that help drive new business. * Podcast episodes that discuss how to integrate AI into our marketing. * Marketing tool walk-throughs, reviews, and comparisons that assist or help with digital marketing. * Local marketing news updates PUBLISHING FREQUENCY We publish the show weekly.