The Present CEO Show

015: What’s Missing From Your Content Strategy

You’re posting, you’re showing up, you’re doing all the things — but the sales still aren’t coming. What if the problem isn’t your consistency or creativity… but what your content is missing? If you’re a coach, service provider, or online entrepreneur who’s tired of creating content that gets attention but not action — this episode is for you.We’re breaking down how to shift from visibility-focused posting to building buyer readiness, so your content doesn’t just educate — it converts. In this episode, Matilda pulls back the curtain on the biggest gap in most content strategies: lack of direction. You’ll learn how to use data, not emotion, to create intentional, conversion-driven content that speaks directly to the right people. Problems We’re Tackling: * Posting consistently but still not getting clients * Creating great content that doesn’t lead anywhere * Guessing what’s working instead of tracking what actually is * Trying to talk to everyone instead of your real buyers For the full framework, explore the Visibility to Sales Blueprint, the signature system that helps entrepreneurs Get Seen, Get Leads, and Get Sales without burnout. Find ALL of my upcoming events, trainings, live- masterclasses, courses, etc. and more: https://stan.store/thePresentCEO [https://stan.store/thePresentCEO] 💻 FIND ME ON THE SOCIALS 📸 Instagram: https://instagram.com/thepresentceo [https://instagram.com/thepresentceo] 👤 Facebook: https://www.facebook.com/thepresentceo [https://www.facebook.com/thepresentceo] 📌 Pinterest: https://www.pinterest.ca/thepresentceo [https://www.pinterest.ca/thepresentceo] 🎥 TikTok: https://www.tiktok.com/@thepresentceo [https://www.tiktok.com/@thepresentceo] 📩 CONNECT WITH ME 🌐 Website: https://thepresentceo.com [https://thepresentceo.com] 📧 Email: hello@thepresentceo.com 🎙️ Podcast: https://podfollow.com/the-present-ceo-show [https://podfollow.com/the-present-ceo-show] 📲 DM me: http://m.me/thepresentceo [http://m.me/thepresentceo] ABOUT YOUR HOST Matilda Be is a certified business strategist and coach who empowers women to build sustainable online businesses without sacrificing family or balance. As the founder of The Present CEO and creator of the Consistent Clients Engine, she teaches female entrepreneurs how to simplify their marketing, attract qualified leads, and grow businesses that thrive for the long term. With a background in business administration and accounting, Matilda brings both strategic insight and practical experience to her coaching. She helps women design businesses that align with their lifestyles, allowing them to prioritize family while confidently achieving their goals. A devoted wife and homeschooling mom of three daughters, Matilda lives with her family in beautiful British Columbia, Canada.

014: You don't have to be everywhere to be seen

You’ve been told that “more posts = more clients.” But if you’re everywhere online and still not seeing results, this episode is for you. If you’re a coach or service provider who’s pouring hours into content but your calendar is still empty, you’re not broken — your visibility strategy is. In this episode, we’re breaking down why being everywhere doesn’t work, and how to focus your visibility so it actually leads to sales. The Real Problem Most Entrepreneurs Face: * Scattered content across platforms that doesn’t build a clear brand story * Pressure to follow every trend, leaving your message watered down * Burnout from trying to “do it all” while results stay flat * Confusion about where to focus, so you keep second-guessing yourself What You’ll Learn in This Episode: 1. Why less visibility (done right) outperforms being everywhere at once 2. How to choose the 1–2 platforms that actually matter for your business 3. The secret to connecting content directly to your offers 4. How to align your visibility with your natural strengths so you stay consistent Resources & Next Steps: * Grab the Free Visibility Checklist → https://thepresentceo.kit.com/52c39a9e07 [https://thepresentceo.kit.com/52c39a9e07] * DM me CALL to see if the Visibility to Sales Blueprint is right for you Hosted by Matilda Be, founder of The Present CEO and creator of the Consistent Clients Engine. Each week, I help women entrepreneurs simplify their marketing, attract qualified leads, and build businesses that last. Subscribe & Review: Your reviews help more women discover strategies that actually work. Tag me on Instagram with your biggest takeaway from this episode — I’d love to celebrate with you! ✨ Remember: Visibility without strategy is just noise. Focused visibility builds clients, confidence, and consistency.

013 If They Don’t Feel You, They Won’t Buy From You

“You’re posting. You’re consistent. But the truth? If your audience doesn’t feel you, they’ll never buy from you.” If you’re a coach, consultant, or online service provider who feels like you’re doing everything right on social media but still not booking clients, this episode is for you. We’re breaking down why your content isn’t connecting — and how to weave in the emotional layer that makes people say, “This is for me.” You’ll walk away knowing exactly how to shift from being scrolled past to being remembered and trusted. Here are some common signs this might be happening for you: * Posting every day but not getting inquiries or DMs. * Blending in with generic tips that sound like everyone else. * Talking more about your process than your people. * Sharing info without stories, so nothing sticks. In this episode, you’ll learn: * How to use your audience’s exact words so they feel seen. * Why micro-stories build emotional hooks that sell better than tips. * The power of painting a clear before-and-after transformation. 👉 DM me ‘QUIZ’ for your free clarity guide. 👉 Or send me ‘CALL’ if you’re ready to explore whether the Visibility to Sales Blueprint is the next step for you. Hosted by Matilda Be, founder of The Present CEO™ and creator of the Consistent Clients Engine™, helping female entrepreneurs build profitable, sustainable legacy businesses without burnout or busywork. Subscribe so you never miss another episode. Leave a quick review to help other women entrepreneurs find us. And tag me @thepresentceo in your stories with your biggest takeaway — I’ll celebrate your win with you! Remember: confused people don’t buy, and unmoved people don’t buy. Trust is what makes them ready — and when you learn how to inspire trust, you stop posting into the void and start enrolling aligned clients.

012: You started this business for freedom - So why are you stuck?

S2 E1: You Started This Business for Freedom—So Why Are You Stuck? Struggling to post consistently but still hearing crickets? You’re not alone. If you’re showing up, doing “all the right things,” but sales aren’t coming in, the problem isn’t your visibility—it’s your clarity. In this episode of The Present CEO Show, Matilda Be unpacks why consistency without clarity leads to burnout, content fatigue, and lost clients—and what to do instead. Here’s what you’ll learn in this episode: * Why being “everywhere” online isn’t translating into sales (and what’s really missing). * The difference between confusing content and clear, conversion-focused messaging. * How to bridge the gap between your dream client’s problem and the solution you offer. * A simple audit to instantly check if your content is connecting—or confusing. ✨ Clear messaging creates confident buyers. Once your audience feels understood, sales flow naturally. 🔗 Resources & Links Mentioned: * Take the free quiz to uncover the gaps in your business → thepresentceo.com/quiz [https://thepresentceo.com/quiz] * Watch this episode on YouTube → @‌thepresentceo [https://www.youtube.com/@thepresentceo] * Join the conversation in our Facebook Group → facebook.com/thematildab [https://www.facebook.com/thematildab] 💌 If this episode resonated, share it with a business bestie who needs clarity—and don’t forget to tag Matilda on Instagram @‌thepresentceo [https://www.instagram.com/thepresentceo] with your biggest takeaway!

011: How this financial fitness coach makes time for her family with Sydney Crowe

Listen in as Sydney and I chat about how she manages her financial fitness coaching and day-trading business around life with her family. Catch the entire show notes and transcript here -  Stay in touch with Sydney on Instagram here - https://www.instagram.com/sydneycrowe17/ and on Facebook here - https://www.facebook.com/sydneyjcrowe?mibextid=LQQJ4d Get Sydney's wellness tracker here - https://bit.ly/sydneycrowewellnesstracker Let's continue the conversation in our community - https://www.facebook.com/groups/mommingsmartcommunity [https://www.facebook.com/groups/mommingsmartcommunity] Let's be friends - https://www.facebook.com/thematildab/ [https://www.facebook.com/thematildab/] Follow me on Instagram https://www.instagram.com/mommingsmart/ [https://www.instagram.com/mommingsmart/] Follow our FB page - https://www.facebook.com/mommingsmart [https://www.facebook.com/mommingsmart] About your Host Matilda Be is a wife, homeschooling mama, podcaster, speaker, entrepreneur and founder of Momming Smart, a brand dedicated to serving the ambitious mom with the tools, strategies and systems she needs to create harmony between momming and launching and monetizing her dream in the nooks and crannies of her day while still being present for her family. Being a stay-at-home mom was a lifelong dream, but when she noticed something was still missing, she set out to find ways to have something of her own, without leaving the home or sacrificing time with her family. She learned how to leverage the skills, talents and dreams she already had to build income streams and gain time and financial freedom, and she would love to help you do the same.