The Raod

The Road: A Podcast by Growee | #3 Daniel Wilson On Creating and Leading a New Product Category in Hydroponics

Host: Idan Avitan, Founder of Growee Guest: Daniel Wilson, Founder of Current Culture In this Episode: I had the privilege of sitting down with Daniel Wilson, the founder of Current Culture, to talk about his incredible journey in revolutionizing hydroponics with RDWC systems. Daniel is one of the most humble, insightful, and sharp individuals I’ve met. Throughout our conversation, he shared his unique perspectives on innovation, partnerships, and entrepreneurship, along with the passion that drives his work. We dove into the full story of Current Culture, which started as a side project back in 1999 when Daniel and his wife ran a grow store and nursery. What began as a small endeavor has grown into a world-renowned company, setting the industry standard for RDWC systems. Daniel also opened up about the lessons he’s learned along the way, the challenges of building a market category, and his vision for the future of the green industry. Daniel, thank you, brother, for the opportunity to learn from you and for sharing your wisdom with us! About The Road The Road is a podcast by Growee, hosted by Idan Avitan, the founder of Growee. Recorded with a portable "suitcase studio," this podcast travels across the green industry to bring you conversations with innovators, entrepreneurs, and visionaries. Each episode dives into the stories, lessons, and strategies behind groundbreaking ideas in hydroponics, sustainable agriculture, startups, and the cannabis industry. If you’re passionate about growth—whether it’s plants, businesses, or ideas—this podcast is your go-to source for inspiration and insights. Growee website: https://getgrowee.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEVwdlBFSHpXS0pMZ0JDSFNWd0JNQjlQWWlWQXxBQ3Jtc0ttTE1XT0tOV2otbG9rbGlDdV9qSEpaRTVva3hOckN0ay1JVzN2U0otaFFSTlJlNnRRMWNSbFdHUzNDd2hMWW5BTjJqdTNCSjRmMU5mY3VYOWNrdlFua1NqZUV1TVlQWVFlbFYtZUZmZnJPZm44WUFrMA&q=https%3A%2F%2Fgetgrowee.com%2F&v=Hm0qeTJFBjg] Instagram Account: https://www.instagram.com/groweehydroponics/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblNoMjJFazFnaE1JWG5TQThkcnpHdnNPOFV6d3xBQ3Jtc0trMXktYm9SM0N1MkF4bnlKSnV0UklpR1NFaEZNRk5PNVByM1d2MEFVUi10X19GdmRSaHVlQ0dmVEdLTGp5WFZNY1VSNlpwZGlJZXVMQk9wSWdxUC1aeEljcWt3b2RxVTNEejE2Zm8yZ3k1MXI3dlA0RQ&q=https%3A%2F%2Fwww.instagram.com%2Fgroweehydroponics%2F&v=Hm0qeTJFBjg] Linkedin Account: https://www.linkedin.com/in/idan-avitan-66808573/