The Real BS :: Brand Strategy for Business Growth

Let’s get real: Brand isn’t just a logo, a campaign, or a marketing gimmick—it’s how your business actually grows.Welcome to The Real BS, the brand strategy podcast for business leaders who are ready to stop guessing, cut through the hype, and leverage brand as a growth engine.Hosted by brand strategist and fractional Chief Brand Officer Jaclyn Scrivens, this show pulls back the curtain on what brand really means—and how it drives revenue, influence, and market impact.Each episode delivers bold insights, practical strategies, and unfiltered truths about building brand from the inside out—through leadership, culture, and every touchpoint that shapes your business.No fluff. No sugarcoating. Just clarity, confidence, and actionable moves to grow your business, strengthen your team, and build a brand that actually delivers results.If you’re ready to turn brand from a buzzword into your competitive advantage, this is your playbook.