The Shared Ship

The Shared Ship | Episode Six The Flag Part Three

Your ship’s flag should be community-owned  Your goal is to build a powerful identity that empowers your customers (aka your community citizens) to take up the flag and carry it with them in their lives.  Link to Good Flag, Bad Flag compiled by Ted Kaye: https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0 [https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0]

The Shared Ship Episode Five The Flag Part Two

Your ship’s flag should be community-owned  Your goal is to build a powerful identity that empowers your customers (aka your community citizens) to take up the flag and carry it with them in their lives.  Link to Good Flag, Bad Flag compiled by Ted Kaye: https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0 [https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0]

The Shared Ship Episode Four The Flag Part One

People will wear an identity that puts them in a story; the mission, the values, the fight of the ship. What makes a person show the world their passions? It’s called social signaling; it’s how we show our expertise, our uniqueness, and our passions.  Social Signaling plays a significant role in driving our conversations. People signal to society their uniqueness, their expertise, and their passions by talking about brands, organizations, products, and movements they uniquely identify with.  We carry these symbols throughout our lives in the real world and digital world. Today an advocate isn’t going to wear a brand-standards manual on their chest. People will wear an identity that puts them in a story; the mission, the values, the fight of the ship. A wise person once said, “We want to be a part of something bigger than ourselves.”  Think Flag, not Logo By thinking flag, not logo, we can move beyond just a symbol into a collective community-owned identity.  Why is it that a flag created by a not-so-famous pirate (Jack Rackham) is still a cultural symbol over 300 years later? It’s the mythology. Thanks to the stories that we hear, that we collect and enrich—we have a common understanding of pirates. The simple symbolism of the skull and bones perfectly symbolize those myths, both real and fictional.  The skull and bones flag of pirates (the Jolly Roger) wasn’t just a cute mascot. The black flag was a symbol of the nation of people on that ship and a signal to spark fear in those they challenged for plunder.  Your ship’s flag should be community-owned  Your goal is to build a powerful identity that empowers your customers (aka your community citizens) to take up the flag and carry it with them in their lives.  Link to Good Flag, Bad Flag compiled by Ted Kaye: https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0 [https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0]

The Shared Ship Episode Three

Creating your Code Becoming a successful pirate ship required a crew’s full effort. Thus, pirates created “pirate social insurance,” wherein proceeds from successful plunder were divided according to the pay scale established in the pirates’ code. Pirates built democratic communities on ships based on codes that ensured mutual benefits to all. Since pirate ships shared their plunder as a crew, their codes ensured full effort by all, no free-riders. Believe it or not, there was “pirate democracy” on pirate ships. In order to cooperate for mutual gainers and advance their criminal organization, pirates needed to prevent their outlaw society from degenerating into bedlam. A Shared Ship needs a purpose that is shared by all parties. In order for people to join your ship, you need to have an emotional call to action and everyone needs a job to do. We stand for something: together we can change the world. People want to be a part of something bigger than themselves, but they also want a brand/organization to share that same mission, values, problems, and injustices. Let’s explore your values and beliefs This exercise is called Values Explorer and provides individuals and groups with the opportunity to develop clarity about values, both personal and professional. These act as motivators for achieving success at an individual or organizational level. Why identify and establish your values? Your values are made up of everything that has happened to you in your life, including influences from your parents and family, religious affiliation, friends and peers, education, and more. Successful people recognize these environmental influences, identifying and developing a clear, concise, and meaningful set of values, beliefs, and priorities. Once defined, values impact every aspect of our lives. How can you use the Values Explorer? Individual or Organizational: Sort the Values Explorer list into two topic areas: Always Valued and Never Valued. Using the 40 values below, sort the appropriate values for each topic area. Prioritize your top five Always Valued words from the least to most important. What values(s) are non-negotiable? Refer to the Never Valued topic areas. What is it about those values that you never consider and why? The Values List Collaboration Affluence Help Others Authority Community Love Adventure Competition Autonomy Family Courage Justice Fame Knowledge Influence Happiness Freedom Compassion Change Integrity Responsibility Competence Recognition Achievement Wisdom Economic Security Activity Enjoyment Reflection Advancement Loyalty Balance Order Self-Respect Challenge Friendship Personal Development Spirituality Creativity Physical Fitness

The Shared Ship Episode Two

Pirates For Good Pirates Field Guide The Fight Pirates. Yes, those rapscallions of the seas. Those villains who stood together to fight the injustices of the day: oppression, poverty, equal pay, health, prejudice, slavery. In the spirit of pirates, we need to find the courage to walk the plank of the unknown. Walk in the footsteps of your employees and advocates, examine your values and beliefs, and find what mutually benefits us all.  You don’t need a two-day offsite event to determine your purpose. Ask yourself one simple question: at the end of the day, what difference are we trying to make in the world? Don’t filter any of the responses. Instead, simply jot down whatever comes to mind. After doing so, toss out any responses that say your company’s purpose is making money, as most successful Pirates have a purpose that extends way beyond the mighty dollar. So, what’s your Fight? (Your Inspired Purpose)