The Standouts

Breaking Down Content Barriers with Arvin Haddad

On this episode of The Standouts, Aaron chats with Arvin Haddad, a Los Angeles-based real estate agent and former co-star of CNBC's television series “Listing Impossible.” Renowned for his unique content on TikTok, Arvin shares insights into his commitment to authenticity and providing value in his real estate reviews on social media. You’ll hear how this strategic approach not only sets him apart but also translates into numerous successful sales and referrals. Arvin also discusses the development of his AI-based platform ZipSmart.ai, a unique product designed to accurately forecast and time the real estate market. Arvin provides key advice to all industry professionals – staying true to oneself, continuously learning, and above all, striving to add value to clients. Whether you're a budding real estate agent seeking inspiration or an established professional eager for a fresh perspective, this episode is a must-listen for all things real estate and content creation. Guest Bio: Arvin Haddad brings nearly a decade of experience in the Los Angeles real estate market and a stellar reputation to The Agency’s Beverly Hills office. Known for his massive following on TikTok, Arvin is highly regarded by clients and local agents alike. Specializing in L.A.’s luxury market, Arvin's stellar networking skills have earned him a strong roster of repeat clients, and he is respected and trusted within the industry. He was the co-star of CNBC's "Listing Impossible,", A graduate of California Polytechnic State University, and is fluent in Farsi and Spanish. In his free time, he enjoys running and spending time with his family. — Guest Quote “I think you're really adding true value. By giving a third-person opinion. And when you look at it across many different industries, you have it in, you know, Carfax, right? You have it in restaurants, Michelin stars. You have it in restaurants, Yelp, you know, like all that, all that infrastructure already exists. But for single-family homes, there's no such a thing.” “It's like an AI inside me, you know, where I see a property and I'm like, boom, this is how much it's gonna go for. This is how much it's worth. This would be a good deal. This would be a bad deal. And it just happens instantly. And that only comes if you do what I do.” — Time Stamps: * * (00:01) Meet Arvin * * (01:07) Arvin’s Beginning as a Content Creator * * (02:43) “Listing Impossible”  * * (09:10) Representing your Brand Online * * (13:37) Should you show the good and the bad?   * * (16:20) Sales coming from content * * (20:23) Arvin’s New AI Software Venture: ZipSmart * * (26:59) AI’s role in Real Estate * * (31:00) Arvin’s Leap of Faith * * (38:39) Arvin’s Favorite Content Creators — Connect with Arvin: https://www.tiktok.com/@arvinhaddad [https://www.tiktok.com/@arvinhaddad] https://www.linkedin.com/in/arvin-haddad-40311b89/ [https://www.linkedin.com/in/arvin-haddad-40311b89/] https://www.youtube.com/channel/UCPIeusZUVcsxTPPsp6Mkltg [https://www.youtube.com/channel/UCPIeusZUVcsxTPPsp6Mkltg] https://www.instagram.com/arvin_haddad/?hl=en [https://www.instagram.com/arvin_haddad/?hl=en] https://www.zipsmart.ai/ [https://www.zipsmart.ai/] Connect with Aaron: https://www.tiktok.com/@aarongrushowhomes [https://www.tiktok.com/@aarongrushowhomes?lang=en] https://www.linkedin.com/in/423/ [https://www.linkedin.com/in/423/] https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg [https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg] https://www.instagram.com/aarongrushowhomes [https://www.instagram.com/aarongrushowhomes/?hl=en] https://aarongrushowhomes.com/ [https://aarongrushowhomes.com/] Follow Estate Media:  https://estate-media.co/ [https://estate-media.co/] https://www.linkedin.com/company/estatemediaus/ [https://www.linkedin.com/company/estatemediaus/]

New And Niche Opportunities with Darren Kriz

This episode features an interview with Darren Kriz, Real Estate Agent at Revel Real Estate. Born in Beverly Hills and raised in the San Fernando Valley, Darren knows Los Angeles — the ins, the outs, and everything in between. His unique knowledge of the area helps him find breathtaking homes for his buyers, and it gets his sellers high returns. Darren earned a bachelor’s degree in business administration and international management from Cal State Monterey Bay while playing four years of Division 2 baseball.  In this episode, Aaron talks to Darren about the game-changing impact of content creation in real estate, the dynamic evolution of social media within the industry, and must-know advice for aspiring agents. Guest Bio: Darren Kriz has the motivation, passion, and determination it takes to win in the competitive Los Angeles market. As an agent, his mission is not only to create successful sales: it’s to build meaningful relationships. He establishes genuine trust with every client and uses their happiness as his guiding light throughout the transaction. Born in Beverly Hills and raised in the San Fernando Valley, Darren knows Los Angeles — the ins, the outs, and everything in between. His unique knowledge of the area helps him find breathtaking homes for his buyers, and it gets his sellers high returns. By staying on top of current trends and technologies, Darren also ensures that his clients have the most comprehensive, high-quality experiences. Darren is known for his respectable character, relatable personality, and optimistic attitude. While earning a bachelor’s degree in business administration and international management from Cal State Monterey Bay and playing four years of Division 2 baseball, Darren mastered the arts of self-discipline, perseverance, and time-management. He applies these skills to his profession as a real estate agent, and his desire to help others is what drives him every day. — Guest Quote "It's insane how many people just give up so quick, after not seeing much traction. When in reality, like, are you doing this just to get a viral video within a month or two? Or are you doing this because you want to build a long-term business?" “Anyone that's posting any kind of content in any business, whether that's someone that's trying to get big on Instagram or TikTok even, I always tell them:  just make sure you can do maybe two quality videos a week, and just don't stop and just keep putting 'em out. Put out 30 videos in two months, and then if that's not working, then you can restructure and go in a separate direction.” — Time Stamps: * (00:01) Intro * (00:45) Darren’s path to real estate success * (03:15) Innovative social media tactics * (07:28) Real estate’s evolution of social media  * (10:33) Unraveling Darren’s most viral social videos * (13:27) Social media’s influence on real estate  * (17:48) Content-driven business growth * (22:44) Behind the scenes of property tour filming * (24:23) Tips for rookie real estate agents * (26:51) Generational shifts in the real estate landscape * (30:57) Darren’s inspirations * (35:13) Fresh content creation vs. recycling trends  — Connect with Darren Kriz: * https://revelrealestate.com/ [https://revelrealestate.com/] * https://www.instagram.com/dkrizestates/ [https://www.instagram.com/dkrizestates/] * https://www.tiktok.com/@dkrizestates [https://www.tiktok.com/@dkrizestates] * https://www.youtube.com/c/DarrenKriz [https://www.youtube.com/c/DarrenKriz] * https://www.linkedin.com/in/darren-kriz-12a7b0125 [https://www.linkedin.com/in/darren-kriz-12a7b0125] Connect with Aaron: * https://www.tiktok.com/@aarongrushowhomes [https://www.tiktok.com/@aarongrushowhomes?lang=en] * https://www.linkedin.com/in/423/ [https://www.linkedin.com/in/423/] * https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg [https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg] * https://www.instagram.com/aarongrushowhomes [https://www.instagram.com/aarongrushowhomes/?hl=en] * https://aarongrushowhomes.com/ [https://aarongrushowhomes.com/] Follow Estate Media:  * https://estate-media.co/ [https://estate-media.co/] * https://www.linkedin.com/company/estatemediaus/ [https://www.linkedin.com/company/estatemediaus/]

A Snapshot of Real Life with Troy Osterberg

On this episode of The Standouts, Aaron chats with Troy Osterberg, a close friend and successful content creator, known for his authenticity and massive online following. Troy shares his journey into content creation and his process, noting that maintaining his real, offline persona online has been key to his success. They touch on his dating advice series, how he’s started to get recognized in public, and how he uses text messages to connect with his fans! Additionally, Troy reveals his plans to develop an app for enhancing communication between creators and their followers. Between Aaron and Troy, they share insightful perspectives on trends and future directions in content creation, as well as useful tips for budding creators. _ Guest Bio: Troy Osterberg is an actor and content creator, known for his roles in Colossal Youth, Below Deck Deceit, and My Killer Client. He’s amassed more than 1 million followers on TikTok, and spends his time professionally creating content and managing his personal brand.  — Guest Quote "I had thousands of people's numbers, which was really cool. And I would text them every day, just to kind of build that relationship.  And then, as I would post TikTok videos, I would take the video, put it in my text messages and just blast it out. So, within minutes, I had thousands of kids watching it, as opposed to posting it online and letting it take its course. I kind of cheated the system in a way, and I told so many people about it. I was like, ‘guys, you gotta get on this app.’” — Time Stamps: * * (01:06) Being authentic online * * (03:54) Quantity creates quality * * (06:40) Treating your audience like family * * (08:38) Troy’s advice for beginners * * (12:00) Troy’s life offline * * (14:42) Unexpected responses to content * * (17:20) Inspiring your audience * * (21:50) Creating content to hack your own life  * * (23:28) Send your audience a text! * * (25:59) What’s next for TikTok? * * (29:00) What’s next for Troy? * * (31:49) Troy’s role models — Connect with Troy: https://beacons.ai/troyosterberg [https://beacons.ai/troyosterberg] Connect with Aaron: https://www.tiktok.com/@aarongrushowhomes [https://www.tiktok.com/@aarongrushowhomes?lang=en] https://www.linkedin.com/in/423/ [https://www.linkedin.com/in/423/] https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg [https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg] https://www.instagram.com/aarongrushowhomes [https://www.instagram.com/aarongrushowhomes/?hl=en] https://aarongrushowhomes.com/ [https://aarongrushowhomes.com/] Follow Estate Media:  https://estate-media.co/ [https://estate-media.co/] https://www.linkedin.com/company/estatemediaus/ [https://www.linkedin.com/company/estatemediaus/]

Inside the Mind of a Media Maverick with Sandy Grushow

This episode features an interview with Sandy Grushow, CEO at Phase 2 Media. With an awe-inspiring career of over 25 years in entertainment media, Sandy's legacy includes roles such as the former President of Fox’s television network, former President of Fox’s television studio, and former Chairman of Fox Television Entertainment Group. And there's more – he's also none other than Aaron's dad! In this episode, Aaron talks to Sandy about his journey through the corporate labyrinth, harnessing self-doubt as fuel for success, navigating media’s digital revolution, and his advice for aspiring entrepreneurs. Guest Bio: Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital and social media and technology. After helping to build the Fox broadcast network from its earliest day, Grushow went on to achieve creative, financial, and strategic leadership success as chairman of the broadcast network as well as Fox's television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.” Today, Grushow is the CEO of Phase 2 Media, a strategic and creative advisory practice. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business and creative/content/marketing/branding needs.  Phase 2 Media’s advisory practice works primarily with early stage companies in the digital and social media and technology spaces, including social content and distribution, OTT content providers, data and analytics platforms, mobile and PC-based gaming, e-commerce, ad tech, and digital content creation. Companies currently engaged with Phase 2 Media’s advisory practice include Tubi (acquired), Shareability, Winston House, Monica & Andy, 3BlackDot (acquired), Tradesy, Pathmatics (acquired), DramaFever (acquired), Two Bit Circus, Plus Capital, Vody, Firework, Spree, Mutual Markets, Favored.live, eToro (Israel), Real Hype, Tomorrow (New Zealand), Byron Allen’s Entertainment Studios. Grushow most recently served as a long-time board member for the industry's largest ad-supported streaming video service, Tubi (acquired by Fox) and The Weather Channel (acquired by Byron Allen’s Entertainment Studios). He currently serves as a board member for Monica & Andy, a digitally native vertical brand in the "Mom's" space and Ghostcast, an audio-focused social media platform. — Guest Quote “The key is to add value without being threatening. And I know you didn’t ask this question, but I think it’s one of the more valuable pieces of advice I could offer your audience. This isn’t just in the context of a corporate environment, this is in the context of being an entrepreneur or being a real estate agent. And that is, there’s nothing more important than aligning yourself with a great boss, somebody who’s willing to mentor you.” - Sandy Grushow — Time Stamps: * (00:01) Intro * (00:33) Sandy’s career journey * (02:55) From Intern to corporate leader * (08:38) Ventures as a younger VP  * (10:16) Sandy’s career-defining mentors * (12:43) The Princess Bride and discovering Sandy’s hidden talents   * (19:09) Overcoming rejection and self-doubt * (21:12) Best Hollywood moments * (25:05) Modern vs. traditional fame pathways * (27:57) Navigating media’s digital revolution  * (32:56) Sandy’s role in Tubi TV * (38:03) Advice for young entrepreneurs * (40:13) Sandy’s inspirations — Connect with Sandy Grushow: https://www.linkedin.com/in/sandy-grushow-3479b212/ [https://www.linkedin.com/in/sandy-grushow-3479b212/] https://www.facebook.com/sandy.grushow/ [https://www.facebook.com/sandy.grushow/] Connect with Aaron: https://www.tiktok.com/@aarongrushowhomes [https://www.tiktok.com/@aarongrushowhomes?lang=en] https://www.linkedin.com/in/423/ [https://www.linkedin.com/in/423/] https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg [https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg] https://www.instagram.com/aarongrushowhomes [https://www.instagram.com/aarongrushowhomes/?hl=en] https://aarongrushowhomes.com/ [https://aarongrushowhomes.com/] Follow Estate Media:  https://estate-media.co/ [https://estate-media.co/] https://www.linkedin.com/company/estatemediaus/ [https://www.linkedin.com/company/estatemediaus/]

Innovating Content for a Global Reach with Toby Corban

On this Episode, Aaron sits down with Toby Corban, the UK's most followed and most watched real estate agent, and the founder of the Corban Group. They discuss how Toby's start in the corporate world, and his transition into becoming a self-employed real estate broker. Toby talks about the impact of COVID-19 on his early brokerage efforts, his foray into social media, and how his first videos on TikTok skyrocketed his visibility in the industry, leading to increased engagement with potential clients.  Toby reveals how leveraging social media has helped him transition from primarily renting properties, to securing direct listings and offers. They discuss the differences in the real estate industry between the UK and the US, with Toby explaining the brokerage model in the US and comparing it to the primarily salary-based UK industry. Toby endorsed collaboration and partnerships as a strategy for growing his business, mentioning specific collaborations in Paris.  Guest Bio Toby Corban, a dynamic entrepreneur and real estate maven, boasts a rich background in business and communications, having honed his skills at New York City's Baruch College. After a decade in the United States, Corban returned to his roots in London, where he founded the Corban Group in 2019. As the visionary leader of the Corban Group, he oversees a comprehensive spectrum of real estate services, from sales and property searches to leasing, all underscored by a commitment to leveraging innovation and technology to connect clients with their ideal homes. With a captivating online presence across LinkedIn, YouTube, and Instagram, Toby has cultivated a massive following of 445,000 enthusiasts, utilizing these platforms to provide immersive virtual tours of luxurious properties in some of London's most coveted neighborhoods. Renowned for his world-class marketing strategies, Toby has propelled the Corban Group to exponential reach, establishing a reputation for excellence. His clientele, including luminaries in sports, media, and entertainment, attests to his prowess as a top-tier agent in the industry. Quote: “That for me, was a sign. There are potential buyers, renters, and clients on here. So, this is a space I should be on.” - Toby Corban Time Stamps: * *(0:24) The beginning of Toby’s journey in content creation * *(4:03) The surreality of social media’s reach * *(6:21) What content performs best on different platforms? * *(9:47) Diversifying content * *(13:48) Advice for new content creators * *(16:58) Staying consistent with making content * *(18:36) What social media has done for Toby’s business * *(21:00) Realtors in the US vs. the UK  * *(23:25) Toby’s international network * *(28:13) What’s next for Toby * *(30:04) Toby’s influences Links: Follow Toby on Linkedin [https://www.linkedin.com/in/tobycorban/?originalSubdomain=uk] Follow Toby on TikTok [https://www.tiktok.com/@londonrealestate?lang=en] Follow Aaron on Linkedin [https://www.tiktok.com/@aarongrushowhomes?lang=en] Follow Aron on Tiktok [https://www.linkedin.com/in/423/] ---------