The Wellness Practice Playbook

“The 7 Most Common Mistakes Medical Practices Make and Why They Fail” With Cameron Ackerson.

The rise of corporate clinics and private equity is driving massive changes in medical wellness, but chasing high volume often leads to a race to the bottom. In this episode of The Wellness Practice Playbook, Alex Sidorenkov sits down with Cameron Ackerson, founder of Carolina Health and Wellness, to unpack the seven biggest mistakes clinics make when trying to scale and how they fail patients in the process. * The owner-operator advantage and why your physical presence dictates clinic culture and revenue * How to resist the race to the bottom on price by doubling down on medical oversight and true value * Strategies for managing rapid growth, beating employee burnout, and structuring your operations for the long haul If you’re running a cash-pay clinic, med spa, or hormone therapy practice and want to grow without losing the personalized care your patients love, don’t miss this. It could protect your clinic's culture and position your business for sustainable, long-term success. This episode of The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

8. Research Peptides, Real Risks: What Every Doctor Needs to Know with David Bonfa, Co-founder of CRE8 Pharmacy

In this episode of The Wellness Practice Playbook, we dive deep into the rapidly shifting landscape of compounding pharmacy regulations and the future of peptide therapy. As the medical wellness space faces increased scrutiny, understanding the legal and safety hurdles of sourcing medications is more critical than ever for modern practitioners. We are joined by David Bonfa, Co-founder of CRE8 Pharmacy and owner of 3AD Consulting Group. With 25 years of experience in functional medicine, David provides an insider’s look at the FDA’s recent "P-word" crackdown, the risks of research-grade peptides, and the truth behind Big Pharma’s "attack" on the compounding industry. This conversation is essential for medical providers looking to protect their licenses while maintaining medical freedom and patient safety.  Don't miss this insightful conversation! Listen now on our website, Spotify, Apple Podcasts, and YouTube.

7. GLP-1s, Compliance & Clinical Strategy: Expert Advice for 2026 Success with David Caddell

GLP-1s are driving explosive growth in cash-pay clinics - but they’re also creating serious legal exposure for the unprepared. In this episode, Alex Sidorenkov sits down with David Caddell, President of EC3Health, to unpack the compliance must-knows every clinic needs before promoting semaglutide or tirzepatide. * What’s legal, what’s risky, and how to choose a compounding pharmacy * How to structure your GLP-1 offering for long-term revenue * Why HRT and peptide therapy should follow GLP-1s in the patient journey If you’re selling semaglutide or tirzepatide or planning to - don’t miss this. It could protect your business and position you for long-term growth.  _____ This episode of The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

6. Integrating Sexual Wellness Into Cash-Pay Medical Practices with David Hernandez

Longevity is the new luxury, and it's not about the car you drive or the watch you wear—it's about the quality of your life. In this episode, we sit down with Dr. David Hernandez, also known as the "Miami Love Doctor." David shares his incredible journey from helping individuals improve their sexual health to training thousands of physicians to do the same. Discover why a personal connection is crucial for patient success, why quick fixes like pills are just a temporary "band-aid," and how comprehensive sexual and hormonal health services are the key to a thriving longevity clinic. David also dives into the innovative procedures he's pioneered, his work with Dr. Charles Runels (the creator of the Vampire Facelift), and the future of regenerative and functional medicine. The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

5. The Untold Sales Playbook for Scaling Your Cash-Pay Clinic with Sales Expert, Mario Maldonado

Are you a medical wellness practice looking to boost both new patient acquisition and long-term patient retention?  In this episode of The Wellness Practice Playbook, we're joined by Mario Maldonado, a seasoned sales expert with years of experience in the medical field. Mario reveals why adopting a robust medical practice sales strategy is crucial for cash-pay clinics, shifting the perspective from "treating patients" to "marketing medical procedures." Discover the critical difference between a front desk and a dedicated wellness advisor or health consultant, and how a structured sales process can lead to higher conversion rates and lower no-show appointments. Mario shares invaluable insights on everything from establishing rapport and qualifying leads to leveraging CRM technology for efficient lead management. We also discuss the importance of speed-to-lead, team collaboration, and continuously introducing new procedures to keep revenue flowing. Tune in to learn how a specialized sales approach can transform your practice's growth and patient loyalty. The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.