The Widest Net

053: What Exactly Is And Isn’t Working In Digital Marketing Right Now with Pat Flynn

“The relationships that you build with others, your clients, and how you make them feel is going to be just as important, if not more important, than what it is that you are actually delivering.” ~ Pat Flynn   In this episode of The Widest Net Podcast, Pam is joined by Pat Flynn, a seasoned entrepreneur, keynote speaker, and bestselling author residing in San Diego, California. With over 100 million views on YouTube and 80 million podcast downloads, Pat is a highly influential figure in the digital marketing landscape.  As the host of the Smart Passive Income and AskPat podcasts, and an advisor to companies such as Convertkit and Circle, his expertise in community building and effective digital marketing strategies is widely acknowledged. Pat's commitment to inclusive community development and his proven track record in online business have positioned him as a leading authority, providing invaluable insights for entrepreneurs seeking to enhance their digital presence and drive active engagement.   Here’s what you can expect from this episode:  * Uncover the secrets to building thriving online communities that keep members engaged and active * Unlock the key contemporary digital marketing strategies that will take your business to the next level * Discover how to monetize your podcasts through lucrative sponsorships  * Learn the art of creating valuable and exclusive content for your membership community that keeps members coming back for more * Accelerate the growth of your email list with powerful and effective strategies that drive engagement and conversion   Resources mentioned in this episode:  * Smart Passive Income - Podcast Resource Pack  [https://www.smartpassiveincome.com/podcast-resource-pack/?via=pamela&utm_source=referral&utm_medium=podcast&utm_campaign=widest-net-pat-guest] * Check out the Smart Passive Income Community to work with Pat and Pam [https://www.smartpassiveincome.com/community/?via=pamela] * Want to Become a Pro like Pam - Click here to apply! [https://www.smartpassiveincome.com/pro/?via=pamela] * Pat Flynn - LinkedIn [https://www.linkedin.com/in/patflynn3/] * Pat Flynn - Instagram [https://www.instagram.com/patflynn/] * The Widest Net Book by Pamela Slim [https://pamelaslim.com/the-widest-net/]    Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn [https://www.linkedin.com/in/pamelaslim/]

052: Stand Out By Speaking Up: A Guide to Purposeful Self-Promotion with Lisa Bragg

“Bragging means to talk about ones’ success with pride. And my reframe is pride also means justified self love. And so that's where we can give ourselves that pat on the back and let the world know how we are and how we are of service.” ~ Lisa Bragg   In this episode of The Widest Net Podcast, Pam is joined by Lisa Bragg an expert in the art of self-promotion. As an award-winning journalist, entrepreneur, and consultant, Lisa has honed her skills in effective self-promotion. Her book, "Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion," [https://www.lisabragg.com/book] draws from her extensive career and research, providing insights and stories from professionals worldwide.  Lisa's expertise lies in helping individuals and leaders overcome the fear of bragging, build personal brands through storytelling, and document accomplishments for career growth. With her international perspective, Lisa delves into the nuances of gender and cultural biases in self-promotion, offering valuable strategies to enhance confidence and communication skills.   Here’s what you can expect from this episode:  * Learn about the art of self-promotion with effective strategies that could elevate your professional presence * Overcoming the fear of bragging and learning how to confidently showcase your accomplishments * Building a compelling personal brand through the power of storytelling that captivates and inspires * Learn the art of documenting accomplishments to propel your career growth * Navigate and overcome gender and cultural biases in self-promotion to thrive in your professional journey Remember we all need each other - life and work is better together.   Resources mentioned in this episode: * Lisa Bragg - Website [https://www.instagram.com/thatlisabragg] * Lisa Bragg - LinkedIn [https://www.linkedin.com/in/lisabragg/] * Lisa Bragg - Instagram [https://www.instagram.com/thatlisabragg] * Lisa Bragg's LinkedIn Article - Self-Promotion or Self-Destruction: A Response to Adam Grant [https://www.linkedin.com/pulse/self-promotion-self-destruction-response-adam-grant-lisa-bragg-jnovc/?trackingId=YVOotauaRF%2BSJdAAILpfUw%3D%3D] * Pam's Blog Post - Release Your Thor’s Hammer of Marketing Strength [https://pamelaslim.com/release-your-thors-hammer-of-marketing-strength/?inf_contact_key=58a9e96b59841e0bcc3783d9be4759b1b7af0999dac2af6212784c39e05d2aef] * The Widest Net Book by Pamela Slim [https://pamelaslim.com/the-widest-net/]   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn [https://www.linkedin.com/in/pamelaslim/]

051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti

“PR is about getting brands into the news media so that more people can know about you. The way that we think about it is more broad, it's more about what is your reputation and how does anyone in the outside world experience you as an individual, as a leader, an author or your business or brand.” ~ Caitlin Copple   In this episode of The Widest Net Podcast, Pam is bringing you a double dose of guests! Caitlin Copple and Holly Conti co-own Full Swing Public Relations, the leading agency serving small business owners from under-recognized communities. Full Swing, founded in 2019, specializes in helping BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly executed public relations strategies. With a strong emphasis on long-term results, their commitment to providing personalized, client-oriented services sets them apart, making them a trusted partner for small business owners looking to enhance their brand presence and reach.   Here’s what you can expect from this episode:  * Discover effective public relations strategies for small businesses  * Addressing the unique challenges faced by underrepresented entrepreneurs in the business world * Uncover the importance of a strong LinkedIn profile for PR and how it can enhance your business's reputation and reach * Explore the benefits of integrating PR with your overall marketing strategy  * Uncover the secrets of utilizing local media coverage to make a national impact Remember we all need each other - life and work is better together.   Resources mentioned in this episode: * Roadmap to a Million to Reach a Million People [https://fullswingpr.com/get-visible/]  * Full Swing Public Relations - Website [http://fullswingpr.com] * Full Swing Public Relations - Instagram [http://instagram.com/fullswingpr] * Full Swing Public Relations - LinkedIn [https://www.linkedin.com/company/fullswingpr/?viewAsMember=true%27] * Caitlin Copple - LinkedIn [https://www.linkedin.com/in/caitlincopple/] * Holly Conti - LinkedIn [https://www.linkedin.com/in/hollycaielloconti/] * Freebies from Full Swing Public Relations [https://fullswingpr.com/freebies/] * The Widest Net Book by Pamela Slim [https://pamelaslim.com/the-widest-net/]   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn [https://www.linkedin.com/in/pamelaslim/]

050: The Power of Inclusive Language with Dr. Suzanne Wertheim

“Inclusive language is language that is good at creating, building, deepening relationships, because it makes people feel seen, heard and valued, and it builds trust.” ~ Dr. Suzanne Wertheim   In this episode of The Widest Net Podcast, Pam is joined by distinguished linguistics expert, Suzanne Wertheim, Ph.D. Having obtained her doctoral degree from Berkeley, she transitioned from academia to establish Worthwhile Research and Consulting, leveraging her expertise in linguistic anthropology to address bias in workplace settings. Her comprehensive experience culminated in the publication of her book, "The Inclusive Language Field Guide", a testament to her dedication to promoting inclusive language and respectful communication in professional environments.  Suzanne's extensive work in global contexts and her commitment to bridging the gap between academia and practical application make her an authority in the realm of inclusive workplace language.   Here’s what you can expect from this episode:  * Dr. Wertheim’s 6 principles of inclusive language for a more harmonious workplace * Applying linguistics expertise to foster better communication and understanding * Addressing bias through language to create a more equitable environment * Revitalizing language for a richer and more diverse corporate culture * Implementing best practices for giving and receiving feedback to enhance team dynamics Remember we all need each other - life and work is better together.   Resources mentioned in this episode: * Book - The Inclusive Language Field Guide [https://www.worthwhileconsulting.com/inclusive-language-book] * Worthwhile Research & Consulting Website [https://www.worthwhileconsulting.com/] * Suzanne Wertheim - Website [https://www.suzannewertheim.com/] * Suzanne Wertheim - LinkedIn [https://www.linkedin.com/in/suzannewertheim-inclusivelanguageexpert/] * Worthwhile Language Newsletter [https://www.linkedin.com/newsletters/worthwhile-language-6942889525505388544/]  * The Widest Net Book by Pamela Slim [https://pamelaslim.com/the-widest-net/]   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn [https://www.linkedin.com/in/pamelaslim/]

049: Building Strong Financials to Scale Your Service Business or Non-Profit with Stephanie Skryzowski

“There is no judgment. It doesn't matter where you are coming from. If you have a negative account balance or if you have $300,000 in the bank, the principles are the same.” ~ Stephanie Skryzowski   In this episode of The Widest Net Podcast, Pam is joined by Stephanie Skryzowski [https://www.linkedin.com/in/stephanieskryzowski], the founder and CEO of 100 Degrees Consulting [https://100degreesconsulting.com/], who brings a wealth of expertise as a visionary chief financial officer dedicated to empowering nonprofit leaders. Specializing in nonprofit management and finance, Stephanie is deeply committed to helping nonprofits achieve financial stability and increase their impact. Her passion for educating leaders to understand, use, and communicate their numbers is evident in her creation of the online course “Master Your Nonprofit Numbers® [https://100degreesconsulting.com/nonprofitnumbers/]".  Stephanie's practical and strategic approach to financial management equips nonprofit leaders with the tools they need to make informed decisions and drive sustainable growth.   Here’s what you can expect from this episode:  * Learn to implement profit-first strategies for improved financial stability in your nonprofit organization * Discover the key financial metrics essential for driving business growth and making informed strategic decisions * Uncover effective strategies for overcoming financial challenges that are unique to nonprofit organizations * Gain insights into the fundamental differences between nonprofit and for-profit finances  * Explore financial management techniques tailored to nonprofit leaders to drive sustainable business growth Remember we all need each other - life and work is better together.   Resources mentioned in this episode: * 100 Degrees Consulting - Website [https://100degreesconsulting.com/] * Cash Flow Template [https://100degreesconsulting.com/cash-2/]   * Stephanie Skryzowski - LinkedIn [https://www.linkedin.com/in/stephanieskryzowski] * Stephanie Skryzowski - Instagram [https://www.instagram.com/stephanie.skry/] * 100 Degrees Consulting - Facebook [https://www.facebook.com/100degreesconsulting] * The Widest Net Book by Pamela Slim [https://pamelaslim.com/the-widest-net/]   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn [https://www.linkedin.com/in/pamelaslim/]