theMarketer Podcast

theMarketer Podcast Season 1 Episode 12: Could Loyalty Be the Missing Piece in Your Email Campaigns?

In this episode, we're excited to host Chad S. White, Head of Research at Oracle Digital Experience Agency and a renowned authority in email marketing. With a career marked by his role as the author of four editions of Email Marketing Rules and nearly 4,000 insightful posts and articles, Chad's expertise is unparalleled. He was also honored as the ANA’s 2018 Email Marketer Thought Leader of the Year. Chad delves into the integration of loyalty strategies with email marketing, offering actionable insights on how to blend customer loyalty efforts with email campaigns. He explores best practices for automation and the nuances of email automation, highlighting both the challenges and opportunities within email marketing. Additionally, Chad contrasts B2B and B2C email marketing strategies, providing a comprehensive look at how to optimize campaigns across different business models. Tune in to gain valuable insights from one of the top thought leaders in digital and email marketing! _______________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/ Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ ________________________________________________________________ Automated campaigns are immensely powerful, allowing brands to address points of friction and moments of opportunity in customer journeys. However, these are living, breathing campaigns that need regular attention to truly thrive.

theMarketer Podcast Season 1 Episode 11: Does Email Marketing Deliver the Highest ROI?

In this episode, we’re thrilled to welcome Kath, CEO of Holistic Email Marketing and a leading authority in email marketing.  With 26 years of experience and the 2021 ANA/EEC Email Marketers Thought Leader of the Year award, Kath is also the author of the best-selling book “Holistic Email Marketing.”  She delves into the power of A/B testing, automation, and persuasive copywriting, offering valuable insights on how to enhance your email marketing strategy. Discover how these techniques can optimize your campaigns and drive substantial results.  Tune in to learn from one of the industry’s foremost experts! _______________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp [https://www.youtube.com/@themarketerapp] Find more about our podcast on: https://themarketer.com/ [https://themarketer.com/]  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ [https://www.linkedin.com/company/themarketerapp/]  ________________________________________________________________ Kath Pay is a renowned expert in email marketing and the CEO of Holistic Email Marketing. With a career spanning over two decades, Kath is celebrated for her innovative approach to email strategy, including A/B testing, automation, and crafting compelling copy. She is a sought-after speaker and consultant, known for her ability to help businesses refine their email marketing practices and achieve outstanding results. Kath’s holistic perspective and deep industry knowledge make her a leading voice in the field.

theMarketer Podcast Season 1 Episode 10: Will AI Replace Email Marketers?

In this special episode of our podcast, we welcome Dan Oshinsky, founder of Inbox Collective and former Director of Newsletters at The New Yorker and BuzzFeed, Dan knows how to build loyal audiences through email. Join us as Dan shares his thoughts on AI in email marketing, tips for crafting effective calls to action, and whether you can transform your email list into a business. We’ll also discuss what to avoid when sending political email campaigns, how to manage domain reputation, and much more! Don’t miss this episode filled with actionable tips and expert advice from Dan on turning email marketing into a pivotal element of your digital strategy. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp [https://www.youtube.com/@themarketerapp] Find more about our podcast on: https://themarketer.com/ [https://themarketer.com/]  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ [https://www.linkedin.com/company/themarketerapp/]  ________________________________________________________________ Dan Oshinsky is the founder of Inbox Collective. With extensive experience as the former Director of Newsletters at both The New Yorker and BuzzFeed, Dan specializes in helping news organizations, non-profits, and indie newsletters build loyal audiences and convert them into subscribers, members, or donors.

theMarketer Podcast Season 1 Episode 9: Transforming Subscribers into Revenue

In this episode, Luc shares his deep insights into the world of email marketing and its crucial role in driving revenue. Don't miss this episode where you'll learn: * How to effectively track email marketing attribution and understand its impact on overall sales. * The importance of customer journey mapping in different markets and industries. * Strategies for engaging dormant email subscribers without overwhelming your audience. * Best practices for lead generation through email marketing, including the role of pop-ups. * Techniques for maintaining clean email lists and improving deliverability rates. * Tips for segmenting your audience based on behavior and demographics to enhance personalization. Join us as Luc de Bruin dives deep into the essential elements of email marketing, from understanding customer touchpoints to maximizing the effectiveness of your campaigns. Discover actionable strategies for tracking attribution, engaging subscribers, and driving conversions! Luc is an experienced email marketing specialist, known for helping brands leverage email to achieve significant growth. With a keen understanding of customer behavior and market dynamics, he empowers businesses to make data-driven decisions that boost their revenue. ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approahttps://www.youtube.com/watch?v=wEdM0BERlVEch and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp [https://www.youtube.com/@themarketerapp] Find more about our podcast on: https://themarketer.com/ [https://themarketer.com/]  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ [https://www.linkedin.com/company/themarketerapp/]  ________________________________________________________________ Luc de Bruin is a dedicated email marketing specialist, passionate about helping brands unlock the full potential of their email campaigns. He has successfully managed email marketing for high-revenue brands and built a team of specialized freelancers to deliver exceptional results. Recognized for his innovative strategies and data-driven approach, Luc is committed to empowering businesses to enhance their email marketing effectiveness.

theMarketer Podcast Season 1 Episode 8: Master Email Deliverability

Don't miss this episode where you'll learn: * The importance of SPF, DKIM, and DMARC for email deliverability. * How to maintain clean email lists and keep user engagement high. * Effective techniques for warming up new and tarnished email lists. * Identifying and avoiding different types of spam traps. * Understanding hard and soft bounces and their implications. * How email can be a two-way communication channel to boost customer satisfaction. * The benefits of segmenting email lists based on user behavior and demographics. * Personalization strategies to improve email open rates and deliverability. Join Matthew as he dives deep into the crucial technologies for email deliverability—including SPF, DKIM, and DMARC. Discover how to keep your emails out of spam folders and ensure they reach your audience! Learn about the importance of clean lists, engagement, and the art of warming up your email lists. Plus, Matthew shares invaluable tips on segmenting and personalizing your emails for maximum impact. Matthew Vernhout is the Principal Email Advisor at Email Industries, where he offers guidance and consulting to clients. He serves as Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org), Communications Chair at the AuthIndicators Working Group (BIMIGroup.org), and Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). Additionally, he is the founder of the Canadian Email Summit (emailsummit.ca) and the EmailDojo (emaildojo.io). ________________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp [https://www.youtube.com/@themarketerapp] Find more about our podcast on: https://themarketer.com/ [https://themarketer.com/]  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/ [https://www.linkedin.com/company/themarketerapp/]  ________________________________________________________________ Matthew is dedicated to combating email challenges and leading industry initiatives. He also holds prominent roles as Chairperson Emeritus at ANA's Email Experience Council and as a Board member for VGETS.games. Recognized as the 2019 EEC Thought Leader of the Year, Matthew frequently shares his expertise at global conferences and through his blog.