Trial to Paid – SaaS Journeys to $1K MRR and Beyond

Shervin Koushan (AnyTracker): $800 MRR from 10K Freemium Users – Time to Experiment With Pricing?

In this episode of the Trial to Paid podcast, Shervin Koushan discusses the development and success of his versatile app, AnyTracker, which allows users to track various metrics from any website. Shervin outlines his guiding principles for creating successful apps and shares how his personal coding journey from high school to studying robotics at university influenced his work. He highlights the app's broad appeal, user growth, and revenue model, while also touching on business challenges and future aspirations. Shervin emphasises the importance of continuous improvement, user feedback, and the potential to tap into new markets. The episode provides valuable insights for aspiring app developers and entrepreneurs. Chapters 00:00 Introduction and Welcome 00:16 Guiding Principles for Building Products 01:10 Shervin's Coding Journey 02:52 The Creation of AnyTracker 06:38 How AnyTracker Works 10:49 Market and User Insights 17:59 Business Model and Pricing 18:53 Revenue Insights and Pricing Strategies 19:43 Freemium Model and User Base 21:20 Marketing Efforts and User Acquisition 24:34 Lessons Learned and Future Plans 28:11 Scaling and Monetization Goals 30:31 Partnerships and Team Dynamics 32:03 Balancing Day Job and Side Projects 32:57 Final Thoughts and Advice for Founders Shervin's Links AnyTracker [https://anytracker.app]: https://anytracker.app LinkedIn [https://linkedin.com/in/shervin-koushan-907917192/]: https://linkedin.com/in/shervin-koushan-907917192/ X [https://x.com/koushanshervin]: https://x.com/koushanshervin Instagram [https://instagram.com/_shervinkoushan_]: https://instagram.com/_shervinkoushan_ Rob's Links Trial to Paid [https://trialtopaid.io/]: https://trialtopaid.io LinkedIn [https://linkedin.com/in/rbdmorgan]: https://linkedin.com/in/rbdmorgan X [https://x.com/rbdmorgan]: https://x.com/rbdmorgan ----- Music: "Nightfall" by OlexandrMusic [https://soundcloud.com/olexandrmusic] (https://soundcloud.com/olexandrmusic)

Martin Rue (LangSesh): From Engineering Manager to Purpose-Driven SaaS Nomad

In this episode of the Trial to Paid podcast, Rob Morgan welcomes Martin Rue, the founder of LangSesh, to discuss his journey from a lifelong passion for languages and software engineering to creating an innovative language learning tool. Martin shares his guiding principles for building products, the importance of honesty and doing meaningful work, and his unique path as a digital nomad in Southeast Asia. The conversation delves into LangSesh's development, including challenges, technological choices, and the essential feedback loop with users. Martin also emphasises the significance of aligning personal interests with entrepreneurial projects, fostering a fulfilling and sustainable work-life balance. This episode is packed with insights on innovation, user-centered design, and maintaining motivation in the startup world. Chapters 00:00 Welcome and Introduction 00:17 Guiding Principles in Product Design 01:06 The Importance of Helping Others 02:31 Building for Yourself and Finding Your Market 03:21 Discussing LangSesh 03:49 Early Coding Journey 08:14 The Fascination with Languages 13:05 Discovering Esperanto 20:03 Entrepreneurial Journey and Side Projects 25:11 Challenges and Lessons Learned 27:46 Transition to Digital Nomad Life 31:49 Cutting Costs and Saving Time: Our Move to Vietnam 33:32 Living Off Savings: The Reality of Our Journey 35:11 The Ups and Downs of Life in Vietnam 39:23 Introducing LangSesh: A New Language Learning Tool 40:34 LangSesh Features and User Experience 43:40 Challenges and Iterations: Improving LangSesh 49:01 The Journey of Building LangSesh 57:45 Validating and Launching LangSesh 01:05:06 Feedback and Iteration 01:06:13 Shipping Updates and Pricing Changes 01:08:09 Challenges and Early Signals 01:10:02 Marketing and Community Engagement 01:14:24 Tech Stack and Development Philosophy 01:19:53 Wins and Learnings 01:26:13 Future Vision and Advice for Founders 01:35:09 Final Thoughts and Contact Information Martin's Links LangSesh [https://langsesh.com]: https://langsesh.com LinkedIn [https://linkedin.com/in/martinrue/]: https://linkedin.com/in/martinrue/ X [https://x.com/martinrue]: https://x.com/martinrue Rob's Links Trial to Paid [https://trialtopaid.io/]: https://trialtopaid.io LinkedIn [https://linkedin.com/in/rbdmorgan]: https://linkedin.com/in/rbdmorgan X [https://x.com/rbdmorgan]: https://x.com/rbdmorgan ----- Music: "Nightfall" by OlexandrMusic [https://soundcloud.com/olexandrmusic] (https://soundcloud.com/olexandrmusic)

Jerad Maplethorpe (Hypertxt): From $3K to $2K MRR and Back Again – What I Learned From Churn

In this episode of the Trial to Paid podcast, Rob Morgan chats with Jerad Maplethorpe, founder of Hypertxt, an AI-driven SEO article writing tool. Jerad shares his journey from ideating and building projects to focusing on creating profitable businesses. He delves into his guiding principles, his background in writing and web development, and the evolution of Hypertext. The conversation covers the successes and challenges Jerad faced, including targeting the right audience, pricing strategies, and the importance of user feedback. Despite facing hurdles such as churn and shifting user behaviour, Jerad highlights his ongoing passion for building products and his current work on a new tool aimed at simplifying the creation of newsletters. The episode is packed with valuable insights for aspiring founders, especially those interested in bootstrapping and indie hacking. Chapters 00:00 Introduction and Welcoming Jerad 00:18 Guiding Principles in Business 01:19 Discussing SaaS Product Hypertext 01:43 Jerad's Background and College Days 03:12 Early Web Development and Projects 05:12 First Successful Product: Narrow 08:11 Challenges and Lessons Learned 09:19 Introduction to Hypertext 10:49 Target Audience and User Experience 23:18 Validation and Market Fit 25:58 Competitors and Market Position 31:27 Business Progress and Future Plans 39:42 Understanding Customer Profiles 40:01 The Benefits of Structured AI Tools 42:10 Challenges in Marketing and Conversion 42:49 Initial Trials and Marketing Strategies 46:38 Building and Iterating the Product 50:39 Tech Stack and Development Insights 52:28 Key Wins and Learning from Failures 01:01:27 Future Plans and Philosophies 01:07:45 Advice for Aspiring Founders Jerad's Links Hypertxt [https://hypertxt.ai]: https://hypertxt.ai NewsletterOps [https://newsletterops.ai]: https://newsletterops.ai LinkedIn [https://linkedin.com/in/maplethorpe/]: https://linkedin.com/in/maplethorpe/ X [https://x.com/maplethorpej]: https://x.com/maplethorpej Rob's Links Trial to Paid [https://trialtopaid.io/]: https://trialtopaid.io LinkedIn [https://linkedin.com/in/rbdmorgan]: https://linkedin.com/in/rbdmorgan ----- Music: "Nightfall" by OlexandrMusic [https://soundcloud.com/olexandrmusic] (https://soundcloud.com/olexandrmusic)

Mo Rassam (LiGo): From "Chief Failure Officer" to $5K MRR Helping B2B Teams Win on LinkedIn With AI

In this episode of the Trial to Paid podcast, Rob Morgan chats with Mo Rassam, co-founder of LiGo, about the journey of building and growing AI-powered products and businesses. Mo shares guiding principles that have helped in shaping his career and startups, particularly around leveraging AI for automation and maintaining lean operations. The conversation touches upon the inception of LiGo, a full-stack LinkedIn automation tool aimed at optimizing LinkedIn content for various user segments like founders, agency owners, and independent consultants. Mo also delves into the evolution of his programming passion, initial coding experiences, and his venture into artificial intelligence and product development. The episode covers the significance of rapid prototyping, validation processes, SEO strategies using AI, and the challenges of differentiating LiGo in a competitive market. Mo emphasizes the importance of starting early in the tech field, the necessity of building quality products, and effectively leveraging multiple acquisition channels including Medium and Reddit. Lastly, future aspirations for LiGo and the broader company vision are outlined, providing listeners with valuable insights into startup growth and AI integration. Chapters 00:00 Welcome and Introduction 00:14 Guiding Principles in Business 00:55 The Philosophy of AI in Business 02:54 Journey into Coding and Early Career 07:29 Founding Antimatter and Transition to LiGo 10:41 Developing LiGo: Challenges and Strategies 12:51 LiGo's Target Audience and Market Fit 15:58 Product Features and Compliance 24:49 Business Progress and Future Plans 30:26 SEO and User Acquisition Strategies 31:00 Addressing Customer Churn and Product Stickiness 33:24 Paid Acquisition Experiments 35:00 Building the MVP and Team Dynamics 38:55 Effective Marketing Channels 46:12 Challenges with LinkedIn 50:02 Future Goals and Vision 59:00 Advice for Aspiring Founders Mo's Links LiGo [https://ligo.ertiqah.com]: https://ligo.ertiqah.com LinkedIn [https://linkedin.com/in/muhammad-rassam/]: https://linkedin.com/in/muhammad-rassam/ Rob's Links Trial to Paid [https://trialtopaid.io/]: https://trialtopaid.io LinkedIn [https://linkedin.com/in/rbdmorgan]: https://linkedin.com/in/rbdmorgan ----- Music: "Nightfall" by OlexandrMusic [https://soundcloud.com/olexandrmusic] (https://soundcloud.com/olexandrmusic)

Bill Yang (Rybbit): From “Too Dumb to Code” to $1.6K in 35 Days

In the very first episode of Trial to Paid, Rob Morgan chats with Bill Yang, the indie hacker behind Rybbit — a privacy-focused, open-source web analytics platform that hit $1.6K in revenue just 35 days after launch. Bill shares how he went from thinking he was “too dumb to code” in high school to building a high-traffic gaming analytics site (1.5M sessions/month) and then leveraging that experience to launch Rybbit. We dive into his origin story, why he chose open source, how he engineered a viral launch with zero ad spend, and what he’s learned along the way — including smart moves like embedding a live demo directly into his landing page. If you're into indie hacking, open source, or bootstrapping SaaS from scratch, this one’s packed with real talk and tactical insights. Chapters 00:00 Welcome to the Trial to Paid Podcast 00:21 Guiding Principles for Building Products 03:45 The Journey to Becoming a Coder 12:30 Early Entrepreneurial Ventures 14:24 Building Tomato.gg 19:10 Introducing Rybbit: A Google Analytics Alternative 23:36 Rybbit's Market Position and Competitors 28:18 Differentiating Through Design 29:18 Building the Marketing Site 30:08 Using AI Tools in Development 30:56 Launching the Product 33:10 Technical Stack and Frameworks 35:14 Open Source Strategy 42:50 Marketing and Promotion 50:12 Reflections and Future Plans 57:31 Advice for Aspiring Developers Bill's Links Rybbit [https://rybbit.io]: https://rybbit.io Tomato.gg [https://tomato.gg]: https://tomato.gg X [https://x.com/yang_frog]: https://x.com/yang_frog LinkedIn [https://www.linkedin.com/in/bill-yang-/]: https://www.linkedin.com/in/bill-yang-/ Rob's Links Trial to Paid [https://trialtopaid.io]: https://trialtopaid.io LinkedIn [https://linkedin.com/in/rbdmorgan]: https://linkedin.com/in/rbdmorgan ----- Music: "Nightfall" by OlexandrMusic [https://soundcloud.com/olexandrmusic] (https://soundcloud.com/olexandrmusic)