Welcome Disruption

Redefining Talent & Possibility: Building a Workforce Where Every Ability Belongs

What if solving the senior living staffing crisis didn’t require reinventing care – but rethinking who we invite into the workforce? In this episode of Welcome Disruption, we’re joined by Elyse Forbush, Director of Employment & Community Development at Run the Gamut in Boston. Elyse shares her journey from hospital operations to building inclusive employment pathways for neurodivergent adults – and why skills-based hiring, hands-on interviews, and meaningful job paths are the future of aging services. We explore how inclusive hiring isn’t about accommodation or charity – it’s about matching real skills to real roles. From dining and housekeeping to facilities and front desk support, Elyse explains how senior living communities can fill workforce gaps while creating richer, more connected, intergenerational environments. You’ll hear: * Why traditional interviews fail great candidates * How skills-based hiring improves retention and culture * The power of warm handoffs and supported onboarding * How inclusive employment benefits both staff and residents * Why neurodiversity already exists in senior living – whether we acknowledge it or not This conversation challenges assumptions, dismantles myths, and offers a practical, human-centered roadmap for building a workforce where every ability belongs.

Resident Referrals, Revenue & the Boomer Backfill Problem

In this episode of the WelcomeDisruption Podcast, Adrienne Mansfield is joined by Mike Brindley, VP of Solutions Advisors and a national voice for senior living strategy that actually moves census.From outdated referral flyers to empty waitlists and expansion projects with no backfill plan – this episode pulls no punches. Mike and Adrienne explore:• Why referral programs fail (and how to fix them!)• Building resident ambassador programs that drive trust• Turning waitlists into engagement pipelines• How Boomers are changing the sales process—forever• Small revenue streams that make a big differenceWhether you're an executive director, sales counselor, or strategist, this conversation will leave you questioning the way your community earns trust and drives growth.➤ ADage Trend Guide mentioned in the episode: www.ADageMarketingGroup.com/resources➤ Learn more about Mike Brindley: www.SolutionsAdvisors.com🔔 Don’t forget to subscribe to the podcast for future episodes where we challenge the usual suspects in senior living marketing.#SeniorLivingMarketing [https://www.youtube.com/hashtag/seniorlivingmarketing] #ResidentReferrals [https://www.youtube.com/hashtag/residentreferrals] #BoomerBuyers [https://www.youtube.com/hashtag/boomerbuyers] #WelcomeDisruption [https://www.youtube.com/hashtag/welcomedisruption] #SalesStrategy [https://www.youtube.com/hashtag/salesstrategy] #OccupancyGrowth [https://www.youtube.com/hashtag/occupancygrowth]

Changing the Culture of Care - A Conversation with James Lee of Bella Groves

On this episode of Welcome Disruption, we’re joined by James Lee, CEO of Bella Groves – a senior living leader challenging conventional thinking about dementia care and organizational culture. James shares how Bella Groves prioritizes human-centered design, redefines success in memory care, and embraces emotional intelligence as the core of leadership.Adrienne Mansfield, cofounder of ADage Marketing Group, sat down with James Lee, CEO of Bella Groves, to explore the future of dementia care. James brings a deeply personal and professionally informed lens to rethinking the aging experience to the conversation…from the language we use, to the systems we design, to the relationships that define care.Discover the shared insights on how culture transformation, compassionate leadership, and forward-thinking design can reshape the resident experience AND the workforce experience too! Tune in to this episode for insights on caregiver support, culture change, and why redefining success in memory care starts with humanity – not perfection.#DementiaCare [https://www.youtube.com/hashtag/dementiacare] #SeniorLiving [https://www.youtube.com/hashtag/seniorliving] #BellaGroves [https://www.youtube.com/hashtag/bellagroves] #MemoryCare [https://www.youtube.com/hashtag/memorycare] #AgingExperience [https://www.youtube.com/hashtag/agingexperience] #JamesLee [https://www.youtube.com/hashtag/jameslee] #CaregiverSupport [https://www.youtube.com/hashtag/caregiversupport] #InnovativeCare [https://www.youtube.com/hashtag/innovativecare] #SeniorCareLeadership [https://www.youtube.com/hashtag/seniorcareleadership] #CultureChange [https://www.youtube.com/hashtag/culturechange] #WelcomeDisruptionPodcast [https://www.youtube.com/hashtag/welcomedisruptionpodcast]

Optimizing Senior Living Sales with Data-Driven Strategies & Lead Management

How many leads are slipping through the cracks? In this episode of WelcomeDisruption, Rachel Keller of Serviam joins Adrienne Mansfield to discuss the power of centralizedsales, lead management, and first-party data in senior living. From lost leads to financial qualification, learn how Serviam is helping providers streamline operations, convert more leads, and improve sales efficiency. Plus, hear how their new merger is shaping the future of senior housing engagement.   🔹 Why missed calls = missed revenue 🔹 How financial advocacy supports conversions 🔹 Centralized sales teams: The next big trend in senior living   Tune in for expert insights on optimizing the customer journey and ensuring no lead is left behind!   #SeniorLiving [https://www.youtube.com/hashtag/seniorliving] #SalesOptimization [https://www.youtube.com/hashtag/salesoptimization] #LeadManagement [https://www.youtube.com/hashtag/leadmanagement] #WelcomeDisruption [https://www.youtube.com/hashtag/welcomedisruption]

Orchestrating Excellence - How LivNow Relocation Simplifies Senior Moves

Navigating a senior move can be overwhelming, but it doesn’t have to be. In this episode of WelcomeDisruption, Adrienne Mansfield sits down with Maureen Longoria, co-founder of LivNow Relocation, to explore how their concierge-level service is revolutionizing the transition to senior living. From downsizing and emotional support to vetted service providers and cutting-edge technology, LivNow is redefining the relocation experience. Learn how their approach is expediting move-ins, increasing resident satisfaction, and easing the burden on families and communities alike.