Women in Leadership - A Podcast Series by LANDED

Leveraging Marketing Strategies for Business Growth and Diversity

Discover insights into marketing and leadership with Christina Clarke, Chief Marketing Officer at BAMarketing Co. The conversation centers around the concept of the impostor phenomenon and its impact on women in leadership, especially in the food service industry. Christina shares her journey from operations at Taco Bell to high-level marketing roles, emphasizing the importance of identifying and nurturing potential in employees. The discussion also covers the essential balance between brand purity and general management in marketing, highlighting strategies for creating impactful and culturally integrated marketing campaigns.

Driving DE&I Change: Effective Strategies in Hospitality Leadership

Explore the transformative power of diversity, equity, and inclusion (DE&I) within the hospitality industry. In this episode, Pamela Williams, Senior Director of Training at Krystal Restaurants, and Marshell Richards, Director of Franchise Field Operations at Zaxby's, discuss the importance of authentic leadership, the benefits of diverse perspectives, and the role of inclusive practices in creating a thriving workplace culture. Learn about actionable strategies and initiatives that have successfully fostered more equitable and inclusive environments, driving both employee satisfaction and business success.

Leveraging Marketing Opportunities for Success

Learn from Nichole Robillard, Chief Marketing Officer of Smokey Bones, as she shares her strategies for capitalizing on marketing opportunities in the hospitality industry. Nichole discusses her transition from an agency background to leading marketing for Smokey Bones, emphasizing the importance of local engagement, creative partnerships, and testing new ideas. She provides insights into successful campaigns like the Robert Irvine collaboration and a unique event with Red Bull, highlighting the impact of these initiatives on brand visibility and sales. Nichole also underscores the significance of internal collaboration and delivering consistent, high-quality customer experiences.

Transforming Customer Experience: Taziki's Marketing Strategies

Dive into the dynamic marketing strategies that have propelled Taziki's Mediterranean Cafe to success. Julie Wade, Head of Marketing, shares insights on leveraging innovative promotions, adapting to consumer trends, and the significance of exceptional customer service. Discover how Taziki's balances tradition with modern culinary demands, the impact of third-party delivery on brand perception, and the unique in-store experience designed to foster customer loyalty and engagement.

The Evolution of Restaurant Marketing and Leadership

Brandy Blackwell, VP of Marketing at Another Broken Egg Cafe, discusses her career journey, highlighting key experiences from her roles at Tijuana Flats, Focus Brands, and Duncan. She emphasizes the importance of cross-functional collaboration, seizing marketing opportunities, and understanding customer needs. Brandy shares insights on successful campaigns, the impact of digital transformation, and strategies for balancing work-life dynamics. She also talks about fostering a supportive workplace culture and the significance of mentorship in advancing women's leadership in the industry.