You Did What !?

You Did What! - Sheri, Jim, Min & Keenan - 9/3/25

The band is back together! After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements. * Cracker Barrel and American Eagle get free PR * Lego sees record sales - pre-tariff bump, great marketing and adulting * Meanwhile...25,000 show up for the Pokemon World Championships * Kraft Heinz splits into two companies - one looking for growth, one managing declines * eBay is 30?! * Pickles are a craze in 2025 * AI fallout - the return of the in-person job interview ... and blue books? * The Tush-Push has an official sponsor! * ... and more! Enjoy!

You Did What! - Sheri & Jim - 7/15/25

A summer cornucopia of topics. Mahjong - fountain of youth? Retail experiences - Ulta, Printemps Gap resurgence Gen Z co-buying homes Converse "Chuck Taylors" 2026 Super Bowl ads - $8million for 30 seconds Live Music Concerts Waymo coming to Philly

You Did What!? - 5-27-25 - Sheri & Jim - wow!

Thank you to brand marketers for providing us with so many interesting topics for the podcast. Mattel - adult clubs and family theme parks HBO - admits they were wrong (and YDW was right!) Mattress national holiday More experiential marketing - Comcast AI ads, hallucinations and desire to be an influencer Nike slinks back into Amazon McDonald's pursues the late night consumer Movies - MI7 and wait for it... the Whac-a-mole movie

You Did What! - Dave Allan - 4/24/25

We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph University in Philadelphia. We were very glad to have him join the podcast and share his experiences working with well-known brands on using sound to enhance branding - from memorable tones to incorporating popular songs in ads. Thanks, Dave. This episode definitely went to 11 ! Dr. Allan's website and link to his podcast: https://marketingmusicology.com/ [https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmarketingmusicology.com%2F&data=05%7C02%7Cjim.thompson%40temple.edu%7Ce2ba3a673b6b4b06f0fa08ddd84e183c%7C716e81efb52244738e3110bd02ccf6e5%7C0%7C0%7C638904552408525096%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=elmhsLJwuuDZMghlV87gbPoitHaO%2FaL8%2Bi4gUHHxCio%3D&reserved=0]

You Did What! - Cynthia St. Pierre - 5/8/25

An enthusiastic welcome to Cynthia St. Pierre, from MassMutual Greater Philadelphia*. Cynthia’s LinkedIn profile headline is as a “Creator of Extraordinary Opportunities”. And indeed that infectious enthusiasm makes it easy to see why she has been so successful. She shared her winding but always upward path that is a great lesson for the 80% of us who have strong aspirations but always don’t know exactly what we want to do early in our careers. Cynthia’s role is a blend of B2B and B2C, working with hundreds of internal clients to drive business with a consumer target group in a very competitive marketplace. She offered sound advice on how to effectively utilize Social Media. And finally, it was great to hear how Cynthia is mentoring the next generation of women in business. Enjoy! *Local firms are sales offices of Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and are not subsidiaries of MassMutual or its affiliated companies.