ZopTalk

Dial ‘G’ for Engagement: Why Adding Games to Speed Dial Slots is a Hit with Users

“Content such as games and quizzes on speed dial slots of any digital product see fantastic results. We see a lot of users clicking on the icons of Gamezop to play.” Nikunj Soni, Affinity        Segments: 02:00 – Affinity was one of the earliest ad tech companies in India 05:00 – Helping publishers earn incremental revenue of up to 70-80%   07:00 – Algorithms that identify the right inventory for the advertiser 08:30 – Assigning speed dial slots to Gamezop was a game changer for user engagement     10:00 – Direct advertisers want gamification of ads 10:40 – ‘Refresh’ ads within games to earn more revenue   14:00 – A word for companies that invested in cookie-less solutions 17:00 – How publishers can leverage their data to optimize ad monetization

Gaming Gold Rush: Why You Must Add Games to Your Product

“Gaming is going to take a lion’s share of the digital advertising business... a dedicated games section within any platform is a must for additional revenue.” Piyush Kumar, Co-Founder & CEO, Rooter. Segments: 01:53 – Rooter’s journey began with a vision to connect sports fans 07:30 – Timing the shift to game streaming from a sports social network 10:15 – Importance of in-house development in game streaming business 14:30 – Role of multiple channels in company’s revenue mix 18:50 – Why right partners matter for any business 20:18 – Rooter users clocked 8M+ minutes on HTML5 games in under a year 20:50 – Up to 50% Rooter users visit the Gamezop-powered casual gaming section   23:00 – Generating $3 eCPM through Gamezop for Indian users

From Print to Play: Why are News Platforms Adding Games

“We see people reading two news articles, and then spending an hour playing games,” Radhika Shukla, AVP at Times Internet, guides product managers on the finer aspects of user engagement. Segments: 01:30 – Building on 180 years of ‘Times of India’ legacy   08:05 – Decoding the three crucial cogs of news media 10:00 – Content is King and this format is Queen 12:30 – Navigating ethical tightropes in news moderation 15:30 – Metamorphosis of news platforms into diverse content destinations 17:15 – Rules of user engagement   21:00 – The secret weapon for content products: Games 24:30 – Round up