Advertising: Who Cares?

How much adtech does the industry really need? With Alessandro de Zanche

There's probably not anyone alive who could give you a full inventory of the adtech ecosystem, with new providers and approaches popping up seemingly every day. Our guide through that thicket is consultant Alessandro de Zanche. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Does the agency business model need to be reimagined? With Michael Farmer

There's perhaps no-one in the world who's thought more about advertising agency business models than Michael Farmer. He quite literally wrote the book on the subject, with Madison Avenue Manslaughter and its recent sequel Madison Avenue Makeover. Today, we talk to Michael about what he sees ahead for the agency world. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Does adland have a perception problem with younger talent? With Crispin Reed

As part of the Advertising: Who Cares? project, consultant Crispin Reed conducted research into young people's attitudes to advertising, with some surprising (and, for the business, alarming) results. Here, we look at the findings and what the biz can do about them. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research

Measuring reach, viewability, effectiveness and just about everything else has become a huge business in advertising, with a dizzying array of practitioners and approaches. In this episode, with Route Research's Denise Turner we ask how to separate the wheat from the chaff, and how the industry can get better at joining the dots between all those practitioners. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

In the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities? ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.