S1E13 | Building Verde: ESG Data, Lloyd’s Capacity, and MGA Discipline feat. James Pallett
ESG has become one of the most loaded terms in business.
Some hear it and think politics.
Some hear it and think corporate window dressing.
James Pallett hears something else entirely:
A better way to underwrite risk.
In this episode of Age of the MGA, James Pallett, Co-Founder of Verde Underwriting, joins Doug, Dylan, and Peter to unpack how Verde is building a specialty financial lines MGA around ESG data, Lloyd’s capacity, emerging risk, and disciplined underwriting.
The key distinction: Verde is not using ESG as a marketing label.
They are using it as a risk signal.
James explains how ESG-related data can help reveal the quality of a company’s risk management, improve speed of decision, sharpen underwriting appetite, and prevent the broad-brush underwriting mistakes that often cause good risks to get missed.
The conversation also gets into one of the most important topics for any MGA founder thinking beyond one market: Lloyd’s coverholder status.
WHAT THIS EPISODE COVERS
- How Verde uses ESG data as an underwriting edge
- Why ESG does not mean only writing “green” businesses
- How better risk signals can lead to faster underwriting decisions
- Why Lloyd’s coverholder status matters for global MGA growth
- What makes the coverholder process valuable, complex, and time-consuming
- How Verde is approaching emerging risks like digital assets, fraud, social engineering, and intangible asset protection
- Why insurance can unlock capital, financing, and business growth
- The founder story behind leaving established underwriting careers to build Verde
There is also a valuable lesson here for founders:
The best MGA businesses are rarely built around broad ambition alone.
They are built around a sharp thesis.
A specific market view.
A clear underwriting advantage.
And the discipline to say yes and no faster than everyone else.
ABOUT THE GUEST
James is the Co-Founder of Verde Underwriting, a Lloyd’s coverholder focused on specialty risk and financial lines.
Verde was founded in 2023 by James Pallett and James Reynolds after they identified an opportunity to use ESG data as a genuine underwriting edge.
The business focuses on complex and emerging risk areas, including financial lines, management liability, crime, fraud, digital assets, and intangible asset protection.
CONNECT WITH JAMES
James Pallett:
https://www.linkedin.com/in/james-pallett-904809197/
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CONNECT WITH THE HOSTS
Doug Ver Mulm:
https://www.linkedin.com/in/douglasvermulm/
Dylan Brand:
https://www.linkedin.com/in/dylanbrand/
Peter Tilbrook:
https://www.linkedin.com/in/peter-tilbrook-50832336/
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This conversation is a useful look at how a modern specialty MGA can build around a clear underwriting thesis, a focused product strategy, and the right capacity infrastructure.
Verde’s approach is a reminder that differentiation is not just about having a niche. It is about having a clear view of risk, the data to support that view, and the operating discipline to make better underwriting decisions.
For MGA founders, operators, capacity partners, and brokers, this episode offers a practical look at what it takes to build a specialty insurance business with credibility, focus, and long-term staying power.