How Oreoluwa Shonibare Built WiiCreate: 8+ Years of People, Relationships & Growth
What does it take to build a business that lasts?
In this episode, I sit down with Oreoluwa Shonibare, Co-Founder and CEO of WiiCreate, to unpack the lessons he's learned from over 8 years of building a business in Nigeria.
We talk about the power of relationships, earning trust, growing through referrals, navigating a co-founder exit, finding the market before building, and staying consistent through economic uncertainty.
Oreoluwa shares candid insights on entrepreneurship, people, leadership, customer acquisition, and the realities of building a company from the ground up. He also reflects on the opportunities within Nigeria's merchandising industry and what he would do if he were starting over today with ₦1,000,000.
Whether you're a founder, creative, freelancer, operator, or someone building something meaningful, this conversation offers practical lessons on growth, resilience, and playing the long game.
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Connect with Oreoluwa Shonibare: https://www.instagram.com/amb.ore/ [https://www.instagram.com/amb.ore/]
Connect with Joshua Olaniyi: https://www.instagram.com/amazinggjosh/ [https://www.instagram.com/amazinggjosh/]
WiiCreate: https://wiicreate.com/ [https://wiicreate.com/]