Andy Austin - Scaling Newsletters and Consumer Businesses

Tom Allen - How to build, grow and monetize an AI B2B newsletter

In this episode, we sit down with the founder of The AI Journal, a leading B2B tech and AI newsletter boasting over 100,000 monthly readers and 2 million monthly social views. With four years of newsletter-building experience, our guest takes us through the evolution of The AI Journal—from its early vision to its current success. We explore the strategies behind gaining the first 1,000 subscribers, navigating monetization challenges, and standing out in a sea of AI content. Discover the biggest lessons learned about growth and revenue, how to avoid common newsletter pitfalls, and what’s next for this thriving publication.  Where to find Tom: • LinkedIn:  https://www.linkedin.com/in/tom-allen-515058b7/?originalSubdomain=uk • Twitter https://x.com/tom_aij Newsletter:  https://t.co/pdscwAcbVF [https://t.co/pdscwAcbVF] — Where to find Andy Austin: Newsletter Growth Agency: Adsora.com • X:  https://x.com/andyaustinads [https://x.com/andyaustinads] • LinkedIn:  https://www.linkedin.com/in/andyaustinadsora/ [https://www.linkedin.com/in/andyaustinadsora/] • Newsletter:  https://positiveuniteconomics.com/subscribe [https://positiveuniteconomics.com/subscribe] — For inquiries about sponsoring the podcast, email: andrew@adsora.com [andrew@adsora.com]

Adriana Tica - How to Grow And Monetize a B2B marketing newsletter

Join us for an insightful conversation with Adriana Tica, a marketing strategist with over 18 years of experience and one of Semrush’s Top 100 Content Marketing Influencers. In this episode, Adriana shares her journey of running “Strategic AF,” a newsletter crafted for business owners seeking sustainable marketing strategies that deliver lasting value—no hacks or bro marketing here! We dive into her secrets for consistently publishing every week for 100 weeks, growing and monetizing her newsletter, and spotting future-proof marketing trends for 2025. Where to find Adriana: • LinkedIn:  https://www.linkedin.com/in/adrianatica/ • Twitter https://x.com/adriana_tica Newsletter:  https://www.adrianatica.com/newsletter/ — Where to find Andy Austin: Newsletter Growth Agency: Adsora.com • X:  https://x.com/andyaustinads [https://x.com/andyaustinads] • LinkedIn:  https://www.linkedin.com/in/andyaustinadsora/ [https://www.linkedin.com/in/andyaustinadsora/] • Newsletter:  https://positiveuniteconomics.com/subscribe [https://positiveuniteconomics.com/subscribe] — For inquiries about sponsoring the podcast, email: andrew@adsora.com [andrew@adsora.com]

Chris Miquel - Email Deliverability and the importance of segmenting your subscribers to keep hitting the inbox.

Chirs Miquel sent billions of emails and deliverability is his thing.  Over the past 13+ years, Chris has been building a List Growth agency that helps media companies grow their subscribers Launched the media company Daily Trends Media in 2018 which currently has 12 brands in its portfolio and counting. Where to find Chris: • LinkedIn:  https://www.linkedin.com/in/chrismiquel/ • Twitter https://x.com/miqchris Newsletter:https://insights.audiencebridge.io [https://insights.audiencebridge.io] — Where to find Andy Austin: Newsletter Growth Agency: Adsora.com • X:  https://x.com/andyaustinads [https://x.com/andyaustinads] • LinkedIn:  https://www.linkedin.com/in/andyaustinadsora/ [https://www.linkedin.com/in/andyaustinadsora/] • Newsletter:  https://positiveuniteconomics.com/subscribe [https://positiveuniteconomics.com/subscribe] — For inquiries about sponsoring the podcast, email: andrew@adsora.com [andrew@adsora.com]

Louis Nicholls | How newsletters are growing much faster using “multiplayer mode”

Louis Nicholls is co-founder of SparkLoop— a platform that helps newsletters grow by thousands of subscribers per day and make millions of dollars by referring their subscribers to other newsletters. Sparkloop is used by the world’s best newsletters like TLDR, The Hustle, Tim Ferris, and more.  Where to find our guest: • LinkedIn:  https://www.linkedin.com/in/louisnicholls [https://www.linkedin.com/in/louisnicholls] • Twitter https://x.com/louisnicholls_ • Newsletter:  https://www.growmynewsletter.com/ [https://www.growmynewsletter.com/] Growth and monetize your newsletter with Sparkloop: https://sparkloop.app/ Where to find Andy Austin: Newsletter Growth Agency: Adsora.com • X:  https://x.com/andyaustinads [https://x.com/andyaustinads] • LinkedIn:  https://www.linkedin.com/in/andyaustinadsora/ [https://www.linkedin.com/in/andyaustinadsora/] • Newsletter:  https://positiveuniteconomics.com/subscribe [https://positiveuniteconomics.com/subscribe] For inquiries about sponsoring the podcast, email: andrew@adsora.com [andrew@adsora.com]

Dan Barry: How To Get Newsletter Ad Sponsorships, Cold Email Tips, Best Newsletter Niches

Where to find Dan Barry: • LinkedIn: https://www.linkedin.com/in/dan-barry... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmFSaHp6b0Vhd0lVNVNmVUcwcWFOdE9PWUZlQXxBQ3Jtc0tteVRpRGpJV2thS19oRm9tMWxXVk82VWNPWlFLR1I5R0s2TlZtaW9mMVRqZHZDeTRxelkwU0ZpTDVCN0RiQ0NpNUd0eEFMakVDYmR5c3J2QWdKbEtrVVoxQlJsaGV0Y1hiTjFGVmM0QnN0V215MGg2Zw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdan-barry27%2F%3ForiginalSubdomain%3Duk&v=M6wKHHaK628] • Twitter https://x.com/DanBarry27 [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmFPa211Z0FyMzF0WTg1d09RNWVkeW5wbERCUXxBQ3Jtc0trakxYTmxhdjBJRFFMenllenBBTXpDMnNfQjFmZUREVjZ5Nm1uSUt5bzRoZk9FcTNYRVNlb0xsQjJEdWpIWVlrYU9rakR6R3FCbGRjdVNnWkJzbFE4bnRQb1pWUUVWMnNKR0NIZkRhV0ttZW1BT2xnUQ&q=https%3A%2F%2Fx.com%2FDanBarry27&v=M6wKHHaK628] • Website: https://adsalesasaservice.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm8wVWRlVGZoY1RYUmFuazBCT0lPSEJtUzBVd3xBQ3Jtc0ttTXB3V2ZsU1RkdW81WHhXV2NVZk9rWGpKUVdyUWhFcUR4WUduX1NuSE5OblRxTEotT3l6ZHpNOWxtTl9nWnFGbjZJcTZxaklyVjVDOE1tT0QwaHlmUWNBa2owb3c3UzRCTEdKVnpyS2ZNZ1V6eFVqcw&q=https%3A%2F%2Fadsalesasaservice.com%2F&v=M6wKHHaK628] Dan’s newsletter: https://www.revenews.co/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa01TNnVrOFMtMzNCQy1WZjVXTTR0V1VnLWJQd3xBQ3Jtc0trYm9TdGc5a2NvLUdUazNTT0N5N2N5ZjBiWDhaRVJlUjFsb2ZBYjdMLTF6SmR6MVZHUXRtT2R4dU03bXlUY05LZlhaTmNQSUN2b1BoV1N0UFpIY0RHZnR6UGdZOGhqVUZBUTR0ZC1la09UdllJcnRpWQ&q=https%3A%2F%2Fwww.revenews.co%2F&v=M6wKHHaK628] — Where to find Andy Austin: Agency: Adsora.com • Newsletter: https://growthcatalystclub.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbldzay1EdWE5OTN4S1VITEZSRDBKRi00TEhvZ3xBQ3Jtc0tuMzAwbHU0Y0RqVm5ZaExmd21CTk4yOUFZVWszcldUQnV2NjkxamFZQnMxSGxnTmFGTDJ3SHZXZHFydG5HcS0wMW51eG1LRzJTTGt6VDh5V21SMnVmcDVKLWpzY0ZjR0VxeV9JNks5RnNpTGZhLTFVdw&q=https%3A%2F%2Fgrowthcatalystclub.com%2F&v=M6wKHHaK628] • X: https://x.com/andyaustinads [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGExUEdWMk1fUlYtenlISldJOE1OTy1jQ2hOZ3xBQ3Jtc0tsUjhYTWs5M19aN0cydjdFUzhkbjVtRDZZc285d3dUT1Zqd2VYQmE4UGJOU2d6RFctTThSM09uQi1mRVc0eUoxalktMk1Sa1JkUmNlbU1GOXA2WkdNcnVELTVFVUJ6MUI2cWEyZmRKWjYzUjVHZGpqaw&q=https%3A%2F%2Fx.com%2Fandyaustinads&v=M6wKHHaK628] • LinkedIn:   / andyaustinadsora   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1ZDVURJZURqY3FMNUlmZDByT3R4QTRrVFZzUXxBQ3Jtc0tueVpjTEQyWWY5UzFPMHQ1YUpxcUdPOHR3aHZlZjBFRDNsYjRGc1EzWkNSdzRoMWJnYW0yLUotM1dnS1VCWTBWUWhQek9va2NfOWY5UFQ0d2FUMF9HeU1YVG90LXQzaHVzZWMyQjBaWEpEVEt5XzRYOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fandyaustinadsora%2F&v=M6wKHHaK628] — For inquiries about sponsoring the podcast, email: andrew@adsora.com In this episode, we sit down with Dan Barry, a cold outreach and newsletter ad sales expert who has sold millions in newsletter ads. Formerly the Director of Sales Partnerships at The Daily Upside (1M+ subscribers), Dan now runs Revenews and AdSalesAsAService.com, helping newsletters secure more sponsorships and revenue. Key Highlights Background & Starting Ad Sales As A Service: Dan shares the inspiration behind founding his companies, offering insights into what drove him to focus on newsletter sponsorships. Subscriber & Partnership Basics: Ideal subscriber count to start seeking sponsorships. Beginner strategies for finding and securing partnerships. Niches & Targeting: Niches that perform best in cold outreach. Challenges with specific industries and how to overcome them. Cold Outreach Strategies: Common mistakes in securing sponsors. Identifying the right contacts within organizations. Effective cold outreach channels and email structuring tips. The importance of case studies, metrics, and strong subject lines. Tools to streamline outreach. Measurement & Optimization: Benchmarks for open rates, response rates, and conversions. High-impact tactics for improving cold email performance. Managing Leads & Building Relationships: Turning one-off sponsorships into long-term partnerships. Key advice for newcomers in the newsletter sponsorship space. Personal Insights: Dan’s biggest disagreement with traditional cold outreach practices. His highest ROI activity in the past year. Book recommendation: Surrounded by Idiots.