Behind The Deal

Sher Van Duyn, Agent of CCG | Behind the Deal Episode #7

In this episode of Behind the Deal, I’m joined by Sher Van Duyn! A seasoned public relations and marketing professional who recently brought her 15+ years of experience into the world of real estate. We talk about her transition into ag real estate, what it’s like working alongside a multigenerational farming family, and how strong relationships and storytelling drive real value in this industry. Sher shares her perspective on connecting with clients, the lessons she's learned in the field, and why she believes Central California is full of untapped potential. Whether you're interested in the business of land, agriculture, or branding, this conversation offers a unique look into the people side of real estate. Be sure to subscribe for more interviews with the individuals shaping deals, land, and opportunity across the Golden State.

Bottles & Briefings (Week of 5/16/25) | Behind the Deal Episode #6

Bottles & Briefings is a new unscripted segment of Behind the Deal where we talk real estate, business, and whatever else comes up—over a bottle of whiskey or wine from around California. In this first episode, we pour Rod & Hammer’s SLO Stills Bourbon and dive into how AI is showing up in the industry, which real estate buzzwords we’re tired of hearing, and the line between helpful innovation and overhype. We also want to plug The Rock in San Luis Obispo—now for sale as a leased investment opportunity. High-profile location, solid tenant base, and excellent long-term potential. You can find the listing on our website at https://centralcommercialgroup.com/portfolio-item/855-aerovista-plaza-san-luis-obispo-ca-93401/ [https://centralcommercialgroup.com/portfolio-item/855-aerovista-plaza-san-luis-obispo-ca-93401/] Be sure to Subscribe to this channel for more conversations with the people shaping land, deals, and opportunity across the Golden State.

Natalie Collins, President of CAWG | Behind the Deal Episode #5

In this episode of Behind the Deal, we sit down with Natalie Collins, President of the California Association of Winegrape Growers (CAWG), to explore the state of California’s winegrape industry and the key issues facing growers today. Natalie shares her journey from local ag leadership to becoming the voice for over 600,000 acres of vineyards across the state. We dive into labor challenges, regulatory hurdles, and the impact of changing consumer trends on the future of California wine. Whether you're in ag real estate, vineyard operations, or simply interested in the business behind the bottle — this conversation offers valuable insight into one of California’s most iconic industries. If you'd like to learn more about CAWG and all the tools and resources they have available be sure to check out there website. https://www.cawg.org/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhfZ1VYcG5kUVZadFBwZ0VNWHE3TEZJTUQxd3xBQ3Jtc0tuTTJHbENyaFZGc1laekVKMEZtdjUwOGFVeXVJMzRScEs5MGtLRG9lQ2dSV1ZFcVRKMkNjR1hWMWVMdHpWQXFDM3dnWkpzOHpscnUxb1E3ZzI0M0g5aWM4Z2FKS2tQZ2MzS09fYkpIRHlhSWJDWFJoMA&q=https%3A%2F%2Fwww.cawg.org%2F&v=AQ_BK2j4Tic] Be sure to Subscribe to this channel for more conversations with the people shaping land, deals, and opportunity across the Golden State.

Mustang Made with John Wilson | Behind the Deal Episode #4

In this conversation, John Wilson shares his journey from Cal Poly to becoming a successful real estate investor and owner of Greengate Ranch & Vineyard. He discusses the challenges and lessons learned throughout his career, the importance of family in business, and his commitment to sustainability. The conversation highlights the transformation of Green Gate Ranch from an Arabian horse facility to a premier destination for events and hospitality, emphasizing the beauty of the land and the community's role in its success.

Solo Show with Ethan | Behind the Deal Episode #3

In this solo episode, I’m pulling back the curtain on the why behind Behind the Deal. No guest today—just a real conversation about the vision behind this podcast, what we’re building at CCG, and where it’s all headed. I also share how I got into commercial real estate, the early days, and what’s kept me in the game all these years. Plus, a look ahead at some future episode ideas and how I hope this show evolves over time. Whether you’re in the industry, curious about how deals get made, or just following the journey—this one’s a little more personal.