Between 2 Brands Podcast

Ep. 71 - Kenny Ved from Fossa Apparel

You KNOW it’s time to drop Ep. 71 of the Between 2 Brands #podcast like it’s hot! This week in the Opening Shot, your host, Bill Petrie, talks about the curious move of a shoe manufacturer pivoting 180 degrees to become an AI infrastructure company – a truly bizarre story. After that, he is joined by Fossa Apparel’s Chief Revenue Officer, the one and only Kenny Ved. During a thoughtful conversation, they discuss lessons he learned being the face of a large supplier, the goals he has for Fossa, his thoughts on peer recognition, and they debate who should be on the Mount Rushmore of Comedy. Trust us, you don’t want to miss this! This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

Ep. 70 - Emily Codner from iPROMOTEu

It’s the Ides of May which means it’s time to drop Ep. 70 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill talks about the branding of American institutions with the personal brand of the sitting president PURELY from a marketing (not political) perspective. After that, Bill welcomes Emily Codner from iPROMOTEu to the show where they discuss her industry journey, the need to elevate women in our industry, her thoughts on attending her first PPAI LEAD event, and why Hanson is the greatest band in the history of ever. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

Ep. 69 - Nenette Gray from Lemonade Creative Marketing

Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, a VERY fired up Bill talks about the lessons he learned the hard way about posting on social media this week. After that, he is joined by the Founder of Lemonade Creative Marketing, Nenette Gray. During a wide-ranging chat, they discuss the courage it takes to start a business, lessons she’s learned along the way, the challenges she’s faced being a black woman in an industry traditionally dominated by white males, and why mudbugs might be the greatest food on earth. It’s truly an amazing conversation with an equally amazing human, and one you’ll enjoy. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

Ep. 68 - Alok Bhat from PPAI

Happy May Day! To celebrate, let’s drop Ep. 68 of the Between 2 Brands #podcast! This week in the Opening Shot, I share my thoughts about the passing and the lasting legacy of a true industry titan, ASI’s Chairman Emeritus, Norman Cohn. Then I am joined by the Market Economist and Public Affairs Lead at PPAI, Alok Bhat and we talk about his journey to the branded merchandise space, juggling leading research and public affairs, and a sneak peek at PPAI’s upcoming Global Economic Study. Alok shares some truly fantastic insights that you don’t want to miss. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

Ep. 67 - Josh Ellis from PPAI Returns

It’s absolutely time for Ep. 67 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the merch questions surrounding the “America250” celebration this year. After that, Josh Ellis from PPAI returns to the podcast where the conversation ranges from different leadership styles at PPAI to the new “PPAI Expert Voices” program to goals when speaking. Heck, we even touch on how he’s feeling one year into giving up adult beverages. It’s a fantastic chat and one you won’t want to miss. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!