Between the Silos

Season Finale: The Self-Determination Theory and Inspiring Success

Join Daria Malin — author, business owner, and executive coach — as she shares insights from her newest book, Inspiring Success: 3 Keys To Ignite Sales Team Motivation [https://go.boostcoaching.ca/inspiring-success-ebook?utm_source=podcast&utm_medium=form&utm_campaign=podcast_session], including:  * What are the TOP three things a salesperson should prioritize every week?  * How does the self-determination theory apply to sales?  * How can you get a handle on your chaotic to-do list?  Learn more about Daria’s business, Boost Strategic Coaching at boostcoaching.ca [http://boostcoaching.ca], and access her book here [https://go.boostcoaching.ca/inspiring-success-ebook?utm_source=podcast&utm_medium=form&utm_campaign=podcast_session].    P.S. We’ll be back in 2026 with more insights that break down silos. See you after the holidays!   Looking for more intel like this?  💼 Check out the C-Suite Lounge [https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/], where Jen shares her latest tips, tricks, insights, and lessons learned.    ✨ Looking for more personalized support? Get in touch with Jen and her team [https://www.vye.agency/contact].

Structure Lights the Path: Balancing Clarity and Autonomy in Sales

Micromanager or chaos agent?  Julia Howard says you're asking the wrong question. As someone who's been both a quota-carrying salesperson and a sales team leader, Julia brings a unique perspective to the structure versus autonomy debate. In this episode, she reveals why this is a false choice—and shares the framework approach that transformed her team's win rates and morale. We dive into: * Why "playbooks" fail but "frameworks" succeed * The war room session that changed everything for her team * Why admitting weakness is a great leadership strength Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/    ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

The Truth: Why ABM Usually Fails (And How to Fix It)

$600k in new business, all from an ABM campaign!? You read that right! In this episode of Between the Silos, host Jen sits down with Zane DeZeeuw, Senior Account Manager at Vye, to demystify the buzz around Account-Based Marketing (ABM). Together, they unpack how true sales and marketing alignment can win back decade-old lost clients, generate six-figure deals, and — most importantly — humanize B2B relationships. Zane shares an inside look at a real ABM campaign that flipped a 12-year-old negative perception into over $600K in new business, plus why most ABM strategies fail (and how to fix them). Whether you’re in sales, marketing, or trying to bridge the gap between both, this episode will have you rethinking how you connect with your best-fit accounts. Stay tuned till the end for the “Hot Seat” segment, where Zane shares his favorite (and least favorite) corporate jargon and why he’ll never say “circle back” again.   Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/    ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

Be Proactive, Not Reactive: Planning Your 2026 Marketing Strategy

Marketing is an investment, not an expense.  Of course, a marketing podcast would say that. BUT we’ve seen it too many times: marketing is treated like a fire extinguisher rather than a growth engine. By then, it’s too late.  As you prepare 2026 budgets, now is the time to decide where marketing fits in. Listen to Growth Partner, Rachael Horn, share what she’s learned from working with both reactive and proactive companies over the years.   Plus, she and Jen share top trends that could impact your strategy for next year.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/    ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

How To Build A Brand That Doesn't Get Killed By Committee Feedback

R.I.P. your original brand strategy. 💀 Can’t stand to see another brand diluted to death by well-meaning committee feedback? Listen to Nicole Klein, brand and marketing expert, share her experience managing the feedback process when building a brand.  Who gets input when? How do you balance the legacy of a business with fresh branding?    Plus, hear our take on why branding is NOT a design project.    Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/    ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact