The Bullseye Method: How to Find the Real Leak in Your Online Business

The Truth About Working From Home, According to My 11-Year-Old

In this episode, I’m joined by a very special guest, my almost 12-year-old son, Zachary. We talk about what it’s really like to grow up with a parent who works from home, builds businesses, takes client calls behind French doors, and apparently says every “potty mouth word” in the book. Zac shares what he thinks I actually do for work, what he believes an entrepreneur is, what he thinks I’m good at, what annoys him about having a work-from-home mom, and whether he’d ever want to own a business himself. We also talk about money, freedom, growth mindset, failure, not quitting, and why building a business is not always as glamorous as people online make it look. And then, in true Zac fashion, he flips the interview on me and asks why I started my business in the first place. This one is honest, funny, surprisingly deep, and a reminder that our kids are always watching. Follow me on Instagram and visit my website: Instagram: @its.vickipollack [https://www.instagram.com/its.vickipollack/] Website: www.vickipollack.com  [https://vickipollack.com/]

The Bullseye Method: How to Find the Real Leak in Your Online Business

You made the sale. Amazing. Now the real question is, how do you make it happen again? In this episode, Vicki breaks down her Bullseye Method, a simple way to audit your online business and figure out where things are actually falling apart. Because sometimes the problem is not that you need to “sell harder.” Sometimes no one is seeing your content. Sometimes people are clicking but not buying. Sometimes your sales page is leaking people. Vicki walks through the full customer journey, from someone discovering you on Instagram, to landing on your profile, watching your stories, clicking your link, reading your sales page, hitting checkout, and finally buying. You’ll learn how to look at each “ring” of your business and use real data instead of panic, guessing, or blaming yourself. This one is for the business owner who has started, sold something, and is ready to stop throwing spaghetti at the internet wall and start fixing the right damn thing. Follow me on Instagram and visit my website: Instagram: @its.vickipollack [https://www.instagram.com/its.vickipollack/] Website: www.vickipollack.com  [https://vickipollack.com/]

Would You Hire You?

What if someone followed you around all day with a camera? What would they see? Would they see someone who’s actually committed to their business, their goals, their growth, and their leadership? Or would they see someone staying stuck in comfort, excuses, and old patterns that are no longer working? In this episode, I’m getting real about the choices you make every single day, and how those choices shape not just your life, but your business too. Because the truth is, no one is coming to knight you as the leader in your space. No one is handing you credibility, confidence, or momentum. You build those things by the way you think, the way you move, and the way you choose. We’re talking about what it means to look at yourself through an honest lens, how to make decisions from the version of you that already has what you want, and why strategy alone will never save a business that’s being built through fear, victimhood, or self-doubt. This episode is your reminder that if you want different results, you need different choices. Not perfect choices. Just better ones, made with awareness and intention. If this one hit home, share it with a friend and leave a review. Follow me on Instagram and visit my website: Instagram: @its.vickipollack [https://www.instagram.com/its.vickipollack/] Website: www.vickipollack.com  [https://vickipollack.com/]

Automations for Rookies: The 3 Systems That Let Your Business Run Without You

“Make money while you sleep.” You’ve heard it a thousand times. But what does that actually mean in a real business? In this episode, Vicki breaks down the truth behind business automation and why most entrepreneurs misunderstand it completely. Automation is not sitting on a beach doing nothing while money magically appears. It’s simply systems handling repetitive tasks so you don’t have to do them manually every single time something happens in your business.  And the sooner you build those systems, the sooner your business can actually grow without being glued to your time. Inside this episode, Vicki explains: • What automation actually means (and what it absolutely does not mean) • Why waiting too long to automate creates a massive bottleneck in your business • The difference between content that attracts people and systems that move them through your business • The three foundational automations every beginner should set up first • How to capture interest in the moment instead of losing leads while you’re offline • Why automation improves your professionalism and customer experience You’ll also hear the simple framework Vicki uses to think about funnels and systems. Your business is just a series of small yes decisions your audience moves through. That’s it. Just thoughtful systems doing the work for you in the background. This episode is perfect for you if: • You’re still doing everything manually in your business • You feel like you’re constantly babysitting your DMs and links • You want your business to grow without being tied to your time • You keep hearing about automation but nobody has explained it in plain English By the end of this episode, you’ll know exactly where to start and how three simple automations can change the way your business runs. Let's connect on Instagram: @its.vickipollack [https://www.instagram.com/its.vickipollack/] Head to my website www.vickipollack.com  [https://vickipollack.com/]

Why You’re Posting Every Day and Still Not Making Sales (3 Fixes That Change Everything)

Posting every day and still hearing crickets in Stripe? Yeah. That’s exhausting. In this episode, Vicki breaks down the hard truth most online entrepreneurs eventually face. Social media is not your business. It’s just the traffic source. And if that traffic isn’t turning into sales, something in the chain is broken.  Instead of blaming the algorithm or convincing yourself your offer is the problem, this episode walks through three simple but powerful things to audit right now if you want to start turning attention into actual revenue. Inside the conversation, Vicki covers: • Why most people simply don’t talk about their offer enough • The surprising number of times someone needs to see your offer before they buy • The difference between “features marketing” and desire-driven messaging • How weak messaging quietly kills sales before they ever happen • The hidden friction that makes people abandon your checkout page • Why your customer experience matters just as much as your content She also calls out the uncomfortable truth many entrepreneurs avoid. Selling is part of running a business. If you’re not willing to talk about what you offer, the internet can’t magically guess what you’re selling. This episode is for you if: • You’re posting consistently but not seeing sales • You already have an offer but it’s moving at a snail’s pace • You’re starting to question whether this whole thing even works Sometimes the problem isn’t the offer. Sometimes it’s just three small shifts that change everything. Hit play and take an honest look at what’s actually happening in your sales process. Let's connect on Instagram: @its.vickipollack [https://www.instagram.com/its.vickipollack/] Head to my website www.vickipollack.com  [https://vickipollack.com/]