Blooms and Beyond
GEORGIA’S GREEN INDUSTRY AND THE POWER OF ADVOCACY Season 2 opens with Lanie Riner — greenhouse grower, farm kid turned Executive Director of the Georgia Green Industry Association, and the person who wrote the letter that helped strengthen Georgia’s Freedom to Farm protections. Lanie runs GGIA while running Thunderwood Farms in Meriwether County, and she brings both perspectives to a conversation about what it takes to advocate for an industry that, as she puts it, “puts nature back in place.” Ping and Lanie go back to a Ginkgo biloba tree and a job interview. From there, the conversation covers GGIA’s 35-year history, the COVID-era fight to keep horticulture classified as essential, the OSHA heat rule that could reshape outdoor work, and a Capitol Day tradition where plants are the only agricultural commodity that isn’t eaten by sundown. Lanie’s advice for anyone headed to meet a legislator: bring a true story — preferably your own. The episode also digs into the challenges growers face right now: succession planning for family operations, the two-spot cotton leafhopper and its quarantine implications, H-2A and H-2B labor programs, and the ever-shifting Waters of the U.S. definition. Lanie’s three-to-five-year vision for GGIA centers on a united industry voice and growing the next generation through programs like the Junior Certified Plant Professional. Listen Time: 50:15 Follow Along with this Episode’s Transcript [https://bandbpod.com/pages/georgias-green-industry-and-the-power-of-advocacy-with-lanie-riner] IN THIS EPISODE GUEST Lanie Riner — Executive Director, Georgia Green Industry Association (GGIA); Owner, Thunderwood Farms. UGA horticulture graduate who started as a pharmacy student, found her way to Miller Plant Sciences, and built a career spanning greenhouse production and statewide industry advocacy. She personally testified before OSHA on the proposed heat rule and led the effort to secure essential-industry status for Georgia’s green industry during the 2020 shutdown. MAIN TOPICS * Lanie’s path from farm kid to GGIA Executive Director (00:42) * Favorite plants: Asclepias and Baptisia (03:27) * GGIA overview: history, six divisions, and mission since 1990 (04:49) * How Lanie’s zoning battle in Meriwether County led her to GGIA (07:40) * Key programs: Southeast Green Conference, Wintergreen on the Road, scholarships (10:21) * Southeast Green moving back to Athens (12:16) * COVID-era advocacy: getting the green industry deemed essential (14:06) * Freedom to Farm legislation and the “changing conditions” clause (16:01) * Environmental benefits of the green industry — “We put nature back in place” (18:14) * Emerging pests: two-spot cotton leafhopper and compliance agreements (21:05) * OSHA heat rule: testimony, UGA Extension partnership, and ongoing process (23:04) * The art of advocacy: storytelling over statistics (25:11) * GGIA Capitol Day and relationship-building with legislators (28:12) * Communication: e-blasts, direct outreach, and Hurricane Helene response (30:34) * Industry challenges: succession planning, regulation, labor, and water (35:15) * University and Extension partnerships — “unbiased scientific support” (39:23) * Vision for GGIA: united voice, next-generation development (41:23) * Junior Certified Plant Professional program and FFA partnerships (43:55) * How to get involved with GGIA (46:43) KEY HIGHLIGHTS * GGIA formed in 1990 from two predecessor organizations — the Georgia Nursery Men’s Association (dating to the 1930s) and the Georgia Association of Landscape Professionals (1970s–80s) * Lanie started as Executive Director in June 2020 and immediately partnered with Chairman Jeremy Oxford to secure essential-industry designation for horticulture during the shutdown * The Freedom to Farm legislation removed a “changing conditions” clause that threatened growers who had been farming in the same location for 30–50+ years as urban development grew around them * GGIA recently partnered with the Georgia Agribusiness Council for state-level lobbying, freeing Lanie to focus on federal issues like the OSHA heat rule and emerging pest regulations * The Junior Certified Plant Professional program in Fort Valley has been running since 1991 KEY QUOTES > “In our society, throughout every society, we learn through storytelling. … When you go to talk to a legislator or a regulator, whatever the point is that you are trying to make, it needs to be a true story. That’s the first thing. And it needs to — it’s even better if it’s your story.” > — Lanie Riner (25:59) > “We put nature back in place. But it’s exactly what we do. Our industry is where people and nature intersect.” > — Lanie Riner (19:03) > “Yours is the only industry that it is not eaten up at the end of the day.” > — Chairman Robert Dickey, as recounted by Lanie Riner (29:04), on why GGIA Capitol Day stands out among agricultural commodities > “We could not advocate for our industry at all without our university partners and extension. Extension provides that unbiased scientific support. It’s not an opinion.” > — Lanie Riner (39:44) > “We are stronger when we work together.” > — Lanie Riner (43:27) EDUCATIONAL HIGHLIGHTS * 501(c)(6) trade association: GGIA’s tax-exempt classification as a business league organized to promote common business interests for its members — distinct from a 501(c)(3) charitable organization * GGIA’s six divisions: wholesale growers, retail, greenhouse growers, landscape contractors, irrigation, allied products and sales, plus floriculture * Freedom to Farm: Georgia legislation that strengthened protections for farms operating in areas where urban development has encroached, removing a “changing conditions” clause that had been in place since the 1980s * Two-spot cotton leafhopper: An emerging pest originally found on okra (a Malvaceae family crop) in Georgia, with host range extending to hibiscus, tomatoes, peppers, and other solanaceous crops — carrying quarantine implications for plant movement * OSHA heat rule: A federal rulemaking process begun in 2021 that, as originally proposed, would impose workplace heat regulations that Lanie described as unworkable for outdoor agricultural operations * H-2A and H-2B programs: Federal temporary agricultural worker (H-2A) and temporary non-agricultural worker (H-2B) visa programs that Georgia’s green industry relies on for labor * WOTUS (Waters of the U.S.): A federal regulatory definition under the Clean Water Act that has been contested and revised repeatedly since 2008, with direct implications for growers’ water access and land use * Georgia Certified Plant Professional: Originally a GGIA program, now transitioned to UGA for state recognition; GGIA maintains the Junior Certified Plant Professional certification for students * Georgia’s annual rainfall: Approximately 50 inches per year — substantial, but punctuated by periods of drought that can threaten growers, as in the 2007 Atlanta water restrictions RESOURCES & LINKS * GGIA Website: ggia.org [https://ggia.org] * Southeast Green Conference: southeastgreen.org [https://southeastgreen.org] * Blooms and Beyond: bandbpod.com ABOUT BLOOMS AND BEYOND Blooms and Beyond explores plant history, culture, and management through the lens of science. Whether you’re a commercial grower seeking practical solutions, a student exploring careers in horticulture, or simply someone who loves plants and their stories, there’s something here for you. Hosted by Dr. Ping Yu of the University of Georgia, each episode features interviews with experts who share enchanting stories, cutting-edge research, and practical wisdom from the world of horticulture. Your benefit: After each episode, commercial growers will have at least one useful tip for their operation, and plant enthusiasts will have an interesting fact to share. That’s how we spread plant power to more people and make our environment a little better. CREDITS Host: Dr. Ping Yu Guest: Lanie Riner, Executive Director, Georgia Green Industry Association; Owner, Thunderwood Farms Producer: Rich Braman Episode Release Date: Sunday, May 31st, 2026 Episode Length: 50:15 “Till next time, stay healthy and go plants!” 🌱
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