Boss Your Bridal Brand Podcast

The Power of No

In this episode of Boss Your Bridal Brand Podcast I will be talking with Kaveri Vij [https://www.instagram.com/kaverivij/] a Luxury Wedding Planner and Designer [https://www.instagram.com/designereventsinc/] about the power of saying No and creating your own space within the industry! We explore some of the most asked questions by wedding suppliers; * Should you niche down? * What are Kaveri’s best tips on taking that leap and doing what you really want to do? * Why is it so important to say no? * How do you show the online world who you really are and your business values? * What really is a luxury brand? It’s a rather juicy episode with lots of food for thought, especially if you are venturing into the luxury world of weddings and trying to find your niche. Listen now to discover why saying NO will improve your business. Thanks to Kaveri for joining me in such a fun conversation. I loved it. Enjoy,Joanna x PS- You can connect with Kaveri HERE and Designer Events Inc HERE [https://www.instagram.com/designereventsinc/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bossyourbridalbrand.substack.com [https://bossyourbridalbrand.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Bridal Wholesaling: What NOT to do

In this episode, I will be talking to you about bridal wholesaling and what NOT to do. I thought this was a really nice follow-up from my last episode when I talked about White Gallery and all the great things that they were doing and all the great people that I saw that were wholesaling their bridal wear. And then it made me think of all the questions that I've been asked by people in the past about wholesaling, how to get into it, what to do and all the things that we should not be doing when we're considering wholesaling our bridal wear designs. So some of you may be wholesaling already. Some of you may not even be considering it, but are just interested. And some of you may be actively looking to get into this field. So this episode is for you. In this episode I will lay out to you all the things to not do. The top mistakes that I see bridal wholesalers doing regularly. And I'm going to be using my experience from being a bridal retailer and also my experience of being a bridal wholesaler. So I feel like I've got both sides of the story to tell you. So here we go… Enjoy, Joanna x This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bossyourbridalbrand.substack.com [https://bossyourbridalbrand.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

New Podcast: White Gallery 2024 Review

Hello! How are you? Today, I have a new episode of my podcast for you. In this episode I share with you my honest opinion of the new White Gallery London buying event. Hit play to listen to my review of the new location and format of one of the biggest bridal buying events in the UK, plus the trends and themes I saw across the designs available for 2025 brides. There are a few that surprised me! So get yourself a cup of coffee, get your sewing and listen to the full low down. Click the link above to listen. As ever, let me know your thoughts by commenting below or drop me an email at hello@joannasouthwell.com Hope you enjoy it! Joanna xx This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bossyourbridalbrand.substack.com [https://bossyourbridalbrand.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

The six benefits of photoshoots for your bridal business.

Hello. Today’s podcast is all about the benefits of your bridal business participating in photoshoots. Whether it is a brand, styled shoot or editorial shoot, amazing images make a bridal business. In this podcast I discuss the different types of photoshoot available and the six benefits from participating in one. Here’s what I cover in this episode: * What the different types of photoshoot used by bridal businesses are * How to decide which is right for you * How often to participate in a bridal photoshoot * What you can do with the images you receive after a shoot * How to get more content by utilising the shoot day and behind the scenes * How to get your photos published even if you don’t pay for advertising * How to use a photoshoot to strengthen your place in the wedding industry * The story of my first ever bridal photoshoot Listen to the episode full by clicking on the button at the top of this email. Shownotes: The How to Plan a Styled Shoot [https://www.joannasouthwell.com/shop]course is available on my website for a limited time price of £29 My Dubai Photoshoot in January 2024 has very limited availability. Please email me [http://hello@joannasouthwell.com] for more information. Thank you for listening and I cannot wait to see your future photoshoots. Joanna x This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bossyourbridalbrand.substack.com [https://bossyourbridalbrand.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Episode 5: What is a business niche?

Hello and welcome to episode five of the Boss Your Bridal Brand Podcast. So lovely to have you here with me. So today I would like to talk to you all about niching. Niching your bridal business. What that actually means when people talk about it and how to do it and what the benefits are for you both financially, but also emotionally. How niching can benefit you and your business all around. So I thought that I would do this following on from a Substack that I did all about of things that you need to avoid when going to Bridal Shows to buy wholesale stock. One of the things to avoid was buying stuff that is out of your niche for your shop and buying things because other people tell you that you should be having them in your store. Now that could be because they think you should have something more commercial or that you should have something more alternative, something more fashion forward. And I had so many people responding to me and saying, Oh my God, that always happens to me when I go to a bridal show. Or that always happens to me when I talk to wedding industry people who do something different than me and it really makes me think that I've done something wrong in niching my business. And I was having conversations on Instagram and email regarding this. So I thought we could do a podcast episode on it and just debunk the whole thing. So listen on to hear what niching is and how it can help your business. Joanna x This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bossyourbridalbrand.substack.com [https://bossyourbridalbrand.substack.com?utm_medium=podcast&utm_campaign=CTA_1]