Brand Builders
Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits. Chapters: (01:11 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=71s]) Intro (01:12) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=72s] From Family Roots to Entrepreneurship (06:04) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=364s] The Decision to Go All In (09:10) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=550s] Bootstrapping and Building Relationships (11:49 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=709s]) Testing Demand and Customer Engagement (15:11) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=911s] Product Differentiation in the Yogurt Market (18:01 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1081s]) Education and Consumer Awareness (23:08) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1388s] Scaling Challenges in Retail (26:10 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1570s]) The Importance of Focus and Community Building (29:00 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1740s]) The Reality of Being a Founder (30:23 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=1823s]) Building in Public: The Founder’s Perspective (35:24 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=2124s]) The Power of Social Media in Building Community (38:06 [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=2286s]) Engaging the Community in Branding Decisions (42:29) [https://www.youtube.com/watch?v=uoj4X0OM4Mc&t=2549s] When to Start Building a Community
9 episodios
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